22 Facebook Post Ideas To Stir Audience Engagement

When you’re responsible for orchestrating multiple marketing channels, social media is just one part of the broader strategy you’re conducting. But as platforms evolve, Facebook is becoming an important channel for shaping brand perception, communicating value, and reaching audiences who still rely on it for both entertainment and information.

At some point, you have to answer a simple question: “What role should Facebook play for us—and what content actually belongs there?”

Whether you oversee social directly or lead the team that does, this guide will help you identify the types of content that perform well on Facebook. Use these ideas to build a social media marketing strategy your team can execute consistently and confidently.

After years of running our social media platform, Socialinsider, we’ve analyzed high‑performing Facebook content across industries and identified exactly what drives engagement and conversions.

Below, you’ll find 22 Facebook post ideas that can help your brand build trust, spark conversation, and support broader marketing goals. Let’s level up your Facebook marketing game.

What makes a Facebook post great?

The best brands on Facebook don’t rely on luck or one‑off hits. They create content grounded in audience insight, brand clarity, and repeatable formats.

Before asking your team for “more content,” align on what great should look like.

Here are four principles that consistently show up in high‑performing Facebook posts.

1. Know your audience and their needs

Put yourself in your audience’s shoes and ask, “Why should Facebook matter in their journey with us?”

They might expect:

• Product tips or examples
• Industry news and insight
• A behind‑the‑scenes look at the people behind your brand

If someone follows a cosmetics brand, they expect tutorials, not just product shots. If they follow a SaaS platform, they expect clarity, guidance, and proof.

2. Offer something unique

Audiences don’t need another generic update. They’re looking for perspective.

Don’t just share industry news, contextualize it. Don’t just announce a feature, explain what it unlocks.

This is where your brand’s point of view becomes visible.

3. Back your content with visuals

On social platforms, visuals win over long text every time.

Find ways to incorporate:

• Polished graphics
• Short videos
• Branded templates
• Data visuals

Consistent visual branding ensures your posts are recognizable at a glance.

4. Provide variety

Your audience will get bored if every post looks or feels the same.

Instead of relying on one format, mix:

• Educational content
• Stories
• Product highlights
• Community‑driven content
• Lighter formats like memes or questions

Think in terms of content pillars your team can sustain, not random inspiration.

22 Facebook post ideas for your business

#1. Ask questions

Questions are a great way to learn about your audience–what they are struggling with and what they want to see more from you.

As a leader, you can also use these posts as lightweight research. Ask questions that validate your messaging or surface insights:

• Give them choices - If you had to pick between [options], what would you prefer?
• Ask their opinions on a topic - What do you think of [subject]?
• Share a favorite and ask them for theirs - At [Company Name], we love [favorite]. What about you?
• Share a perspective. Ask them if they agree - We believe [Perspective]. Do you agree?
• Ask for their social media content preferences - What would you like us to post more about?
• Ask for their feedback - What do you think about [feature/product]? For example, look how Calm gets over a hundred comments by asking a simple question to boost engagement.

#2. Offer tips

Not every Facebook post needs to highlight your product. Sometimes, the most valuable thing you can offer is insight.

This could include:

• How your industry is evolving
• Current statistics or trends
• Strategies your audience can apply to succeed

These posts demonstrate authority and make your brand the go‑to source for clarity in your category, which, in turn, increases your engagement rate.

#3. Share product updates

Sharing product updates keeps your audience informed and positions your team as responsive and innovative.

Use Facebook to:

• Introduce upcoming features
• Offer sneak peeks
• Highlight improvements inspired by customer feedback

Here’s a Facebook post example from Canva where they turn new feature additions into a simple yet detailed album post.

But don’t just list features; explain what each update enables. Show how the update helps customers succeed. This ties the announcement directly to value.

#4. Leverage testimonials

Testimonials are the social proof every customer is looking for. According to a survey, 88% of people trust online reviews as much as they trust recommendations from personal contacts.

So why not use testimonials as things to post on Facebook? It can help create a positive image of your products and brand.

Here are some testimonial Facebook post ideas:

• Feature screenshots of customer reviews;
• Share video testimonials of customers using the product and discussing what they liked the best;
• Before and after results of using your product/service;
• Share a short Q&A where a customer gives their insights on your product.

#5. Celebrate company milestones

Sharing milestones isn’t bragging—it’s building credibility.

So don’t shy away from sharing your wins and accomplishments on Facebook. Your audience deserves to know they are associated with an awesome company.

The benefits of this post idea:

• You build trust in your brand. Your accomplishments signify your company is growing and people always want to put their faith in such companies.
• Because of their positive and celebratory nature, these posts can attract more likes, shares, and comments, increasing reach and visibility.
• Milestone posts provide an opportunity to thank customers, partners, and employees, making them feel acknowledged and valued.

