Looking for the best Facebook post ideas to spark more audience engagement? Discover here a list of 22 creative ideas that can help.
As a social media manager, you always have an endless to-do list of tasks. Creating a content bank of ideas, strategizing about the next campaign, figuring out how to level up your social media marketing strategy, and on and on.
If you find yourself nodding to this, we are here to take at least one worry off your plate. We’ll help you find the answers to, “What to post on Facebook next?”
After years of running our social media platform, Socialinsider, we have analyzed the best-performing content on Facebook and know the kind of post ideas that bring results.
Whether it’s contests or powerful stories, we bring to you 22 Facebook post ideas that will boost engagement and conversions for your business.Let’s level up your Facebook marketing game.
Table of Contents
What makes a Facebook post great?
22 Facebook post ideas for your business
Ask questions
Offer tips
Share product updates
Leverage testimonials
Celebrate company milestones
Put together valuable tutorials and how-to’s
Share industry-specific news
Make do’s and don’ts lists
Create a themed post series
Create polls
Create infographics
Run contests and giveaways
Share stories
Host guessing games
Talk about a cause you support
Tap into trends and trending topics
Create dynamic sneak peek videos
Feature employees
Share UGC (user-generated content)
Leverage memes
Collaborate with influencers
Create seasonal/holiday content
The best brands on Facebook know how to create viral posts repeatedly. They don’t rely on luck or one-off content ideas for Facebook. They follow simple principles that make a Facebook post hit the mark.
Here are four such principles to help you create great content for Facebook.
Questions are a great way to learn about your audience–what they are struggling with and what they want to see more from you.
It also shows your audience that you value their opinions, feedback, and preferences. This is how you build a loyal brand.
Here are some question ideas you can get started with:
💡Pro-tip: Use questions with backgrounds. Our research shows that status posts are the best at getting comments.
Not every good Facebook post content idea has to be about your product. Why not help your audience by sharing industry tips?
For example, you can offer tips on how the industry has evolved, current statistics or trends, and strategies that help your audience succeed with their goals. Valuable content like this increases engagement rate and shareability.
Sharing product updates as a business is like keeping your customers on the VIP list—they stay informed, feel valued, and get excited about new features, improvements, or offerings. It shows you’re actively improving, listening to feedback, and staying innovative, which builds trust and loyalty.
So why not turn these updates into Facebook post ideas?
For example, give your audience a sneak peek into an upcoming feature or new product. Get them curious so that when the product/feature launches, people already know about it and want to try it out.
Here’s a Facebook post example from Canva where they turn new feature additions into a simple yet detailed album post.
When you share product updates, don’t just list down the features or modifications in your announcement. Great Facebook posts talk about what customers can do with them.
This makes your product updates more engaging and beneficial.
Testimonials are the social proof every customer is looking for. Take this statistic. According to a survey, 88% of people trust online reviews as much as they trust recommendations from personal contacts.
So why not use testimonials as things to post on Facebook? It can help create a positive image of your products and brand.
Here are some testimonial Facebook post ideas:
Don’t shy away from sharing your wins and accomplishments on Facebook. Your audience deserves to know they are associated with an awesome company.
The benefits of this post idea:
PS: If you are sharing updates about a successful event, we would recommend using data albums as a content format on Facebook. Here’s why.
Sharing tutorials turns your business into a helpful hero, showing off your expertise while giving your audience valuable tips they’ll love and trust!
Tutorials help solve problems, teach new skills, or highlight creative ways to use your products, building trust and credibility with your followers. They’re also highly engaging and shareable, which can expand your reach and bring new eyes to your page.
💡Pro-tip: You can even ask questions like, “Did you find this helpful?” or “Would you like to see what else you can do with the feature?” to determine whether the audience wants more information on a topic.
Other than product tutorials, you can even show a step-by-step process through an infographic on how to do something. The best part? Your audience will realize that you are genuinely looking to provide value. This translates to brand loyalty in the long run.
If you are following Socialinsider’s Facebook page, what do you expect?
That we’ll teach you how to nail your social media strategy. We do this in three ways: helping you succeed with our product, sharing general tips on social media marketing like “Facebook tips,” and keeping you posted with everything new in the world of social media.
