Hospitality & Hotels Industry Benchmarks
Discover social media benchmark reports for brands in Hospitality & Hotels
Hospitality & Hotels
42 Brands
Hospitality & Hotels Global Brands
Explore top-performing brands from the Hospitality & Hotels Industry
Key Recommendations
Industry Performance Insights
Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.
Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.
Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.
Key Recommendations
Platform Performance Insights
Prioritize TikTok and YouTube for hospitality & hotels campaigns, as they lead in engagement rate with 1.116 and 0.935 respectively, indicating high audience resonance with video content.
Enhance your Instagram strategy by focusing on creative video formats, leveraging its moderate engagement rate of 0.448 to attract and retain viewers.
Consider allocating fewer resources to Twitter and Facebook, as their engagement rates are significantly lower, suggesting limited impact for hospitality marketing efforts on these platforms.
Key Recommendations
Content Performance Insights
Focus on TikTok and YouTube for hospitality marketing, as they have the highest engagement rates among platforms, with TikTok leading at 1.12%. Leverage the popularity of video content on these platforms to showcase hotel amenities, guest experiences, and special events.
Enhance your visual content strategy on Instagram and Facebook, where engagement rates are comparatively lower. Experiment with immersive video formats and authentic storytelling to boost interaction and attract potential guests.
Consider investing in creative, platform-specific content that resonates with the target audience, especially on TikTok, where trending challenges or behind-the-scenes videos can significantly boost visibility and engagement.
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