facebook engagement guide
Facebook Analytics How-To Guides

Facebook Engagement: 7 Tips on How to Maximize Your Performance

Elena Cucu
Elena Cucu
Table of Contents

While Facebook is no longer what it used to be a couple of years back in terms of engagement, it still remains a crucial social media platform for many brands. And given that Facebook's majority user base is made up of 25-45-year-old consumers, there's no wonder why.

Thus, by offering great access to such an important demographic group, marketers need to keep their heads in the game and come up with more diversified strategies to keep their audiences hooked and their Facebook engagement up.

Here's where our playbook on how to get more engagement on Facebook comes to the rescue. Let's dive in!

How to increase engagement on Facebook: top strategies

  1. What does engagement mean on Facebook?
  2. Best ways to increase Facebook engagement
    2.1. Focus on creating valuable content
    2.2. Create catchy visuals
    2.3. Leverage CTAs
    2.4. Optimize your posting time and post consistently
    2.5. Invest in community management
    2.6. Use Reels
    2.7. Be active in Facebook Groups

1. What does engagement mean on Facebook?

Facebook counts as engagement, any type of interaction a user has had with a Facebook post, such as liking it, commenting on, or sharing it, therefore measuring the level of interest that piece of content generated.

While Facebook engagement represents the total number of interactions a post gained, there's also an adjacent metric that can be used to evaluate your content's performance, this being the average engagement rate. This particular KPI shows how a particular post performed compared to the other ones, on average, allowing best practices identification.

NOTE: While Facebook calculates engagement based on followers, marketers often calculate it by reach as well to get a more accurate picture of how their content performed.

Below, you'll find the two formulas for measuring your average Facebook engagement rate, in case you're curious about a result comparison.

average engagement rate on Facebook by followers fomula
average engagement rate on Facebook by reach fomula

According to our latest social media benchmarks study, at the moment, the average engagement rate on Facebook is 0.15% (calculated by followers).

Additionally, if you want to compare your engagement rate on Facebook to businesses within the same sector, that study also highlighted what's the average Facebook engagement rate for different industries.

2. Best ways to increase Facebook engagement

  • Focus on creating valuable content

First things first, for your audience to interact with your content, you need to create valuable and relatable posts.

Given that educational and entertaining content wins on social nowadays, if you want to increase Facebook engagement, you'll have to design content that's focused on fostering a relationship with your community rather than adopting a hard-selling approach.

The important thing that you need to remember is that people don’t want to hear you brag about how awesome your products are over and over again.

In today's social media world, consumers appreciate the most the content that speaks about the brand's values, and comes with solutions to their needs.

Below, you'll find a great example of how e.l.f Cosmetics leverages its human side to develop an emotional connection with its audience and increase engagement on Facebook.

here is an example of one of e.l.f's posts that generated a high Facebook engagement

Now let's be honest - didn't this move you a bit?

All in all, regardless of the content angle you choose, keep one thing in mind: to gain your audience's hearts and get more engagement on Facebook, authenticity is key.

  • Create catchy visuals

In the big sea of posts that get delivered to Facebook users’ feeds, if your content is not catchy enough, it can easily get overlooked by Facebook users.

So here’s another important lesson if you want to get more engagement on Facebook: create eye-candy content.

Given that social media is a world of aesthesics, your creatives’ design will weight a great deal in convincing your audience to engage with your posts.

TIP: Try leveraging vibrant colors, as these will make your creatives seem more cheerful, which will help them stand out more.

elf cosmetics engaging facebook post

Also, another good practice that can help you easily captivate your audience's attention is to create visuals that adhere to your brand's identity, meaning playing with devrivates from your brand's color palette.

This way, the Facebook community will be able to quickly associate the content you've created with your brand, which can ease the start of an interaction.

  • Leverage CTAs

Coupling your posts with a powerful CTA (call-to-action) can be key to unlocking massive amounts of engagement.

Don't overcomplicate it! Add a simple open question at the end of your posts, or encourage your audience to hit the like or comment button if they enjoy the content you shared - simple as that.

