Top 11 TikTok Analytics Tools to Boost Your Strategy in 2025

In the dynamic world of social media marketing, TikTok stands out for its unique ability to engage a diverse audience. To maximize your TikTok marketing efforts, understanding and utilizing TikTok analytics is essential.

Offering insights into audience behavior, content performance, campaign success, and more, TikTok analytics tools can be a game-changer for marketers looking to improve their social media strategy.

Therefore, we've put together a comprehensive list of TikTok analytics tools that can help you understand how to boost your TikTok game. Let's dive in!

What are TikTok analytics tools?

TikTok analytics tools are specialized software or applications designed to help users track, measure, and analyze their performance on TikTok.

These tools go beyond the platform's native analytics, offering deeper insights into metrics like engagement rates, follower growth, and content trends, making them essential for conducting a TikTok audit to optimize strategies effectively.

With TikTok analytics trackers, brands, marketers, and creators can access detailed data to understand how their content performs and what resonates with their audience.

Such apps often include features like in-depth TikTok video analytics, TikTok follower growth tracking, and performance reporting, enabling users to make data-driven decisions to enhance their TikTok strategy.

From identifying high-performing videos to analyzing audience behavior, TikTok analytics apps and software play a crucial role in optimizing content, improving engagement, and achieving measurable growth on the platform.

How can an analytics app help you with TikTok optimization?

Using a TikTok analytics app empowers you to take actionable steps to improve your performance on TikTok. These tools streamline your workflow, simplify reporting, and provide deeper insights that native analytics alone can’t offer. Here’s how:

Simplifies reporting

Get presentation-ready reports with just a few clicks. A TikTok reporting tool organizes your data into easy-to-understand visuals and summaries, saving you time while making performance updates clear and professional.

Offers in-depth performance analysis

Go beyond basic metrics. A TikTok analyzer provides additional insights and context, helping you understand not just what happened but why. By analyzing engagement, reach, and audience trends, you can fine-tune your strategy for better results.

Helps with trend identification

Unlock hidden patterns. By leveraging historical data, a TikTok account tracker helps identify trends in video performance and audience behavior. These insights enable you to stay ahead of trends and optimize your content strategy accordingly.

Enables specific content pillars analysis

Tag and analyze your content. Advanced tools like Socialinsider allow you to categorize posts into specific content pillars for social media, making evaluating what themes, topics, or formats resonate most with your audience easier.

Socialinsider’s free TikTok analytics tool

If you’re looking for a quick way to evaluate any public TikTok profile, Socialinsider’s Free TikTok Analytics Tool lets you uncover essential performance metrics like engagement rate, average views, and top-performing videos. Whether you’re analyzing your own content or keeping tabs on competitors, this free tool offers instant, actionable insights in just a few clicks.

Best TikTok analytics tools to boost your views in 2025

Choosing the right TikTok analytics tools can make all the difference in understanding your audience and improving your content performance.

From simplified reporting to deep insights into trends and engagement, these tools offer unique features tailored to your goals.

Below, we’ve compiled a list of the best TikTok analysis apps to help you track performance, analyze data, and optimize your TikTok strategy effectively.

#1. Socialinsider - best for competitive insights

Socialinsider is a robust TikTok analytics tool designed for brands, marketers, and agencies looking to elevate their social media insights with competitive insights.

As a leader in the social media analytics category, Socialinsider offers advanced tools to track, benchmark, and optimize performance across multiple social platforms, including TikTok.

Key features:

• TikTok content tagging: Easily tag and group videos by keywords, topics, or campaigns to track the performance of specific content pillars. This feature helps you pinpoint which content resonates best with your audience, streamlining your content strategy.

• Cross-channel analytics: If you manage multiple platforms, Socialinsider allows you to perform cross-platform analysis, comparing TikTok's performance alongside other social channels like Instagram, Facebook, and LinkedIn.

