We all know what influencers are, thinking that they live in a perfect world, based on the photos they post on social media.
Due to the advancement of social media and the continuous growth of the digital world, influencer marketing has turned into a huge business.
More and more brands collaborate with influencers to increase their sales and brand awareness. For marketers, working with them turned to be very fruitful nowadays.
In what follows, we are going to look at influencer marketing tools that can benefit the working process of influencers. Let’s jump in!
Influencer Marketing Tools To Up Your Marketing Campaigns
1. What is influencer marketing?
Influencer marketing has grown into a huge niche in the marketing industry, helping talented people connect with brands who need someone to promote their products and services.
Being a content creator, the king/queen of freshly picked ideas, earning the power to tell people the same things in different ways, can sometimes be categorized as art.
There are numerous influencers out there who managed to successfully contribute to the growth of big brands.
And marketers know that working with an influencer is a win-win situation. The brand gains recognition, increased sales, more followers, while the influencer gets paid for his creative work and becomes more popular.
2. What are influencer marketing tools and why to use them
An influencer marketing tool does not only ease the job of influencers, but it’s a great app for marketers through which they can find influencers and establish deals with them.
For marketers, influencer marketing tools are pure bliss since they help them reach their main goals faster, engaging with influencers who resonate with their brands.
In a world where everyone is focused on their own little project that nicely fits into a square, into a perfectly tidy drawer, influencers are ready to flex their creativity and collaborate with different brands to increase their engagement.
Influencer marketing tools help marketers filter influencers in their industry and niche, based on their values, goals and future plans.
Some of the tools we listed below also offer insights about the latest trends in social media you could use and useful insights about influencers to figure out whether they’ll be a good fit or not.
3. How to use influencer marketing tools to your advantage
Due to the use of influencer marketing tools, social media managers’ work is more efficient since they manage to automate their tasks.
When implementing the use of these apps, marketers gain a lot of advantages. The first important one is that they can quickly connect with influencers who work in their niche.
This is a big pulse because you won’t need to sort out a lot of CVs or DMs to figure out who is suitable for the job. The app will give you a list of people who work in your industry.
Secondly, you will be able to tune in with the latest trends in social media, helping you alter your strategy and even services.
Moreover, you can also make thoughtful decisions, based on research developed by an AI. What else can you wish for?
The influencer marketing tool offers you all the needed analytics data to track your performance based on the results of the campaign.
What’s even more impressive is that some of these influencer marketing tools also offer you insights about your competition and how their campaigns are unfolding.
This way, you can see whether they manage to get closer on the ladder of success.
4. Top influencer marketing tools you should definitely try
Since we promised from the start a well-categorized list of best influencer marketing tools, here it is.
This nicely arranged list of tools is meant to help in case you too are a lover of lists and tidy plans written on multiple agendas.
Influencer marketing tools for social listening
Social listening can offer you a lot of insights, by looking at all the online discussions about your brand and products.
This type of analysis can help you find out what customers like or don’t like about your services, customer support, or brand overall.
It is important to use their observations in your favors, harvesting their feedback and turn them into creative ideas for your next strategy or campaign.
Here is a list of influencer marketing tools for social listening.
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Brand24
Brand24 is a complex analytics tool which also serves as an influencer marketing tool that allows marketers to obtain insights about their brand.
Moreover, the app also provides an “Influencer Score”, which informs you about the personalities who have talked about your brand in the online world.
The starting price for this app is $25 per month.
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Awario
If you are in search of a useful influencer marketing tool for social listening, Awario is suitable for this.
This app provides sentiment analysis, boolean search, social media listening reports, sentiment analysis, and a lot more features.
The starting price for the influencer marketing tool is $24 per month.
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Brandwatch
Brandwatch is yet another influencer marketing tool which allows you to interact with influencers from your niche.
The go-to feature that differentiates this app from others is that it informs users about new business opportunities in their niche.
You will also find out immediately if an influencer engages with your products and services.
For this app, the starting price is not stated on their website, but you can establish a call to get a custom plan from their team.
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Keyhole
Keyhole is a social listening tool that can help you with influencer marketing, providing in-depth consumer monitoring.
You will find out more about your audience and customers due to analysis on their online conversations.
The starting price for this app is $39 per month.
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Digimind
Digimind is a complex analytics tool that also allows you to use their social listening feature for influencer marketing.
Besides the fact that it comes with a lot of services, like text mining, real-time analysis, advanced monitoring.
For this influencer marketing tool, the starting plan is not displayed, but you can get a custom pricing plan if you set up a call with their team.
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Meltwater
Meltwater is another influencer marketing tool that offers you AI-driven data in real time.
This helps marketers quickly and efficiently find new collab opportunities with influencers in their niche.
The starting price for this influencer marketing tool is not displayed, but you can contact the vendor to get a custom plan.
