Fashion & Apparel Industry Benchmarks
Discover social media benchmark reports for brands in Fashion & Apparel
Fashion & Apparel
54 Brands
Fashion & Apparel Global Brands
Explore top-performing brands from the Fashion & Apparel Industry
Key Recommendations
Industry Performance Insights
Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.
FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.
Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.
Key Recommendations
Platform Performance Insights
Focus on TikTok, which shows the highest engagement rate at approximately 3.87%, emphasizing video content to capitalize on its popularity.
Enhance video content strategies on YouTube and Instagram to further boost engagement, leveraging their existing strength in video formats.
Evaluate the low engagement on Facebook photos and text on Twitter to identify opportunities for content optimization or reallocating resources to higher-performing platforms.
Key Recommendations
Content Performance Insights
Focus on creating engaging video content on TikTok, where the engagement rate is significantly higher compared to other platforms, indicating strong audience interest.
Explore opportunities to increase video content on Instagram, which has a higher engagement rate than Facebook, suggesting better audience interaction.
Maintain and optimize your video strategy on YouTube, leveraging its broad reach and established video platform to enhance engagement further.
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