• Presentation-ready reports: Save hours on manual reporting with Socialinsider’s automated TikTok reporting tools. Create polished, presentation-ready reports in PDF, CSV, or PPT formats to share insights with clients or team members effortlessly.

• Historical data tracking: Gain access to TikTok's historical data and monitor key performance indicators (TikTok KPIs) over time. Discover patterns in engagement rates, video views, and audience growth to identify long-term trends and learn how to get more views on TikTok effectively.

• Engagement metrics: Analyze key TikTok engagement metrics, such as likes, shares, comments, and saves. This comprehensive data helps you identify high-performing videos and replicate their success.

Best for:

For content strategists, Socialinsider’s content tagging feature is a game-changer. It allows you to group TikTok videos by content pillars, keywords, or campaigns to evaluate the success of specific content pillars.

This capability is particularly useful for identifying which themes or formats drive the highest engagement, helping you refine your TikTok content strategy with precision.

Whether you’re managing social accounts for a single brand or overseeing multiple clients, Socialinsider simplifies the process of tracking TikTok analytics and turning data into actionable insights.

With its automated reporting and AI-powered tools, you can save time, optimize content, and make smarter decisions to boost engagement and follower growth.

Pricing:

Socialinsider offers flexible pricing plans to suit businesses of all sizes, starting at $82/month for small teams and scaling up to $199/month for advanced users who need extensive historical data and branded reports.

For large enterprises with specific needs, custom plans are available, including API access and tailored Tiktok reporting software. All plans come with a 14-day free trial, allowing users to explore Socialinsider's features before committing.

#2. TikBuddy - best for TikTok influencer marketing

TikBuddy is a comprehensive TikTok analytics software designed to simplify influencer marketing and campaign management for brands and agencies.

With a focus on transparency and data accuracy, TikBuddy provides tools to identify creators, track influencer campaigns, and measure results in real time.

Whether you’re scouting talent, managing collaborations, or analyzing performance, TikBuddy streamlines every aspect of influencer marketing on TikTok.

Key features:

• Influencer discovery: Quickly find the right TikTok creators with intelligent filters. TikBuddy allows you to search by categories, style, and brand fit, ensuring you connect with influencers who align with your goals.

• Real time TikTok tracker: Monitor video performance and TikTok data analytics in real time for influencer campaigns. Instantly access metrics like video views, social media engagement, and follower growth to gauge success.

• Daily creator rankings: Access TikTok creator rankings updated daily by region or globally. This feature helps identify trending influencers and rising stars across multiple categories.

• Growth and TikTok performance analysis: Evaluate influencers' audience growth and engagement trends to choose creators with genuine and high-impact followings. Avoid fake followers or low-performing profiles with reliable metrics.

• Content inspiration: Discover trending videos, audios, and hashtags to fuel video marketing ideas. TikBuddy provides insights into hotspot content that resonates with TikTok audiences, giving your campaigns a creative edge.

• Multi-account management: For agencies or Multi-Channel Networks (MCNs), TikBuddy simplifies managing multiple accounts, tracking TikTok account analytics, and adjusting strategies for each client.

Best for:

TikBuddy is the go-to TikTok analytics app for brands and agencies focused on influencer marketing.

It’s ideal for identifying the right creators, managing collaborations, and tracking campaign performance with precision.

By offering real-time insights and intelligent discovery tools, TikBuddy ensures that influencer marketing strategies are efficient, transparent, and result-driven.

Pricing:

TikBuddy offers a free browser extension with essential TikTok analysis features. For advanced tools such as influencer discovery, campaign tracking, and multi-account management, custom pricing is available upon request.

#3. Shoplus - best for trends analysis

Shoplus provides powerful analytics for TikTok, designed specifically for sellers, creators, and brands looking to capitalize on emerging TikTok trends.

By combining data-driven insights with real-time tracking, Shoplus makes it easier to identify viral content, discover high-potential products, and stay ahead of your competition.

