Education Industry Benchmarks

Discover social media benchmark reports for brands in Education

E

Education

52 Brands

0.75%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng Rate)
18.88Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.

Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.

Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.

Key Recommendations

Platform Performance Insights

Focus on TikTok for Education marketing, as it has the highest engagement rate (4.67%), especially with video content, which resonates well with the platform's audience.

Enhance video content strategies on Instagram, considering its significant engagement rate (0.77%) for educational videos, to reach a broader and more engaged audience.

Explore opportunities to improve engagement on YouTube, Facebook, and Twitter by tailoring content to platform-specific preferences and testing new formats that could boost interaction rates.

Key Recommendations

Content Performance Insights

Focus on creating engaging video content on TikTok, as it shows the highest engagement rate (4.67%) for the Education industry, indicating strong audience interest.

Enhance your visual and video content strategy on Instagram, which has a moderate engagement rate (0.77%), by leveraging popular formats that resonate with educational audiences.

Consider diversifying content types on Facebook and Twitter to boost engagement, perhaps by integrating more visual and interactive content tailored for education-focused audiences.

Top Content Type
Avg. Engagement Rate
TikTok
Video
4.67
Instagram
Video
0.76
YouTube
Video
0.2
Facebook
Photo
0.06
Twitter
Text
0.03

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