Finance & Banking Industry Benchmarks
Discover social media benchmark reports for brands in Finance & Banking
Finance & Banking
45 Brands
Finance & Banking Global Brands
Explore top-performing brands from the Finance & Banking Industry
Key Recommendations
Industry Performance Insights
Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.
FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.
Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.
Key Recommendations
Platform Performance Insights
Invest more in TikTok for video content, as it has the highest engagement rate among the platforms, indicating strong audience interaction.
Focus on creating engaging video content on Instagram to capitalize on its relatively high engagement rate, especially in the video top content type.
Reevaluate the strategy for Facebook and Twitter, as their lower engagement rates suggest a need for different content approaches or audience targeting.
Key Recommendations
Content Performance Insights
Prioritize TikTok for video content, as it has the highest engagement rate at 2.72%, indicating strong audience resonance.
Consider boosting video strategies on Instagram and YouTube, since they also show notable engagement levels, to maximize reach across platforms.
Evaluate and refine your photo and text content on Facebook and Twitter, respectively, to improve engagement, given their lower rates.
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