TikTok Trends That Can Help Increase Your Brand’s Visibility

In the highly captivating world of TikTok, things move fast. Being the birthplace of viral content nowadays, TikTok is the place to check when you want to discover ideas on how to get in front of your target audience.

As a marketer, you can easily get overwhelmed by the great amount of TikTok trends that are born all of a sudden, we know. So, to simplify your research process, we've curated a list of the hottest TikTok trends that you can integrate into your strategy to boost your brand awareness. Let's dive in!

Viral TikTok trends to try

Businesses leveraging TikTok marketing could spice up their strategy with the following trends to capitalize on the hype around a trend, increase brand visibility, and diversify the content you create for social media in terms of themes and concepts.  

TikTok trends in June 2025

You Were Recommended to Me by Some People

One of the trending TikTok sounds and a recent TikTok trend that’s super versatile.

It’s perfect for showing two types of people, friends, coworkers, or clients—whatever fits your niche. You can also lip-sync and match the on-screen text to the lyrics if you find a relatable twist.

Rock Your Body Dance

A dance on TikTok going crazy viral is everything summer wanted from us. It’s one of the most popular TikTok trends and a fun way to show your team’s vibe. All you need is a buddy and a caption like: “How we feel when we get a new client.”

Perfect for brands looking to join trending TikTok content and boost engagement through fun.

My pet peeve

A viral TikTok trend right now is the “pet peeve” one. Start by saying what your pet peeve is, or what you think your audience’s pet peeve might be. Then, either let the sound play out or add: “Nobody knows exactly how you feel.”

Brands can join in by highlighting common frustrations their audience experiences, or poking fun at relatable industry habits.

I feel so sigma

This new TikTok trend is picking up fast and is already one of the hot TikTok trends to watch. Use it as a carousel or a simple video to show off something that makes you go “aww” in the most unexpectedly wholesome way.

Think: a coworker bringing you coffee, a client sending kind words, or your pet silently cheering you on during a late-night edit.

If u ever think of me

"If you ever think of me..." is one of the newest TikTok trends and a hot TikTok trend right now. It’s a great way to show off your brand’s personality or express yourself as a creator.

All you need is a single photo, then fill the space with words that describe your vibe: favorite book, go-to drink, comfort flavor, aesthetic, or mood. It’s minimal, personal, and trending on TikTok this week.

Perfect for brands looking to connect emotionally with their audience.

The fridge trend

The perfect TikTok trend for teams and friends.
One of the latest TikTok videos that's trending on TikTok this week is super simple but hilarious: just stick your phone in the fridge and secretly film your coworkers or friends. The result will be something that feels straight out of an office sitcom.

This new TikTok trend is one of the most popular TikTok trends right now for team bonding content and behind-the-scenes moments.

TikTok trends in May 2025

Hollyairball

This trend is one of the most popular TikTok trends this month, used by a lot of popular brands, like Tommy Hilfiger.

You can go for a carousel or a video, I’ve seen both work well, using this song (1.7M videos). "Holy Airball" is a slang term and meme originally used to show someone failed at taking a “shot” at someone. In basketball, an “airball” refers to a shot that misses the net, rim, and backboard completely.

For brands dealing with legal requirements, I’d recommend just using “Airball.”

Who are you to other people

A new TikTok trend, created by both creators and brands using this popular sound, went viral very quickly. It's simple to make and super cute; this trend invites you to show how others see you.

Or, if you’re managing a brand, how does your brand appear to others? Do you have a nickname? Or maybe a comfort product?

Pretty little baby

This TikTok trend is blowing up right now, featuring the song "Pretty Little Baby." You can use the sound as background music or lip-sync to it.

Different generations at work

A viral TikTok trend that’s perfect to do with your co-workers and showcase your company culture!

When you’re from two different generations, the peace sign can mean “two” to some and a peace sign to others – it’s a funny and relatable trend about how we see things differently. You can use this sound.

TikTok trends in April 2025

Probably I needed a hug…

The latest viral trend on TikTok was mostly used on this song, which has more than 803K videos. This trend is about short storytelling, where people share moments when they needed comfort (a hug) but ended up doing something else.

It’s short, relatable, and sometimes, perfect for adding some humor and personality to your content.

Example:  Probably needed a hug, but instead [insert something about your brand or something relatable to your audience]

God forbid a person have a hobby

One of the most recent TikTok trends, it’s often used when someone’s criticizing or calling you out for doing something you enjoy, and the response is the catchphrase, “God forbid a person has a hobby."

Example: “You are always scrolling on TikTok”, “God forbid a person has a hobby.”

I’m bored, please share your most unhinged

This trending TikTok sound is one of the best for building a community. It lets you ask your target audience to share their wildest moments together, without feeling cringeworthy, because it’s a trend!

Use the sound and invite your followers to share something crazy (or not) with you.

For example: “Tell me the most unhinged thing you’ve done at work.”

Almost forgot this was the whole point

The trend is all about making life a little easier and enjoying the small moments. So, why not highlight those moments in your life, even at the office, and pair it with this sound?

