Industrial & Manufacturing Industry Benchmarks
Discover social media benchmark reports for brands in Industrial & Manufacturing
Industrial & Manufacturing
44 Brands
Industrial & Manufacturing Global Brands
Explore top-performing brands from the Industrial & Manufacturing Industry
Key Recommendations
Industry Performance Insights
Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.
FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.
Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.
Key Recommendations
Platform Performance Insights
Focus on TikTok, which exhibits the highest engagement rate at over 18%, making it the prime platform for video content strategies.
Enhance your content strategies on Instagram and YouTube, where engagement rates are significantly lower, by exploring creative video formats or interactive features.
Consider diversifying content types on Facebook and Twitter to better resonate with audience preferences and potentially increase engagement on these platforms.
Key Recommendations
Content Performance Insights
Focus on creating engaging video content for TikTok, where the engagement rate is the highest at over 18%.
Enhance your visual storytelling on Instagram and YouTube, as they show moderate engagement, indicating room for growth.
Explore Twitter for text-based content, but consider strategies to increase engagement, such as conversational posts or trending topics.
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