For e-commerce businesses, content creators, and marketers, this tool provides actionable data to optimize strategies and maximize results.

Key features:

• TikTok product trends analysis: Shoplus offers hourly-updated sales data to help you uncover trending TikTok products with high-profit potential. By analyzing TikTok e-commerce trends, businesses can craft targeted strategies to capitalize on the hottest opportunities.

• Discover viral content: Leverage the “Viral Video” feature to identify trending videos, music, and hashtags that are gaining traction on TikTok. For creators, this provides endless content inspiration to replicate successful formats and boost engagement.

• Influencer marketing insights: Track influencer performance metrics to make informed collaboration decisions. Shoplus helps brands compare influencer engagement, monitor campaign data, and identify top TikTok creators who align with their business goals.

• Trending hashtag insights: Explore popular hashtags with data-driven insights to identify and leverage TikTok trends that attract your target audience. Shoplus enables you to grow followers and engagement organically by staying on top of trending topics.

• One-click resource-saving: Easily save viral videos, trending sounds, and hashtags with a single click, streamlining the content creation process for TikTok creators.

Best for:

Shoplusis best for brands, sellers, and content creators focused on TikTok trends analysis. Its robust tools are ideal for businesses looking to identify profitable e-commerce products, optimize influencer marketing strategies, and discover viral content to stay ahead of the curve.

If you’re wondering how to check TikTok analytics, Shoplus provides detailed insights to help e-commerce sellers boost sales or creators find fresh inspiration, ensuring you stay ahead of the competition.

Pricing:

Shoplus offers flexible plans for businesses of all sizes. The Basic Plan starts at $39/month, ideal for individuals and startups with limited daily access. The Premium Plan, at $49/month, is designed for growing businesses and includes expanded access along with sub-account support.

For larger teams and professional operations, the Professional Plan is available at $79/month, offering unlimited access to insights and additional sub-accounts.

New users can also explore Shoplus with a 1-day free trial, making it easy to test the platform's features before subscribing.

#4. Exolyt - best for audience analytics

Exolyt is one of the best TikTok analytics tools tailored for brands, marketers, and creators seeking to unlock powerful audience insights.

With its data-driven features, Exolyt goes beyond surface-level metrics, helping businesses understand their audience’s demographics, behavior, and engagement trends.

Whether you're tracking organic content, monitoring influencer campaigns, or conducting TikTok audience analysis, Exolyt provides the tools needed to optimize TikTok performance and connect with your target audience effectively.

Key features:

• Audience demographics: Gain detailed insights into your audience’s age, gender, and location, helping you tailor content to resonate with your key demographics. This audience analytics on TikTok feature is perfect for fine-tuning targeting strategies.

• Sentiment analysis: Uncover how your audience truly feels about your content with AI-powered sentiment analysis. By analyzing user comments and reactions, Exolyt enhances social media measurement, helping you gauge audience perception and identify areas for improvement.

• Social listening: Monitor conversations, trends, and mentions around your brand or industry using Exolyt's TikTok social listening tools. This feature allows you to stay ahead of trends and understand the topics your audience cares about most.

• Performance monitoring: Track engagement metrics, including likes, shares, comments, and views, in real time. Exolyt’s advanced tools provide historical data and trend charts, enabling you to measure audience growth and optimize content strategies.

• Influencer collaboration insights: Analyze influencer campaigns with precise audience metrics using an analytics checker. From identifying authentic creators to tracking campaign success, Exolyt helps you maximize the impact of social media on business.

• Real-time data & trends: Exolyt offers real-time access to TikTok trends and hashtags, helping you identify emerging opportunities and optimize your content for maximum engagement.

Best for:

Exolyt is best for brands, agencies, and marketers focused on TikTok audience analytics and performance tracking. It’s an ideal choice for businesses looking to understand their audience at a granular level, measure campaign effectiveness, and identify social media trends that drive engagement.

