Beauty & Cosmetics Industry Benchmarks
Discover social media benchmark reports for brands in Beauty & Cosmetics
Beauty & Cosmetics
49 Brands
Beauty & Cosmetics Global Brands
Explore top-performing brands from the Beauty & Cosmetics Industry
Key Recommendations
Industry Performance Insights
Focus on creating engaging YouTube content for the Beauty & Cosmetics industry, as it has a higher engagement rate (0.543) compared to other media types.
Analyze top-performing brands within the Beauty & Cosmetics sector on YouTube to identify successful content strategies and creative approaches.
Consider diversifying content formats and leveraging influencer collaborations to increase engagement within the Beauty & Cosmetics industry.
Key Recommendations
Platform Performance Insights
Focus on YouTube content, especially videos, as it has the highest engagement rate in the Beauty & Cosmetics industry.
Leverage TikTok for short-form video campaigns to capitalize on its strong engagement rate, appealing to a younger audience.
Increase creative experimentation on Instagram videos to boost engagement, given its current relatively moderate performance.
Key Recommendations
Content Performance Insights
Focus on YouTube and TikTok to capitalize on their higher engagement rates for Beauty & Cosmetics content, with YouTube leading at 1.79% ER and TikTok also performing well at 1.10%.
Enhance visual and video content strategies on Instagram, where engagement is modest (0.26%), by leveraging trending formats and influencer collaborations to boost interaction.
Evaluate Facebook and Twitter for more targeted campaigns or content types, as their engagement rates are comparatively low, indicating potential for optimization or reallocation of resources.
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