PS: If you are sharing updates about a successful event, we would recommend using data albums as a content format on Facebook. Here’s why.

#6. Put together valuable tutorials and how-to’s

Sharing tutorials turns your business into a helpful hero, showing off your expertise while giving your audience valuable tips they’ll love and trust!

Tutorials help solve problems, teach new skills, or highlight creative ways to use your products, building trust and credibility with your followers. They’re also highly engaging and shareable, which can expand your reach and bring new eyes to your page.

Other than product tutorials, you can even show a step-by-step process through an infographic on how to do something. The best part? Your audience will realize that you are genuinely looking to provide value. This translates to brand loyalty in the long run.

#7. Share industry-specific news

If you are following Socialinsider’s Facebook page, what type of content do you expect?

That we’ll teach you how to nail your social media strategy. We do this in three ways: helping you succeed with our product, sharing general tips on social media marketing like “Facebook tips,” and keeping you posted with everything new in the world of social media.

That last part is where we turn industry-specific news into a post for Facebook.

Here’s how we recently did that.

This ensures that we are the one-stop destination for our audience for everything related to social media.

Below are some Facebook post ideas for sharing industry-specific news:

• Share info from curated industry articles: Find the best articles from reputable sources within your industry. Collate important information and share it on Facebook. For example, if you’re in the tech industry, share information about the latest technological advancements and what it means for your audience.
• Inform about important statistics: Discuss new research and statistics that might be important to your audience. This will help them see things differently.
• Share quotes from thought leaders: Instead of creating a post on “What role is AI playing in social media?”, interview reputed people in the space or those working in the field and share their thoughts.

#8. Make do’s and don’ts lists

Want to create an informative post but not with the same walls of text? You can put a spin on it by creating a do’s and don’ts list.

For example, instead of creating a post on “Things you should avoid in email marketing,” create one on “Do’s and don’ts of email marketing.” It also helps users understand the strengths and weaknesses of their current approach—what they are doing right and what they need to modify.

Instead of going overboard with the list, stick to 3-5 items for each topic. And avoid complex or wordy statements.

I would even recommend adding a “What more would you add to this list?” question at the end to get people to comment and discuss more.

#9. Create a themed post series

Are you trying to introduce a new product? Or focus on a particular feature or audience?

Series simplify planning and strengthen brand consistency. They can evoke curiosity and even encourage your audience to start creating content around it.

For example, GoPro released its new GoPro Hero 13 product in September. I loved how they have been promoting the product ever since. They created a hashtag #GoProHero13 and a themed post series that features visuals captured by the camera.

Here’s how I found the different posts in this series using Socialinsider.

So, what does the brand get right with this series?

• They feature real shots the product captures, thus building trust and credibility.
• They share a #ProTip with every post. This tip usually discusses a product feature or benefit, building awareness and subtly promoting each feature.
• Many posts talk about using the product to capture powerful images, thus helping customers succeed with their product. To replicate this for your brand, pick a theme that is relevant to your audience and aligns with your social media goals.

#10. Create polls

Do you want to gauge your audience’s reaction to a new product/feature? Or do you want them to share their opinion on something quickly?

If you are looking for quick post ideas for Facebook, polls can help you gauge your audience’s sentiment towards something.

While Facebook no longer allows you to create polls on posts, you can ask your audience to answer in the comments.

Here are some post ideas for Facebook polls:

• Ask for their product or service preferences – Comment which do you prefer more: [Product A] or [Product B]
• Gather feedback on new ideas – We are confused between these new feature additions. Tell us which you’d want more: [Feature A] or [Feature B]
• Create polls on trending topics – Do you think AI is going to be helpful in email marketing: [Yes] or [No]
• Uncover customer content preferences – What would you like us to post more about: [Educational posts] or [Reels]

#11. Create infographics

At the end of the day, every social platform is promoting visuals more. There’s a clear reason for that—visual content on social media is 40X more likely to get shared.

People like visual content more because it’s easy to grasp, remember, and share with their personal circle. Infographics are good examples of Facebook posts that help brands educate customers and share information in a digestible manner.

One brand I look up to for the infographics they create is Semrush. They repurpose their existing articles, case studies, and webinars into infographics. Here’s one example.

Below are some best practices for creating engaging infographics on Facebook:

• Opt for a vertical or square layout, as they are mobile-friendly and take up adequate space in users’ feeds.
• Keep text minimal. Focus on using more visuals or graphics.
• Use charts, graphs, and other data visualizations for numerical information.
• Use visual hierarchy to draw attention to the main message.
• Incorporate brand colors and fonts to help the audience easily identify your content.

#12. Run contests and giveaways

Are you looking for a quick way to get your post viral? One way is to host a contest or a giveaway.