If you're wondering how to check analytics on TikTok, it provides powerful social listening and sentiment analysis tools to ensure you stay connected to your audience's preferences and reactions.

Pricing:

Exolyt offers three subscription plans to cater to businesses of all sizes. The Basic Plan is free and ideal for small teams starting with TikTok analysis.

The Essentials Plan costs €250/month and includes advanced features like industry insights, hashtag analytics, and video comments.

For larger teams needing AI-powered analytics, the Advanced Plan is priced at €600/month, offering extensive tools like influencer databases, sentiment analysis, and real-time updates. A free trial allows new users to explore the platform’s capabilities.

#5. Pentos - best for TikTok audio analysis

Pentos stands out as a premier TikTok analytics tool, offering unparalleled insights into trending audio and music on the platform.

Designed for artists, brands, labels, and creators, Pentos helps users measure and analyze the performance of TikTok songs and sound trends.

With its focus on TikTok audio analytics and TikTok reporting apps, Pentos enables users to uncover actionable insights, optimize campaigns, and create content that resonates with TikTok’s highly engaged audience.

Key features:

• Trending music analysis: Pentos tracks the most popular songs on TikTok, allowing users to analyze trending audio and understand how music impacts content virality. This feature is especially beneficial for artists and labels looking to promote their tracks.

• Song and hashtag tracking: Monitor up to 500 songs and hashtags with advanced tracking capabilities. Pentos provides detailed metrics to measure the performance of specific TikTok hashtags and audios, helping users refine their strategies.

• Campaign and competitor monitoring: Track the success of your TikTok campaigns or analyze competitors’ audio strategies. Pentos enables brands to identify which sounds drive engagement and adapt their approach accordingly.

• Global discovery: Explore TikTok's global trends, including top songs, accounts, and hashtags, to stay ahead of emerging trends and maintain a competitive edge.

• Custom dashboards and reports: Create shareable dashboards and export data in CSV format for seamless social media reporting. Pentos also offers custom notifications for tracking specific trends, ensuring you take advantage of every opportunity to leverage popular TikTok sounds.

Best for:

Pentos is best suited for artists, labels, and brands focused on TikTok audio analysis.

For those wondering how to get analytics on TikTok, Pentos provides comprehensive tools for tracking the performance of your latest track, analyzing global music trends, and identifying the sounds that resonate with your target audience.

It’s an ideal choice for anyone aiming to leverage TikTok trends to enhance their marketing or creative strategies.

Pricing:

Pentos offers three pricing tiers to cater to varying needs. The Trends Pro Plan, at $99/month, includes global trends analysis and trending content metrics.

For advanced TikTok tracking, the Pro Plan at $299/month supports analytics for one account, tracking for 50 songs and hashtags, and competitor monitoring.

The Mega Plan, at $999/month, includes analytics for 10 accounts, tracking for up to 500 songs and hashtags, and a dedicated account manager. Custom proposals are available for larger enterprises needing tailored solutions.

#6. Popsters - best for content performance analysis

Popsters is a versatile social media content analytics tool that simplifies analyzing the performance of your TikTok posts.

For those seeking TikTok monitoring tools, Popsters provides valuable insights into what content resonates most with your audience.

With its efficient tools for measuring post performance, engagement rates, and hashtag effectiveness, Popsters empowers users to make informed decisions and optimize their TikTok content performance analysis.

Key features:

• Post popularity insights: Analyze and sort TikTok posts based on various attributes, including engagement rates, text length, hashtags, and publishing date. This feature enables you to identify the type of content that drives the most interaction with your audience.

• Efficiency metrics: Track the average engagement rate and other TikTok performance analytics indicators to assess the success of your posts. Popsters allows you to monitor the impact of different hashtags, posting times, and content formats, helping you improve your video marketing strategy over time.

• Content comparison across platforms: Compare TikTok content performance with other platforms in one unified dashboard. This cross-platform analysis is a valuable tool for any social media strategist, helping you maintain a cohesive and effective social media strategy.

