Retail Industry Benchmarks
Discover social media benchmark reports for brands in Retail
Retail
40 Brands
Retail Global Brands
Explore top-performing brands from the Retail Industry
Key Recommendations
Industry Performance Insights
Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.
FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.
Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.
Key Recommendations
Platform Performance Insights
Focus on TikTok for video content, as it has the highest engagement rate at approximately 1.9%, indicating strong audience interest.
Explore content strategies on YouTube to enhance engagement, leveraging its popularity for video formats.
Consider increasing efforts on Instagram's video content, despite a lower engagement rate, by experimenting with new creative formats to boost performance.
Key Recommendations
Content Performance Insights
Focus on TikTok for video content as it has the highest engagement rate among the platforms, suggesting strong audience resonance.
Leverage YouTube's video content to further enhance engagement, capitalizing on its established presence.
Evaluate Facebook and Twitter strategies to identify opportunities for improving engagement, especially considering their lower engagement rates in photo and text content respectively.
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