Learn The Art Of Writing A Good Instagram Caption


| Instagram Analytics | Maria Ganta

For businesses and not only, Instagram represents an excellent oportunity to market their products to a more targeted audience.

Today, Instagram is one of the most popular social media platforms; the app currently has 800 million active users.

At a look, marketing your business on Instagram is about the visual, but adding a captivating caption can be a way to drive increased engagement to your account.

You can make your post serious, funny, inspirational by merely using the right caption.


Here’s a sneak peek at the article:


Why is important to have a good Instagram caption?


If you want your post to be shared or liked, writing a good Instagram caption might be a starting point. It is not the essential part of your post, but still playing an important role.

A great Instagram caption will provide context to your post, add personality to your business and encourage your customers to take action.

What is a good Instagram caption?


There is not a rule or a definition of a good Instagram caption; they came in all shapes and sizes. It can be a question, one word, a sentence, an emoji, anything that makes you feel appropriate.

The purpose is to inspire your followers or to reach a new audience. Through your captions, you give voice to your posts and add value to your brand.

☝️Click to tweet☝️

Here are seven smart ways to write a good Instagram caption for your brand or business:

#1. Write several drafts before posting


Don’t push the process. Write a list of a few ideas for captions down, choose the right hashtags, sit on them for a bit and then pick the one you think is the best.

It is essential to take your time constructing a great caption. This will keep your followers around and encourage them to engage with your content.

Be creative with your Instagram captions

#2. Ask a question


Encourage people to comment on their own life experiences, and you might be surprised. Also, this may help you with new content ideas.

To be more present, respond to users, in this way it seems like a live conversation and they will fell part of your story.

Make your followers part of your brand's story

#3. Direct people to a link in your bio


Clickable URLs are allowed only in the website box in your bio.

Post a photo and in the caption suggest your followers click the link in the Instagram bio. These could lead them to your business website, another social media profile, your blog, or any page you want to promote.

Suggest your followers in the caption click the link in the Instagram bio

#4. Invite people to write their opinion


Content is great for increasing engagement, so invite people to post their views or pictures regarding your post.

You can ask what their favorite sport, or pet, or what do they like on your Instagram account is.

Yellow or Brown?

✨ Read more: The Importance Of The Instagram Theme For Your Business Account

#5. Use hashtags


Hashtags are great for connecting users who aren’t otherwise connected to each other, but who are talking/ posting or interested in the same topics, brands, events and so on.

As long as your account is public anyone who searches for that hashtag can find your Instagram post.

Incorporate hashtags in your caption

✨ Continue reading with this useful guide: How To Find The Right Hashtags For Your Business In 2018

#6. A sneak peak of your blog content


Do you want to be a storyteller? If your photo has a good story, then you should write it down.

You can use your Instagram account as a part of your blog, and as long as your ideas are exciting or fun, you should share them with the community. Ideas, tips, stories, anything you want.

Make your captions part of the brand's story

#7. Use emojis


Emojis, those quite emoticons available to most smartphone users can add some personality to your Instagram captions.

You can use them at the beginning of the post, in the middle of the sentence or at the end as a sort of a punch. It is an excellent way to make your post more friendly.

Make your Instagram captions friendly

Promote other social channels using the captions


You can use your captions to promote your other social media accounts. This can be a great way to let your followers know where else they can find you.

Your Instagram followers can become your Facebook fans, your Twitter followers or your clients 🎉.

Don't forget about the other social media channels

Final thought

Now that the mystery of how the new Instagram algorithm works it’s not a mystery anymore all you have to do is create great content to be on top.

There are a lot of ideas of great content, make yours to be liked, shared and commented if you want to transform your account - be visible.