Social Media Benchmarks by Industry
Explore social media performance data across 12 industries. Choose your sector to access detailed benchmarks, competitor analysis, and industry insights.
Data range: Jan - Jun 2025
1.24%
Avg. Engagement Rate
Avg. Engagement Rate66
Brands
BrandsYouTube
Top Platform
Top Platform
0.68%Avg. Engagement Rate
Avg. Engagement Rate54Brands
BrandsTikTokTop Platform
Top Platform
0.77%Avg. Engagement Rate
Avg. Engagement Rate50Brands
BrandsTikTokTop Platform
Top Platform
0.73%Avg. Engagement Rate
Avg. Engagement Rate50Brands
BrandsTikTokTop Platform
Top Platform
0.38%Avg. Engagement Rate
Avg. Engagement Rate50Brands
BrandsFacebookTop Platform
Top Platform
0.54%Avg. Engagement Rate
Avg. Engagement Rate49Brands
BrandsYouTubeTop Platform
Top Platform
0.93%Avg. Engagement Rate
Avg. Engagement Rate48Brands
BrandsTikTokTop Platform
Top Platform
0.67%Avg. Engagement Rate
Avg. Engagement Rate48Brands
BrandsTikTokTop Platform
Top Platform
0.44%Avg. Engagement Rate
Avg. Engagement Rate45Brands
BrandsTikTokTop Platform
Top Platform
0.49%Avg. Engagement Rate
Avg. Engagement Rate45Brands
BrandsYouTubeTop Platform
Top PlatformHelp us improve our coverage
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Social Media Benchmarks by Platform
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