These posts usually garner a lot of engagement as people like, comment, and share these posts often. After all, who doesn’t like being recognized and winning a free prize?

TIP: Make sure that the prize you select is directly related to your business. This will attract the right kind of people. And you can then nudge them towards your product or service.

#13. Share stories

Stories work because they are personal, powerful, and engaging. With a short narration, you can pull your audience in and inspire them.

You can even build a deep connection with your audience by sharing real business or personal stories.

For example, I loved how Backlinko’s founder, Brian Dean, announced Semrush’s takeover of Backlinko. It was real. It was personal. And it had all the right emotions in it – everything that the best content for Facebook should have.

No wonder this Facebook content generated 1K likes, 130 comments, and over 60 shares.

In addition to personal stories, you can share some heartwarming experiences you had with your customers or employees.

For example, here’s how Starbucks shares a story of an employee who helped the community and encouraged other Starbucks stores to do the same.

Here’s a small checklist to make sure your stories hit the right strings:

• What emotion is this story evoking? Is it the one we are targeting?
• Does the story touch on some universal theme?
• Does it start with a strong hook?
• Have we included moments that show vulnerability to build trust?
• Have we included vivid descriptions to help readers picture the story?
• Does the story encourage a question or conversation at the end?

#14. Host guessing games

Guessing games are a fun and engaging way to interact with your audience on Facebook. Instead of consistently sharing educational/informational content, guessing games can add variety to your content mix.

Three other reasons this can be a great Facebook post:

• Extended reach: These posts have the potential to be shared widely, as participating users may tag friends or invite others to join in. Thus, this content reaches a bigger audience than just your followers.
• Builds a sense of community: Games invite followers to join and have fun, creating a community atmosphere on your page. People feel more connected to brands that make them feel included and valued, especially when they’re part of a shared experience.
• Capture audience insights: Strategically creating guessing games can give you insights into audience preferences, interests, and even misconceptions. This can guide your social and overall marketing strategy.

#15. Talk about a cause you support

If variables like price and quality are comparable, 91% of customers would switch to a brand associated with a good cause.

This is because customers are increasingly wanting brands to support important causes and take some responsibility.

Once in a while, use Facebook to show the steps you are taking towards certain causes. For example, if you claim to create sustainable products, create a behind-the-scenes Facebook post showing your manufacturing process.

Many brands even support movements relevant to their niche. For example, Dove’s “Real Beauty” campaign aimed to create an inclusive vision of beauty. The campaign was a massive success in helping women understand that beauty is not an absence of imperfections. Rather a power to embrace them and feel beautiful.

The campaign touched many people, increased brand affinity by 21%, and drove sales by 11%.Even today, you’ll find their Facebook posts geared towards movements like this.

#16. Tap into trends and trending topics

Leveraging trending topics in your Facebook posts is a smart way to tap into conversations people are already excited about, helping your business stand out in a crowded feed. It boosts visibility, engagement, and relevance by connecting your brand to what’s current and meaningful.

Plus, it shows your audience that you’re in tune with their interests, creating a sense of relatability and timeliness that can turn casual scrollers into active customers.

By covering trending topics as Facebook posts, your audience can share their input and hear others’ opinions, which ultimately shows how much you care about offering value to them.

In fact, Facebook itself shares info about “Hot Topics” (topics that are most popular on Facebook and Instagram across six categories). You can even see topic trends over time.

#17. Create dynamic sneak peek videos

Looking to build anticipation about an upcoming product release, feature addition, or event?

Sneak peek videos can help you do that. By creating curiosity around your upcoming offerings, they can drive traffic to your website or landing pages.

To make these videos engaging, create short videos of about 15-30 seconds. Our research shows shorter videos are most engaging on Facebook.

Here’s a good post example from Sony, sharing a quick sneak peek video for their new product launch.

Below is a quick outline to help you create a sneak peek video:

• Hook: Start with a dramatic shot, quick reveal, or a short sentence on what to expect
• Text overlay: Emphasis on the words “Coming soon” or “Sneak peek”
• Quick reveal: Show 2-3 second clips of the item or event without revealing everything
• Music: Use upbeat or suspenseful music
• CTA and branding: Show your logo and end with “Stay tuned” or “Follow for updates”
• Ending: Reveal the launch date or show “Only a few days away” text

#18. Feature employees

Customers want to be associated with brands that value their employees, encourage them, and feature them on their social accounts.

It creates a sense of familiarity and connection with your company.

So, how can you use this as a Facebook post idea?