• Comprehensive reporting: Export data and insights into multiple formats, including XLSX, PDF, PNG, JPG, and CSV. These presentation-ready reports can be customized to fit your branding and shared with team members or stakeholders.

• Batch data analysis: Load data for multiple posts or pages in one go, allowing you to see all relevant analytics simultaneously. This saves time and offers a broader perspective on content performance.

Best for:

Popsters is best for marketers and content creators focused on TikTok content performance analysis.

Its intuitive features are ideal for identifying how to get TikTok analytics, understanding what resonates with your audience, comparing content across social platforms, and generating detailed reports.

Whether you're managing a brand's TikTok presence or crafting ads, Popsters ensures you’re equipped with actionable insights to enhance engagement.

Pricing:

Popsters offers affordable plans to suit various needs. The Trial Plan is free, allowing users to analyze 10 pages for up to 7 days.

The Personal Plan starts at $19.90/month for unlimited analysis of one social platform, with half-year and annual plans offering discounts.

For teams or corporate use, the Corporate Plan starts at $39.80/month, providing extended features and access. All plans are straightforward, ensuring flexibility for both individuals and businesses.

#7. Brands24 - best for hashtag analytics

Brand24 is a comprehensive AI-powered social listening tool designed to track and analyze hashtags, mentions, and online conversations across various platforms, including TikTok.

With advanced social media metrics and real-time tracking, Brand24 helps businesses measure the reach and engagement of their TikTok hashtag campaigns, providing actionable insights to improve marketing strategies.

Trusted by thousands of brands globally, Brand24 ensures that no critical mention or trending hashtag goes unnoticed, making it an excellent option to check TikTok analytics effectively.

Key features:

• Hashtag performance metrics: Measure the reach, volume, and engagement of hashtags in your campaigns. Brand24 offers detailed insights into how hashtags perform across platforms, helping you optimize your content strategy for better visibility.

• Real-time tracking: Stay ahead with real-time hashtag tracking, allowing you to monitor mentions and trends as they happen. Identify emerging opportunities and act quickly to maximize campaign impact.

• Audience sentiment analysis: Leverage AI-driven sentiment analysis to understand how your audience feels about your content and hashtags. Segment mentions into positive, negative, or neutral categories to refine your messaging and tailor your strategy to align with specific social media personas.

• Engagement and reach analysis: Track the impact of your hashtags by analyzing key metrics like reach, likes, shares, and comments. This helps you gauge audience interaction and adjust your campaigns accordingly.

• Customizable reporting: Generate detailed reports with customizable formats, including PDFs and Excel files. Share insights with stakeholders or teams to ensure data-driven decision-making, making it an essential tool for conducting a comprehensive social media audit.

Best for:

Brand24 is best suited for marketers, PR teams, and brands focused on TikTok hashtag analytics.

If you're wondering how to view analytics on TikTok, Brand24 simplifies the process by offering tools for tracking hashtag campaigns, analyzing audience sentiment, and benchmarking against competitors.

It’s an essential tool for businesses looking to boost brand awareness and engagement through effective hashtag strategies.

Pricing:

Brand24 offers four pricing tiers to cater to different business needs. The Individual Plan starts at $119/month, ideal for small brands with basic tracking capabilities.

The Team Plan, at $159/month, supports startups and includes advanced tracking features for multiple users. The Pro Plan, priced at $239/month, is designed for growing businesses and agencies, offering real-time updates and advanced AI analytics.

For large enterprises, the Enterprise Plan starts at $399/month, providing unlimited projects and custom solutions. A free 14-day trial is available for all plans, allowing users to explore the platform before committing.

#8. Sociality.io - best for social listening

Sociality.io is a robust social media management platform that excels in social listening, helping businesses track keywords, hashtags, and online conversations across platforms like TikTok.

