Retail Industry Benchmarks
Discover social media benchmark reports for brands in Retail
Retail
38 Brands
Retail Global Brands
Explore top-performing brands from the Retail Industry
Key Recommendations
Industry Performance Insights
Focus on TikTok for retail brands to leverage higher engagement rates in categories like FMCG — Beverages, FMCG — Food, and Fashion & Apparel, which show strong audience interaction.
Enhance your content strategy by analyzing top brands in TikTok's retail-related categories to identify trending formats and themes that drive higher engagement.
Consider expanding into YouTube for categories like Beauty & Cosmetics and Hospitality & Hotels, where engagement rates are higher, to maximize brand visibility and consumer interaction.
Key Recommendations
Platform Performance Insights
Leverage TikTok's high engagement rate (1.84%) for retail video campaigns to boost brand visibility and consumer interaction.
Focus on creating compelling video content across YouTube and Instagram, where engagement is moderate but still significant, to reach wider retail audiences.
Consider increasing content quality and interactivity on Facebook and Twitter to potentially improve engagement rates in photo and text formats, respectively.
Key Recommendations
Content Performance Insights
Capitalize on TikTok's high engagement in the Retail industry by creating short, trending videos to boost brand visibility and consumer interaction.
Enhance video content on YouTube to leverage its substantial audience, focusing on product demonstrations and story-driven campaigns.
Optimize Instagram posts with engaging visual content, utilizing stories and reels to further increase engagement within the retail sector.
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