Education Industry Benchmarks
Discover social media benchmark reports for brands in Education
Education
51 Brands
Education Global Brands
Explore top-performing brands from the Education Industry
Key Recommendations
Industry Performance Insights
Focus on TikTok for the Education industry, as it shows a relatively high engagement rate of 0.77, indicating effective audience interaction on this platform.
Compare your content strategies with top-performing categories like Travel and FMCG — Beverages — to identify innovative engagement tactics that can be adapted for Education.
Leverage the successful content formats used in top categories to boost engagement in Education, utilizing TikTok's creative tools and trending formats to enhance reach and audience interaction.
Key Recommendations
Platform Performance Insights
Capitalize on TikTok's high engagement rate (4.67%) by creating short, engaging educational videos tailored to the platform's audience preferences.
Enhance Instagram education content with eye-catching videos to boost engagement, leveraging the platform's visual-oriented user base.
Experiment with YouTube for longer-form educational videos, although current engagement is lower, to build deeper learning experiences and brand authority.
Key Recommendations
Content Performance Insights
Leverage TikTok's high engagement rate for educational content by creating short, engaging videos that appeal to a younger audience interested in learning.
Increase use of Instagram for visual storytelling and video content, optimizing for interactive and shareable formats to boost engagement.
Evaluate the relatively low engagement on YouTube, Facebook, and Twitter to identify content gaps and experiment with platform-specific content strategies tailored to the education audience.
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