That last part is where we turn industry-specific news into a post for Facebook.
Here’s how we recently did that.
This ensures that we are the one-stop destination for our audience for everything related to social media.
Below are some Facebook post ideas for sharing industry-specific news:
Want to create an informative post but not with the same walls of text? You can put a spin on it by creating a do’s and don’ts list.
For example, instead of creating a post on “Things you should avoid in email marketing,” create one on “Do’s and don’ts of email marketing.” It also helps users understand the strengths and weaknesses of their current approach –what they are doing right and what they need to modify.
Instead of going overboard with the list, stick to 3-5 items for each topic. And avoid complex or wordy statements.
I would even recommend adding a “What more would you add to this list?” question at the end to get people to comment and discuss more.
Are you trying to introduce a new product? Or focus on a particular feature or audience?
A themed Facebook post series could be one of the best content to post on Facebook. It can evoke curiosity and even encourage your audience to start creating content around it.
For example, GoPro released its new GoPro Hero 13 product in September. I loved how they have been promoting the product ever since. They created a hashtag #GoProHero13 and a themed post series that features visuals captured by the camera.
Here’s how I found the different posts in this series using Socialinsider.
So, what does the brand get right with this series?
Do you want to gauge your audience’s reaction to a new product/feature? Or do you want them to share their opinion on something quickly?
If you are looking for quick post ideas for Facebook, polls can help you gauge your audience’s sentiment towards something.
While Facebook no longer allows you to create polls on posts, you can ask your audience to answer in the comments.
Here are some post ideas for Facebook polls:
At the end of the day, every social platform is promoting visuals more. There’s a clear reason – visual content on social media is 40X more likely to get shared.
People like visual content more because it’s easy to grasp, remember, and share with their personal circle. Infographics are good examples of Facebook posts that help brands educate customers and share information in a digestible manner.
One brand I look up to for the infographics they create is Semrush. They repurpose their existing articles, case studies, and webinars into infographics. Here’s one example.
Below are some best practices for creating engaging infographics on Facebook:
Are you looking for a quick way to get your post viral? One way is to host a contest or a giveaway.
These posts usually garner a lot of engagement as people like, comment, and share these posts often. After all, who doesn’t like being recognized and winning a free prize?
TIP: Make sure that the prize you select is directly related to your business. This will attract the right kind of people. And you can then nudge them towards your product or service.
💡Pro-tip: Adhere to the best practices of Facebook while organizing these contests. For example, comment and like baiting are practices that Facebook does not encourage. So, avoid asking people to like, comment, or share. For a detailed list, here’s a set of guidelines from Facebook.
Stories work because they are personal, powerful, and engaging. With a short narration, you can pull your audience in and inspire them.
You can even build a deep connection with your audience by sharing real business or personal stories.
For example, I loved how Backlinko’s founder, Brian Dean, announced Semrush’s takeover of Backlinko. It was real. It was personal. And it had all the right emotions in it – everything that the best content for Facebook should have.
No wonder this Facebook content generated 1K likes, 130 comments, and over 60 shares.
In addition to personal stories, you can share some heartwarming experiences you had with your customers or employees.
For example, here’s how Starbucks shares a story of an employee who helped the community and encouraged other Starbucks stores to do the same.
Here’s a small checklist to make sure your stories hit the right strings:
Guessing games are a fun and engaging way to interact with your audience on Facebook. Instead of consistently sharing educational/informational content, guessing games can add variety to your content mix.
Three other reasons this can be a great Facebook post:
If variables like price and quality are comparable, 91% of customers would switch to a brand associated with a good cause.
This is because customers are increasingly wanting brands to support important causes and take some responsibility.
Once in a while, use Facebook to show the steps you are taking towards certain causes. For example, if you claim to create sustainable products, create a behind-the-scenes Facebook post showing your manufacturing process.
Many brands even support movements relevant to their niche. For example, Dove’s “Real Beauty” campaign aimed to create an inclusive vision of beauty. The campaign was a massive success in helping women understand that beauty is not an absence of imperfections. Rather a power to embrace them and feel beautiful.
The campaign touched many people, increased brand affinity by 21%, and drove sales by 11%.Even today, you’ll find their Facebook posts geared towards movements like this.
