FMCG — Beverages Industry Benchmarks
Discover social media benchmark reports for brands in FMCG — Beverages
FMCG — Beverages
48 Brands
FMCG — Beverages Global Brands
Explore top-performing brands from the FMCG — Beverages Industry
Key Recommendations
Industry Performance Insights
Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.
FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.
Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.
Key Recommendations
Platform Performance Insights
Focus on TikTok as it has the highest engagement rate among platforms, especially in the Video category, suggesting potential for increasing audience interaction.
Enhance your content strategy on Instagram by leveraging video content, which shows strong engagement, to capitalize on its visual appeal.
Consider refining your approach on Twitter and Facebook, where engagement rates are significantly lower, possibly by experimenting with different content types or formats to boost interaction.
Key Recommendations
Content Performance Insights
Focus on TikTok for video content, as it has the highest engagement rate at approximately 2.97%, indicating strong audience interaction.
Leverage Instagram's video content to further enhance engagement, capitalizing on its second-highest ER of about 1.72%.
Reevaluate content strategies on Twitter and Facebook, where engagement rates are significantly lower, to identify potential improvements or alternative content formats.
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