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Mention
Another useful influencer marketing tool is Mention, allowing marketers to monitor campaigns, brands, competitors, products and even the whole industry.
For this social media marketing tool, the starting price is $41 per month.
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Talkwalker
Talkwalker is a top-notch influencer marketing tool which provides users with visual recognition analysis.
The starting price for this influencer marketing tool is not displayed and you need to fill in a form to get a custom price.
Influencer marketing tools for identification
The next type of influencer marketing tools you need to learn about are the ones for identification. These apps will help you find the best fit for your brand.
Knowing that you have chosen the best influencers can help you obtain successful campaign results.
By implementing the use of these tools, your job will become automated and a lot easier, being able to find a suitable collaborator for your marketing campaigns.
Here is a helpful list of influencer marketing tools for identification.
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CreatorIQ
CreatorIQ is a complex app that features creation identification tools. Through this app, you can find great recommendations for influencers who activate your niche.
The pricing for this influencer marketing app is not public, but you can schedule a demo and ask for a custom plan.
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Heepsy
Heepsy is another smart tool for influencer marketing that helps marketers find influencers on different social media platforms like Instagram and TikTok.
Due to the app’s filters, you can easily find suitable influencers for your brand’s campaigns and check their platforms’ analytics to see their performance.
For this app, the pricing starts at $49 per month.
Influencer marketing tools for management
How about finding some influencer marketing tools for management? We’ve got you covered.
When you have a lot of collaborations with different influencers, you certainly need an efficient agenda to plan everything in time.
A list of influencer marketing tools for management is exactly what you need if you want to be on-point with your emails, the last briefs and also monitor progress as the campaign is unfolding.
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Influencity
Influencity is an influencer marketing tool for management that helps you keep tabs of all your planning.
You can easily organize and analyze influencers based on what brands they work with and what is their niche of action.
This app will certainly help you have an efficient workflow. The starting price for this influencer marketing tool is $148 per month.
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Upfluence
Upfluence is yet another marketing tool for influencers which offers influencer analysis, campaign and affiliate management and a lot more useful features.
For this tool, the starting price is not displayed on their website and you have to contact their team to offer you a custom plan based on your needs.
Influencer marketing tools for outreach
When you’re working with influencers, you need to use a specialized tool for outreach.
It’s not an easy job to find influencers who quickly answer your queries and tasks.
You have to think about the fact that, just like you, there are other companies who try to catch their eye. It is a crazy race, even if it’s mildly called marketing.
This list of influence marketing tools can come in handy.
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Ontolo
Ontolo offers a wide range of features for marketers who work with influencers, making their work more efficient.
The app allows you to search for prospective collaborations with influencers. You cannot only search for them, but also classify the list and prioritize the ones you want to contact first.
For this outreach tool, the starting price is $97 per month.
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BuzzStream
When in need of influencer marketing tools for outreach, you should check out BuzzsStream.
This tool helps you find influencers and nurture your relationships with them.
For this influencer marketing tool, the starting price is $24 per month.
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Postaga
Postaga is another useful influencer marketing tool for outreach that helps you develop better content for your campaigns and target your audience.
Moreover, it can help you find influencers willing to promote your products and services’ campaigns.
To get to use Postaga, you need to know that the starting price is $84 per month.
Influencer marketing agencies
Influencer marketing agencies have a database of influencers with whom have previously established connections.
While you take care of your business, such an agency helps you nurture your relationship with influencers, making sure there is a strong bond.
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Clever
Clever is an influencer marketing agency that offers marketers the chance to find the appropriate influencer to promote their business.
Due to this agency services, your brand’s ROI could increase if you choose to collaborate with famous influencers from your industry.
To use Clever, you need to pay $16 per month.
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HireInfluence
If you are looking for an influencer marketing agency to up your marketing game, you should look at HireInfluence.
This agency has a well-developed selection process in place to facilitate your search of influencers for your marketing campaigns.
You will find someone that suits your brand’s values in no time.
The HireInfluencer agency’s starting plan is not displayed on their website, but you can contact them to get a custom plan.
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Obvious.ly
Obvious.ly is another efficient agency for influencer marketing designed to provide the necessary services for you to establish strong connections with influencers in your niche.
To use this influencer marketing agency, the starting plan is $75 per month.
Final Thoughts
We all know that connections and collaborations keep us growing and thriving. When two people unite their ideas, the chances for a great project increase.
This is the case for influencer marketing as well, where marketers find suitable influencers who can promote their products and services.
To increase ROI, sales and brand reputation, brands from all industries establish collaborations with people who share the same values, disponibility and workflows as them.
Hopefully this guide on influencer marketing and the whole list of influencer marketing tools comes in handy for marketers wanting to take their business to the next level.