• Run an employee spotlight series. Post a high-quality photo or a short clip of the employee talking about their journey and what they work on.
• Showcase company culture. Highlight workplace environment, company events, and employee interactions.
• Host an employee Q&A session. Run a video of your employee answering niche-specific questions or random ones, such as their favorite thing about the job or best work advice.
• Highlight employee stories. Do any of your employees work on passion projects? Or support a cause? Or have a unique talent? Create content around it.
• Show employees using the product. Feature an employee talking about how they use your product in their daily work/life.

#19. Share UGC (user-generated content)

Creating content for Facebook does not have to be challenging. Enters the savior – UGC.

UGC is content created by customers displaying your product/service. 93% of marketers claim UGC performs significantly better than traditional branded content.

After all, we would all trust a good review from a customer than a brand obsessing over its own products.

What’s more? You can easily use UGC for your Facebook business post ideas, saving the time to create content from scratch. Here’s an engaging post from Adobe Photoshop.

But what if you don’t have a lot of UGC to share? Here are three ways you can encourage customers to create and share UGC:

• Create a branded hashtag: Without hashtags, it becomes difficult to discover UGC that your customers have already created. Develop a simple, memorable hashtag and ask your customers to use them when sharing content related to your brand.
• Run a UGC contest: Host a contest where customers post UGC for a chance to win a prize. This boosts motivation while making participation fun.
• Leverage emails: Send follow-up emails after a purchase asking for feedback and inviting customers to share photos or stories about their experience.

#20. Leverage memes

Using memes in Facebook posts is a clever way for businesses to connect with their audience on a relatable and entertaining level.

They encourage likes, shares, and comments, which can help boost your organic reach and visibility.

By blending humor with your message, memes can make your brand memorable and foster a sense of community among your followers—because everyone loves being part of an inside joke!

According to Forbes, memes have around 10 times more reach and 60% organic interaction than standard marketing graphics.

Even B2B brands have started using memes to connect with their audience. Don’t believe us? Here’s a Facebook post example from Salesforce.

It’s time you add some light memes to your professional content if you aren’t already doing so.

Before you get started with meme marketing, here are some tips to get your memes right.

• Link memes to your brand/industry: You could find a hilarious meme, but if it does not relate to your brand, it does not deserve a place on your page. Instead, edit them to relate to your product/brand.
• Don’t take it too far: Before you post the meme, ensure it does not make fun of your audience or sound offensive to them.
• Get your timing right: Monitor meme trends and participate early. Post memes when they’re still fresh, and retire them once they’ve peaked.
• Track metrics: Track engagement metrics like shares, likes, and comments on Socialinsider to gauge effectiveness. Experiment with different meme formats and topics to see what your audience prefers.

#21. Collaborate with influencers

You can partner with influencers to create content for your page. This content often reaches more people and leads to higher page visibility, boosting brand awareness and credibility.

For example, Nike often partners with influencers and shares their achievements.

You don’t have to be as big a brand as Nike to feature influencers. Many small businesses partner with nano and micro-influencers. These influencers may have a small following, but they get higher engagement than celebrities and macro influencers.

Here are some tips for creating influencer-featured content on Facebook:

• Choose the right influencers: Ideally, choose popular influencers in your niche. Some other variables you should consider are an alignment in content style, tone, and values.
• Focus on visual appeal: Work with influencers to create visually appealing photos or videos, incorporating your product in a natural, aesthetically pleasing way. Good lighting, clear shots, and appealing settings make a big difference.
• Plan to create valuable content: Focus on storytelling, tutorials, product demos, or behind-the-scenes content. For example, if you’re a beauty brand, have the influencer create a tutorial using your product, sharing tips and personal insights.

#22. Create seasonal/holiday content

The holiday season brings a lot of frenzy and enthusiasm. People are looking for inspiration and holiday content everywhere, even on Facebook.

Many examples of good Facebook posts are, in fact, holiday-focused content. You can gather your team, take note of important holidays in your country, and let them come up with creative Facebook post ideas.

For example, McDonald’s launched Boo Buckets during Halloween. They promoted this with a great visual on Facebook.

And the performance numbers for this was on the roof.

Final thoughts

Use these Facebook post ideas not just to fill a calendar, but to clarify Facebook’s role in your broader marketing strategy.

After a few weeks of experimentation, review your data:

• Which content pillars perform best?
• Which formats build meaningful engagement?
• Does Facebook reach the audiences you care most about?

If you want clearer answers—and competitive context—Socialinsider can help you benchmark performance, analyze post‑level impact, and identify opportunities across channels.

Activate your 14‑day free trial to understand exactly where Facebook fits into your marketing mix.

FAQs on Facebook post ideas

What type of content is best for Facebook?

The best content for Facebook includes engaging visuals (photos, videos, and infographics), live videos, user-generated content, and interactive posts like polls and questions. Personal stories, behind-the-scenes looks, and informative or entertaining articles also work well.