Industrial & Manufacturing Industry Benchmarks
Discover social media benchmark reports for brands in Industrial & Manufacturing
Industrial & Manufacturing
42 Brands
Industrial & Manufacturing Global Brands
Explore top-performing brands from the Industrial & Manufacturing Industry
Key Recommendations
Industry Performance Insights
Focus on TikTok to enhance engagement within the Industrial & Manufacturing sector, as its ER of 0.77 exceeds other categories.
Analyze successful TikTok campaigns in the industry to identify creative strategies that could be adapted for broader use.
Leverage insights from top industries like Travel and FMCG — Beverages — which have higher engagement rates — to inform your content and outreach strategies in this sector.
Key Recommendations
Platform Performance Insights
Focus on TikTok for the Industrial & Manufacturing sector, as it shows a significantly higher engagement rate (17.76%) with video content, indicating strong audience interest.
Leverage Instagram's video content to enhance brand visibility and engagement, even though its engagement rate is lower (0.85%), by utilizing creative and industry-specific video formats.
Prioritize video content across platforms to maximize engagement, with special emphasis on TikTok and Instagram, as video remains the top content type for this industry.
Key Recommendations
Content Performance Insights
Leverage TikTok's high engagement rate (17.76%) by creating short, engaging videos that showcase industrial processes or product innovations to capture the attention of a broader audience.
Focus on optimizing content for Instagram and YouTube to boost their relatively low engagement rates—consider using more interactive and visually appealing video content tailored to each platform.
Review and enhance your Facebook and Twitter strategies, especially on Photo and Text content, to identify opportunities for increasing engagement within the Industrial & Manufacturing sector. Cross-promote content across platforms for broader reach.
Help us improve our coverage
Help us expand our coverage by suggesting industries, countries, or brands you'd like to see highlighted in our comprehensive reports
Ready to improve your social media strategy with real-time insights
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.