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Get social media industry trend reports to shape your marketing strategy in 2023

Spot industry trends and benchmark yourself against the market & your rivals

Download social media industry reports

Choose industry
All
Airlines
Arts & Crafts
Appliances
Automotive
Alcohol
Beauty
Beverages
E-commerce
Education Global
Fashion
Fashion - Influencers
FMCG Food
Higher Education UK
Higher Education US
Home & Living
Hotels & Accommodation
Jewelry
Luxury Fashion
Magazines & Journals
Media House
NGOs
Personal Care
Restaurants & Cafes
Retail
Sports & Outdoors
Tech & Electronics
Telecom
Travel
Choose platform
All
TikTok
Instagram
Facebook
Twitter

No data available yet,
but you can check the following reports

Airlines Social Media

Airlines

Worldwide Q2 2023

Engagement Rate per Post

1.07%

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industry card
Arts & Crafts Social Media

Arts & Crafts

Worldwide Q2 2023

Engagement Rate per Post

0.72%

4.77%

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industry card
Appliances Social Media

Appliances

Worldwide Q2 2023

Engagement Rate per Post

0.09%

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industry card
Automotive Social Media

Automotive

Worldwide Q2 2023

Engagement Rate per Post

0.70%

3.62%

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industry card
Alcohol Social Media

Alcohol

Worldwide Q2 2023

Engagement Rate per Post

0.80%

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industry card
Beauty Social Media

Beauty

Worldwide Q2 2023

Engagement Rate per Post

0.35%

1.80%

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industry card
Beverages Social Media

Beverages

Worldwide Q2 2023

Engagement Rate per Post

0.84%

6.49%

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industry card
E-commerce Social Media

E-commerce

Worldwide Q2 2023

Engagement Rate per Post

0.49%

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industry card
Education Global Social Media

Education Global

Worldwide Q2 2023

Engagement Rate per Post

1.41%

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industry card
Fashion Social Media

Fashion

Worldwide Q2 2023

Engagement Rate per Post

0.29%

1.86%

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industry card
Fashion - Influencers Social Media

Fashion - Influencers

Worldwide Q2 2023

Engagement Rate per Post

0.70%

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industry card
FMCG Food Social Media

FMCG Food

Worldwide Q2 2023

Engagement Rate per Post

0.90%

5.15%

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industry card
Higher Education UK Social Media

Higher Education UK

Engagement Rate per Post

1.68%

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industry card
Higher Education US Social Media

Higher Education US

Engagement Rate per Post

9.20%

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industry card
Home & Living Social Media

Home & Living

Worldwide Q2 2023

Engagement Rate per Post

0.48%

2.22%

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industry card
Hotels & Accommodation Social Media

Hotels & Accommodation

Worldwide Q2 2023

Engagement Rate per Post

3.39%

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industry card
Jewelry Social Media

Jewelry

Worldwide Q2 2023

Engagement Rate per Post

0.38%

9.55%

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industry card
Luxury Fashion Social Media

Luxury Fashion

Worldwide Q2 2023

Engagement Rate per Post

3.45%

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industry card
Magazines & Journals Social Media

Magazines & Journals

Worldwide Q2 2023

Engagement Rate per Post

0.61%

3.28%

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industry card
Media House Social Media

Media House

Worldwide Q2 2023

Engagement Rate per Post

0.58%

3.28%

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industry card
NGOs Social Media

NGOs

Worldwide Q2 2023

Engagement Rate per Post

1.09%

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industry card
Personal Care Social Media

Personal Care

Worldwide Q2 2023

Engagement Rate per Post

1.01%

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industry card
Restaurants & Cafes Social Media

Restaurants & Cafes

Worldwide Q2 2023

Engagement Rate per Post

0.79%

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industry card
Retail Social Media

Retail

Worldwide Q2 2023

Engagement Rate per Post

0.45%

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industry card
Sports & Outdoors Social Media

Sports & Outdoors

Worldwide Q2 2023

Engagement Rate per Post

0.21%

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industry card
Tech & Electronics Social Media

Tech & Electronics

Worldwide Q2 2023

Engagement Rate per Post

0.01%

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industry card
Telecom Social Media

Telecom

Worldwide Q2 2023

Engagement Rate per Post

0.64%

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industry card
Travel Social Media

Travel

Worldwide Q2 2023

Engagement Rate per Post

0.86%

11.08%

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industry card

SOCIAL MEDIA INDUSTRY TREND REPORTS FAQs

1.How can social media industry trend reports help digital marketers?

With the use of social media industry trend reports, you get insights into industry data, competitive analysis, and tips about audience behaviour and preferences. These can help you with forecasting and also crafting your future marketing strategies, while also making data-driven decisions.

We update our industry trend reports twice a year, at the end of Q2 and at the end of Q4, always adding fresh data that can help digital marketers prepare their social media strategies for the year to come.

Our social media industry trend reports include data about top 22 industries, revealing social media trends and practices, including data about platform-specific trends, data analytics and insights, and predictions about future trends. All this can inspire you to build your own digital marketing strategy.

The industries with the highest number of active users are technology, entertainment and retail.