Fashion & Apparel Industry Benchmarks
Discover social media benchmark reports for brands in Fashion & Apparel
Fashion & Apparel
48 Brands
Fashion & Apparel Global Brands
Explore top-performing brands from the Fashion & Apparel Industry
Key Recommendations
Industry Performance Insights
The Fashion & Apparel industry has a moderate engagement rate of 0.669%, indicating room for growth. Focus on creating innovative and visually appealing content tailored for TikTok audiences to boost engagement.
Analyze successful brands within the Fashion & Apparel sector on TikTok to identify creative strategies and trending formats that drive higher audience interaction.
Leverage the high engagement observed in top categories like Travel and FMCG — Beverages — to integrate lifestyle and product context into your fashion content, making it more relatable and shareable.
Key Recommendations
Platform Performance Insights
Focus on TikTok as it shows the highest engagement rate in the Fashion & Apparel industry, especially with video content, to maximize reach and audience interaction.
Enhance video content strategies on Instagram, leveraging its visual platform to boost engagement given its current performance.
Experiment with content formats on YouTube to further capitalize on the video trend, aiming to increase engagement beyond the current level.
Key Recommendations
Content Performance Insights
Leverage TikTok for Fashion & Apparel marketing, given its high engagement rate of approximately 3.50%, especially with video content to reach a young, trend-savvy audience.
Invest in YouTube videos to build brand awareness and showcase product collections, as it maintains a solid engagement rate of around 0.71%.
Enhance your Instagram strategy by focusing on engaging video content, despite its lower engagement rate of 0.21%, to capitalize on its visual appeal and popularity among fashion consumers.
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