The goal should be to create meaningful conversations around your posts, and of course, increase engagement.

  • Optimize your posting time and post consistently

An important part of your Facebook engagement strategy will be to conduct an analysis to understand your audience's navigational patterns.

Questions like β€œwhen is my audience online, how often should I post, or what type of content is best received by my audience?" should be top of mind when creating a marketing plan aimed to increase your Facebook engagement rate.

engagement analysis

While some metrics, such as the best time to post, are available in the platform's native analytics, in the "Insights" section, a third-party tool, such as Socialinsider, can offer more in-depth audience and engagement data, which enables an extended context for your data.

Last but not least, once you discover when your fans are most active, you'll have to create an optimal posting schedule. Because increased Facebook engagement, in the long run, is achieved through consistency.

A couple of posts published every now and then may get you some attention, but this strategy is not going to get your brand at the top of your audience's mind and help you achieve the engagement you're looking for.

As a social media marketer, making use of your analytical skills is equally important as showing your creativity. Having a content plan created based on data and sprinkled with creative concepts for your visuals is a flawless strategy for getting more engagement on Facebook.

  • Take full advantage of Reels

Short-form video content such as Reels is in high-demand right now, and for good reason - it's highly engaging.

On Facebook, Reels can help you extend your reach, target new audiences or engage your existing audience .

Reels created specifically on and for Facebook have a better chance of increase your Facebook engagement, as they are favored by the algorithm.

You can try crossposting Reels from Instagram, but that will direct your followers to that platform and away from your Facebook account.

  • Invest in community management

Continuing our journey of how to boost engagement on Facebook, as a brand that puts a lot of money into social media, you surely understand your popularity comes from your followers.

After all, their active involvement and interest is the reason behind your marketing efforts.

Therefore, if your marketing goal is to increase engagement on Facebook, then you should prioritize investing time in community management.

Social media is a two way street when it comes to communication, which means your community expects you to be highly involved and keep the conversations going.

After all, everybody wants to see that their opinion matters.

How to manage your community properly, you might ask. Well, you have quite a lot of options, depending on the situation.

You can ask their opinion, thank them, engage with them, and invite them to join you on your brand mission. Don't avoid negative comments (when they represent constructive feedback expressed in a respectful way), offer your support and try to resolve the situation every time.

facebook engagement community management

Be as prompt as you possibly can - that can make a real difference when it comes to their buying decisions.

  • Get active in Facebook groups

Facebook groups are a great way of creating strong, long-lasting relationships with your customers.

Keep in mind they are now looking for honest communication, and this might be the missing piece when it comes to successfully unifying your community.

A Facebook group is the perfect place to start a customer loyalty program for example.

By serving your subscribers exclusive content you’ll show that you’re willing to reward them for the loyalty shown. This will only make them appreciate your brand and will help build their trust even more.

To keep it short, my advice would be: engage with your fans on your Facebook page and groups, share useful content for them, appreciate their feedback, ask questions regarding their concerns.

Final thoughts

Facebook engagement is an important KPI to measure for every social media manager. But it’s not just about the numbers, it's also about the connection between a brand and its customers.

If your fans experience a positive feeling while interacting with your brand on social networks, they become loyal to your brand and they can recommend the brand to others.

And for sure you’ll be their top of mind choice when googling related products or services with your business.

Support your sales team with empowering content, nurture your fans and invite them to be brand ambassadors for your brand.

Frequently Asked Questions about Facebook engagement

1. What is a good Facebook engagement rate?

Depending on your industry, the optimal engagement rate may differ. However, with the platform's average being located at 0.15%, anything greater than that is considered a good value.

2. Does Facebook engagement affect other metrics?

Yes, a decrease in Facebook engagement can, for instance, affect your reach. That's because Facebook's algorithm prioritizes posts that generate meaningful interactions and conversations.

Elena Cucu

Elena Cucu

Content Manager @ Socialinsider

Content manager with 8 years of experience in marketing. I like to describe myself as a social butterfly with a curious mind, passionate about dancing and psychology.

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