It provides a unified dashboard for TikTok monitoring real-time data, analyzing sentiment, and deriving actionable insights, making it an indispensable tool for marketers, agencies, and enterprises.

With its ability to combine engagement, analytics, and listening capabilities, Sociality.io enables brands to stay ahead of trends and respond effectively to audience needs.

Key features:

• Comprehensive social listening: Monitor conversations, hashtags, and brand mentions across platforms in real time. Sociality.io’s social listening tools allow businesses to uncover insights and track online buzz relevant to their industry.

• Sentiment analysis: Utilize AI-powered sentiment analysis to categorize mentions as positive, negative, or neutral. This helps brands understand audience perceptions and fine-tune their strategies accordingly.

• Unified dashboard: Manage multiple social media channels from one platform, seamlessly integrating publishing, engagement, analytics, and listening features.

• Competitor analysis: Monitor competitors’ activities, including content performance and ad campaigns, to gain a strategic edge.

• Customizable reports: Generate detailed analytics and social listening reports in various formats, such as PDF and XLSX, to share with stakeholders and optimize decision-making.

Best for:

Sociality.io is best suited for businesses and agencies focused on social listening and real-time audience insights.

As a leading TikTok tracker app, it’s a powerful tool for tracking brand mentions, analyzing sentiment, and understanding online trends.

Whether you’re managing a brand’s TikTok presence or planning multi-platform campaigns, Sociality.io equips you with the data needed to excel.

Pricing:

Sociality.io offers three flexible plans. The Pro Plan starts at $83/month (billed annually) for one user and ten pages, while the Business Plan at $166/month supports unlimited users and 15 pages with advanced features like team performance reports.

Custom pricing is available for enterprises, offering tailored solutions and dedicated support. All plans include a 14-day free trial with no credit card required.

#9. HypeAuditor - best for market research

HypeAuditor is a comprehensive influencer marketing platform designed to support brands and agencies in every stage of their campaigns. With access to an extensive database of 193.9M+ influencers, advanced analytics, and AI-driven insights, HypeAuditor empowers businesses to make informed decisions, optimize their marketing strategies, and achieve measurable results.

The platform’s robust features, including a powerful TikTok checker, enable users to discover authentic influencers, analyze audience demographics, manage campaigns effectively, and stay ahead of market trends.

Key features:

• Influencer discovery: Access a massive database of 193.9M+ influencers across platforms like Instagram, TikTok, YouTube, Twitch, and X (Twitter). Leverage 30+ advanced filters and AI-powered search tools to identify influencers that align with your brand's needs.

• Audience analytics: Evaluate influencers using over 40 metrics, including audience quality, demographics, and authenticity, backed by HypeAuditor’s best-in-class fraud detection for comprehensive social media analysis.

• Campaign management: Monitor campaigns in real-time, estimate social media ROI, and track performance with detailed projections and reports. Advanced tools like contract management and performance comparison enhance campaign efficiency.

• Market analysis: Gain insights into competitors' influencer marketing strategies, identify trends, and benchmark performance across various industries and niches.

• Customizable reports: Generate detailed reports with audience insights, performance metrics, and campaign summaries that are easy to share and customize using a TikTok reporting app.

Best for:

HypeAuditor is ideal for brands and agencies looking to conduct market research and optimize influencer marketing strategies.

It is particularly suited for identifying emerging trends, evaluating competitors' campaigns, and discovering authentic influencers in niche markets.

Pricing:

HypeAuditor offers flexible plans, starting at $2,999/year for its base plan, which includes influencer discovery, analytics, and campaign management tools.

The platform also provides optional add-ons like advanced reporting, custom campaign tracking, and additional integrations to meet specific business needs.

For enterprise-level features, including enhanced APIs and custom dashboards, pricing is available upon request. A free plan with limited functionality is also available.

#10. Dash Hudson - best for social media management

Dash Hudson is an AI-powered social media management platform designed to simplify and enhance social media goals.

