The way consumers interact with brands on social media is shifting fast, and so is the way marketing teams need to approach content across platforms. This comprehensive social media benchmark report breaks down what’s actually working in social right now. Based on 12 months of performance data from thousands of profiles across all industries, this study reveals the real engagement metrics, format trends, and platform-specific opportunities that can help you build smarter strategies.

Averages Across All Platforms

When looking at engagement rates by follower count, TikTok absolutely dominates. It’s the undisputed platform for visibility and viral reach right now.

Instagram comes in next, averaging 2.2% engagement. It’s still a strong player in visual-first storytelling, especially when using carousels and static posts. Facebook and X (formerly Twitter) are at the lower end of the spectrum, both around 0.4–0.5%. However, they remain relevant for certain industries when the right format is used.

LinkedIn holds its ground with solid performance across all page sizes, particularly for brands sharing mission-driven or educational content. Average engagement hovers around 2.4% for small pages and remains relatively high even at scale.

Use these averages as a baseline to assess your own brand performance and uncover where you might be under-leveraging your platform mix.

Ready to download the full report?

The full PDF includes benchmark tables, platform-specific breakdowns, and real-world strategy insights—all designed to help you optimize your brand’s social media strategy across industries.

Whether you’re managing a global enterprise, scaling a startup, or running an agency, this report will help you back up your content strategy with performance metrics that actually matter.

Download the PDF now and see how your social media performance stacks up.