FMCG — Beverages Industry Benchmarks
Discover social media benchmark reports for brands in FMCG — Beverages
FMCG — Beverages
48 Brands
FMCG — Beverages Global Brands
Explore top-performing brands from the FMCG — Beverages Industry
Key Recommendations
Industry Performance Insights
Focus on TikTok as the primary platform for FMCG — Beverages, given its higher engagement rate of 0.935 with a substantial brand presence (48 brands).
Analyze creative strategies used by top brands in the Beverages category to identify content trends that drive higher engagement, and adapt these strategies for your campaigns.
Compare successful FMCG — Beverages campaigns with those in other categories to understand which content themes and formats resonate most with the target audience, optimizing future marketing efforts.
Key Recommendations
Platform Performance Insights
Leverage TikTok for dynamic video content, as it shows the highest engagement rate within the Beverages FMCG industry, indicating strong consumer interaction.
Enhance your Instagram video strategies to capitalize on its solid engagement, focusing on creative and engaging visual content.
Assess opportunities on YouTube to improve video content performance, since it currently has a lower engagement rate, but offers longevity and detailed storytelling avenues.
Key Recommendations
Content Performance Insights
Capitalize on TikTok's high engagement rate (3.04%) by creating trending, fun, and short-form video content that resonates with the FMCG Beverages audience.
Enhance your Instagram strategy with engaging video content, as it shows a solid engagement rate (1.59%), to boost brand visibility and consumer interaction.
Maintain a presence on YouTube with video content, but consider experimenting with formats or topics that could increase engagement beyond the current 0.73% rate, such as influencer collaborations or recipe ideas.
Help us improve our coverage
Help us expand our coverage by suggesting industries, countries, or brands you'd like to see highlighted in our comprehensive reports
Ready to improve your social media strategy with real-time insights
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.