Trusted by leading global brands, it combines intuitive tools, advanced analytics, and automation features to streamline workflows, save time, and improve engagement.

From planning and publishing content to analyzing performance and managing communities, Dash Hudson empowers marketers to scale their social media success effortlessly.

Key features:

• AI content predictions: Leverage Vision AI to analyze TikTok performance metrics and predict the effectiveness of content across platforms.

• Multi-channel scheduler: Plan, schedule, and publish content for social media platforms like Instagram, TikTok, Facebook, and more.

• Community management: Manage all interactions, including comments and DMs, in one centralized inbox with sentiment analysis and response tools, helping you address social media marketing challenges effectively and maintain a strong brand presence.

• Social listening: Monitor brand mentions, industry trends, and consumer feedback to refine strategies in real time.

• Comprehensive reporting: Access customizable dashboards and reports with insights on campaign performance, competitive insights, and ROI tracking using a robust TikTok insights tool.

• Influencer and UGC management: Track influencer campaigns, manage user-generated content, and measure the impact on brand performance.

Best for:

Dash Hudson is ideal for social media managers, catering to brands and agencies seeking advanced tools for content planning, audience engagement, and performance analysis.

It is particularly well-suited for teams aiming to scale operations, boost efficiency, and achieve measurable results across multiple platforms.

Pricing:

Dash Hudson's pricing starts with the Grow plan at $499/month, offering core features like multi-channel analytics and scheduling.

The Engage plan at $899/month includes additional tools for community management and content approvals. For $1,599/month, the Advance plan provides advanced analytics, competitor insights, and UGC tools.

The Enterprise plan starts at $2,999/month, featuring customized solutions, unlimited historical data, and dedicated support.

All plans come with a 14-day free trial, unlimited users, and optional premium add-ons for social listening and enhanced analytics.

#11. Native TikTok analytics - free TikTok analytics

TikTok’s native analytics tool provides creators and businesses with essential performance insights directly from their accounts.

If you're curious about how to see video analytics on TikTok, this free option allows users to track basic metrics and understand their content's impact on the platform.

With access to analytics such as audience demographics, video performance, and follower activity, it helps users optimize their TikTok strategies while adhering to social media best practices without additional costs.

Key features:

• Video performance metrics: Analyze views, likes, comments, and shares for individual posts.

• Follower insights: Access demographic information, including gender and location, to better understand your audience.

• Engagement metrics: Track overall profile views, follower growth, and engagement rates over time.

• Trend analysis: Identify patterns in audience activity to post at the best times and maximize reach.

• Content categories: Assess which types of content resonate most with your followers.

Best for:

Native TikTok analytics is best for creators, small businesses, and marketers who want an easy-to-access, cost-free way to monitor content performance and audience engagement with TikTok performance reporting, without requiring advanced features or external tools.

Pricing:

This tool is completely free for all TikTok users with a Pro Account. To enable it, switch to a Business or Creator account within the app settings.

Final thoughts

TikTok analytics tools are vital for understanding performance and optimizing strategies. For those just starting, Native TikTok analytics offers a free and accessible option to track basic metrics directly within the platform.

For more advanced needs, Socialinsider provides in-depth insights that help brands benchmark against competitors and refine their social media strategies with precision.

Whether you’re exploring TikTok’s built-in features or leveraging robust tools like Socialinsider, the key is using analytics to make informed decisions and drive meaningful engagement.

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FAQs on TikTok analytics tools

Is there an app that analyzes TikTok trends?

Yes, several apps analyze TikTok trends, offering valuable insights into what's trending on the platform. If you're wondering how to see analytics on TikTok, one of the most popular options is Socialinsider, which provides in-depth analytics and trend tracking, allowing users to monitor engagement, discover popular content, and analyze trends over time.

For those looking for a free option, Native TikTok Analytics also provides basic trend tracking directly within the app, including data on trending hashtags and content performance. These tools help creators and brands stay ahead of trends and make data-driven decisions.