Are new to Facebook Stories?
Wondering if you should invest your time and energy in creating content for Facebook Stories?
Facebook Stories are short user-generated video and photo collections that are viewed once and disappear after 24 hours.
Since its launch on March 28, 2017, the Facebook Story is a feature that is widely used by more than 300M users (September 2018) - Techcrunch says.
Facebook Stories feature relies on visual rather than written content. It allows you to add fun filters and snap chart like lenses to make your content unique and attractive.
You can also visual geotags on your videos and photos. Facebook Stories rely heavily on cameras, and that is why it works well on smartphones. However, users can also post and edit their videos or photos from their desktops to give them a more polished look.
Instead of posting videos or images to Facebook as you normally would, Stories are usually published on the Facebook app section, a feature that is only available on mobile devices.
Today I'm going to share with you a complete guide on how to use the Facebook Stories feature to grow your business on Facebook.
Let's dive in!
Facebook Stories - A Complete Guide
#1. Why businesses should use Facebook Stories
#2. How to post a Facebook Story to your page
#3. How to access insights about your Facebook page Stories
#4. What to post on Facebook Stories
#5. When to post your Facebook Stories
#6. The best resolution for your Facebook Stories
We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. That’s because Stories is a better format for sharing multiple quick video clips throughout your day. - Mark Zuckerberg – 31st January 2018.
Turns out, Facebook really wants us to use stories.
- It enables businesses to reach out to their target audience
Similar to Instagram Stories, Facebook Stories feature allows businesses to share Stories with exact followers on the business page. In addition to that, your Stories can only be viewed once and disappear after 24 hours. Sharing Stories that have limited viewing time is usually appealing to viewers. As a result, more people are likely to view them.
- It enhances transparency
With Facebook Stories, your followers will never miss any update from you. The first thing that they will see when they log in to their account is your Story regardless of when it was posted.
You can also use Facebook Stories to share behind the scene content or short how-to video content. This will enable your audience to know your business better.
There are two methods to post a Story to your page. Each comes with its own limitations.
Method 1: Share your Story using the Facebook mobile app
Upload Stories for your page directly from the Facebook app (I've tested using an iOS app):
Step 1: Access your Facebook page from the Facebook mobile app
Step 2: Scroll down until you see ‘Add to story’
Step 3: Click on ‘Add to story’
Step 4: Create your Story or upload a photo or video. There is a wide range of lenses and filters that you can use to make your content more attractive and desirable. To take a photo or video all that you need to hold the center of the screen.
Step 5: Click the ‘Add to story’ button or choose 'Next'.
Once you are happy and satisfied with the post that you have created, the next step is to share it with your audience. All that you need to do to share your Story is tap the arrow icon located in the center of the screen then choose your story.
Method 2: Share your Instagram Story
It's the easiest way to share Stories on Facebook, plus you save time using this method. I've tested this method using an iOS device for a business account. At the moment this option is only available to iOS users.
- Step 1: Go to your profile page and click on 'Settings'
- Step 2: Scroll down and tap on 'Story controls'
- Step 3: Enable sharing your Stories to Facebook.
At Socialinsider, we're using this method because it saves time :) . Unfortunately, using this method you won't be able to see the statistics on your Facebook stories as you would if you share them natively on Facebook (at least, I don't see them in the Admin dashboard).
Facebook offers insights only for your Stories published using the native app.
⚡️ Continue reading: The Complete Guide On How To Use Instagram Stories For Business
You can only access insights about your Facebook Stories once you turn on the Stories insights - available only for the page admins. This can be done by going to your page then click insights button located on top of the page. Click Stories then click the turn on the icon.
Once your insights are on, you view the metrics of your Facebook Stories including:
- Unique Story Opens - The number of people who have viewed your Stories.
- A thumbnail of how your Story looked like when it was published.
- Forward Taps - The number of times that an individual has skipped to go to the next Story.
- Backward Taps - The number of times an individual has taped to go back to view previous Story
- Exists - The number of times that an individual has left the Story and returned to the news feed
- Forward Swipes - The number of times that an individual skipped going to the next account Story
There are many things that you can post on Facebook Stories to market your business. For instance, you can also post Stories to educate your audience or update them about new product or service launch. Below is a list of things that you can post on Facebook Stories
- How to tutorial visuals for your products/services
- Free tips and tricks
- Latest updates about your product/service or the latest news from your industry
- Behind the scene content
- Showcase a trade show or an event that your business attended
- Invite influencers for profile take over
- Announce discount codes, special promotions and last minute offers
When is the best time to post Facebook Stories for businesses? This question does not have a definite answer because it depends on your
individual preference and nature of your business.
Although Facebook will not penalize you for posting too many Stories, the more you post, the less desirable your Stories become. This means that if you post frequently, then your audience will become less interested in viewing them. On the other hand, if you post fewer Stories, then your audience will be more interested in viewing them. If you want to your audience to view your stories from start to end, then you should post one Story per day.
The ideal resolution size for your Facebook Stories post is 1080P wide by 1920p tall - aspect ratio of 9:16.
Facebook Stories for pages is a great feature that business can take advantage of to market their brands. If you follow the guideline above, then you will get the best results from Facebook stories.
Have you started using this feature to promote your business?
📸 photo credits: @kalimullin
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