Finance & Banking Industry Benchmarks
Discover social media benchmark reports for brands in Finance & Banking
Finance & Banking
46 Brands
Finance & Banking Global Brands
Explore top-performing brands from the Finance & Banking Industry
Key Recommendations
Industry Performance Insights
Given the relatively low engagement rate of 0.442 on TikTok for Finance & Banking, consider diversifying content strategies to include more interactive and informative formats that resonate with the platform's audience, such as short educational videos or financial tips. Explore cross-platform campaigns by leveraging higher-performing channels like YouTube or TikTok trends to increase brand visibility and engagement in the finance sector. Additionally, analyze content from top industries like Travel and FMCG to identify creative engagement tactics that could be adapted for financial brands to boost their performance.
Key Recommendations
Platform Performance Insights
Increase investment in TikTok, as it shows significantly higher engagement (3.04%) for finance and banking content, especially in video format.
Enhance your presence on Instagram with engaging video content to capitalize on its substantial user base, despite a lower engagement rate (0.64%).
Consider exploring YouTube further for in-depth financial education videos, as it maintains a steady engagement rate of 0.34%.
Key Recommendations
Content Performance Insights
Focus on TikTok for engaging video content, as it has the highest engagement rate in the Finance & Banking industry, indicating potential for viral reach and audience interaction.
Enhance your Instagram videos strategy, leveraging its visual appeal to connect with a broader audience in the industry, even though its engagement rate is lower than TikTok.
Maintain presence on YouTube with quality video content, but consider increasing effort on platforms with higher engagement rates to optimize marketing ROI.
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