💡Pro-tip: Avoid supporting causes just for the sake of it. People can figure out when you’re faking it and when you’re actually taking some steps to create a difference. Instead, pick a cause that matters to your brand and show the action you’re taking.
Leveraging trending topics in your Facebook posts is a smart way to tap into conversations people are already excited about, helping your business stand out in a crowded feed. It boosts visibility, engagement, and relevance by connecting your brand to what’s current and meaningful.
Plus, it shows your audience that you’re in tune with their interests, creating a sense of relatability and timeliness that can turn casual scrollers into active customers.
By covering trending topics as Facebook posts, your audience can share their input and hear others’ opinions, which ultimately shows how much you care about offering value to them.
In fact, Facebook itself shares info about “Hot Topics” (topics that are most popular on Facebook and Instagram across six categories). You can even see topic trends over time.
💡Pro-tip: Ensure that you don’t go overboard with trending topics. Create content around social media trends that are relevant to your brand and align with your personality and values.
Looking to build anticipation about an upcoming product release, feature addition, or event?
Sneak peek videos can help you do that. By creating curiosity around your upcoming offerings, they can drive traffic to your website or landing pages.
To make these videos engaging, create short videos of about 15-30 seconds. Our research shows shorter videos are most engaging on Facebook.
Here’s a good post example from Sony, sharing a quick sneak peek video for their new product launch.
Below is a quick outline to help you create a sneak peek video:
Customers want to be associated with brands that value their employees, encourage them, and feature them on their social accounts.
It creates a sense of familiarity and connection with your company.
So, how can you use this as a Facebook post idea?
Creating content for Facebook does not have to be challenging. Enters the savior – UGC.
UGC is content created by customers displaying your product/service. 93% of marketers claim UGC performs significantly better than traditional branded content.
After all, we would all trust a good review from a customer than a brand obsessing over its own products.
What’s more? You can easily use UGC for your Facebook business post ideas, saving the time to create content from scratch. Here’s an engaging post from Adobe Photoshop.
But what if you don’t have a lot of UGC to share? Here are three ways you can encourage customers to create and share UGC:
Using memes in Facebook posts is a clever way for businesses to connect with their audience on a relatable and entertaining level.
They encourage likes, shares, and comments, which can help boost your organic reach and visibility.
By blending humor with your message, memes can make your brand memorable and foster a sense of community among your followers—because everyone loves being part of an inside joke!
According to Forbes, memes have around 10 times more reach and 60% organic interaction than standard marketing graphics.
Even B2B brands have started using memes to connect with their audience. Don’t believe us? Here’s a Facebook post example from Salesforce.
It’s time you add some light memes to your professional content if you aren’t already doing so.
Before you get started with meme marketing, here are some tips to get your memes right.
You can partner with influencers to create content for your page. This content often reaches more people and leads to higher page visibility, boosting brand awareness and credibility.
For example, Nike often partners with influencers and shares their achievements.
You don’t have to be as big a brand as Nike to feature influencers. Many small businesses partner with nano and micro-influencers. These influencers may have a small following, but they get higher engagement than celebrities and macro influencers.
Here are some tips for creating influencer-featured content on Facebook:
The holiday season brings a lot of frenzy and enthusiasm. People are looking for inspiration and holiday content everywhere, even on Facebook.
Many examples of good Facebook posts are, in fact, holiday-focused content. You can gather your team, take note of important holidays in your country, and let them come up with creative Facebook post ideas.
For example, McDonald’s launched Boo Buckets during Halloween. They promoted this with a great visual on Facebook.
And the performance numbers for this was on the roof.
At Socailinsider, we constantly try different Facebook post ideas to see what works best for our audience. The ideas described above are a great starting point. But don’t stop there. Keep experimenting by mixing different ideas or running a competitor analysis to see if you’re missing out on something.
We would also recommend tracking your analytics every week or month to find out the post types that are resonating well with your audience. If you are looking for a social media tool that can deliver analytics and a lot more for you, activate your 14-day free trial for Socialinsider.
The best content for Facebook includes engaging visuals (photos, videos, and infographics), live videos, user-generated content, and interactive posts like polls and questions. Personal stories, behind-the-scenes looks, and informative or entertaining articles also work well.
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