FMCG — Food Industry Benchmarks
Discover social media benchmark reports for brands in FMCG — Food
FMCG — Food
50 Brands
FMCG — Food Global Brands
Explore top-performing brands from the FMCG — Food Industry
Key Recommendations
Industry Performance Insights
Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.
Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.
Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.
Key Recommendations
Platform Performance Insights
Focus on TikTok for high engagement in FMCG food marketing, leveraging short-form videos to resonate with audiences.
Utilize YouTube for longer-form video content to educate or entertain consumers about FMCG food products.
Incorporate Instagram video strategies to engage visually-driven audiences and showcase product visuals effectively, capitalizing on its strong video performance.
Key Recommendations
Content Performance Insights
Focus marketing efforts on TikTok, which shows the highest engagement rate (5.03%) for FMCG Food content, indicating strong audience resonance through video formats.
Leverage YouTube's video content for longer-form storytelling and product demonstrations, as it maintains a solid engagement rate (1.04%) among these platforms.
Optimize content for Instagram, where engagement is moderate (0.76%), by utilizing engaging videos and visual storytelling to better connect with food consumers.
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