Don’t forget to overlay the text "Almost forgot this was the whole point" on your video.

Narrating trend

The most popular trend on TikTok right now is the Narrating trend, where you take a moment from your life and have a narrating voice tell the story, like you're the star of your own movie. It’s a fun way to add drama, humor, or even a little twist to everyday situations.

If you think it’s too complicated to pull off, no worries! Here’s a tutorial to help you get started.

I'm so hungry I can eat…

This viral trend started with the phrase “I’m so hungry I could eat a kid,” and has now evolved into “I’m so hungry I could eat [a random person from their friends list, acquaintances, etc.]”

Pick something that’s guaranteed to make people laugh, and create a totally original experience based on who you choose!

TikTok Trends in March 2025

Two words collide

What happened when two worlds collide?
This might be the best TikTok trend right now, so cute, and it just keeps you watching!

In this trend, you post a carousel on this viral sound used in 1.2M videos.

The images you choose depend on your storyline, but as a brand, I recommend starting with a picture of your team and following it up with an image showcasing your product or service. It's a fun way to highlight the people behind the brand and the offerings you provide!

Hozier’s Yell

“A moment that felt like Hozier’s yell” is the latest TikTok trend, which is about capturing emotional or cathartic moments that feel straight out of a Hozier song. It’s open to interpretation, but most creators and brands are using it in a positive light, highlighting something amazing and moving.

Lean into storytelling and emotion. Share a powerful transformation, a heartfelt customer testimonial, or a proud team moment.

Boogie Dance

What’s trending on TikTok this week, if not another dance challenge? TikTok started with viral dances, which are still going strong. This latest trend brings energy and fun.

Get your team involved and join the trend. A fun dance video boosts engagement and shows the playful, human side of your brand. The song is trending, meaning more visibility for your content.

Doesn’t Know Yet

This viral TikTok trend is about those moments right before something life-changing happens. The idea is to capture a scene where someone has no idea that their life is about to shift in a big way.

For example, “She doesn’t know yet, but she’s about to get into her dream university,” with a clip taken just before the big news.

Turn this trend into something meaningful for your audience or your brand. It’s a great way to build anticipation and create an emotional connection with your audience.

Stop for a Minute and Smile

One of Katy Perry’s most beloved songs is now a massive TikTok trend. Users are lip-syncing the lyrics “Stop for a minute and smile” in creative ways, often featuring their pets, friends, or wholesome everyday moments.

TikTok Trends in February 2025

I met my younger self for a coffee

One of the trending TikTok sounds this month is "I met my younger self for a coffee." In this viral trend, you write a story about meeting your younger self in a coffee shop and talking about what’s changed over the years and the conversations you have. Whether emotional or funny, it’s up to you.

Brands can use this trend from the POV of a customer or employee, especially with the rise of employee-generated content. Share a story about growth, change, or memorable moments, and make it personal to connect with your audience.

"Montoya por favor"

This sound is one of the top 3 viral trends on TikTok right now, originating from La Isla de las Tentaciones (Spanish Temptation Island), episode 3, when José Carlos catches Anita with someone new and runs to the beach.

The drama? Iconic. The new TikTok trend is now everywhere, gaining traction among both viewers and brands.

Use the sound to highlight surprising or transformative moments, like customer reactions, product reveals, or before-and-after transformations.

"You're so quiet"

"You're so quiet" is the new version of last month's "You're so funny" trend, and it's quickly gaining popularity on TikTok this week. It highlights moments when you're quiet, whether it’s funny or something more real (you don't like the person, you feel a bad vibe, you are thinking of something completely different)

Brands should step into their audience's shoes and make the content relatable by showcasing those moments.

The reason you have no money

This is one of the latest TikTok trends, showing what causes money to disappear. It could be a picture of yourself or your favorite products, the things that make you spend.

For brands, this is the perfect opportunity to showcase their products or services as the reason people spend their money. Make it fun and relatable, highlighting what makes their offerings irresistible!

What’s your favorite horror scene?

This current TikTok trend shows scenes from movies or daily life that mean something to you, something scarier or sadder than a horror movie.

It could even be a love story that breaks your heart or that moment when your coworker stole a cookie from you. You can twist this however you like. Make sure to use this sound and post it as a carousel.

TikTok Trends in January 2025

“you’re so funny”

Join the latest TikTok trend on this sound by sharing a video/photo with the text “You’re so funny,” then follow it up with a playful response that reveals a quirky or awkward past moment, like: “Thanks, I used to [insert old quirk/trauma].”

As a brand, this viral TikTok trend is a great opportunity to show off your human side. Share something funny or relatable from your brand’s history or behind-the-scenes moments, like a mistake or unexpected event that reflects your  personality.

“Irena Aizen Bunny Art”

One of the most recent TikTok trends, which started just a few days ago, features paintings by artist Irena Aizen, specifically her bunny-themed artwork.

The viral trend on TikTok involves a two-photo carousel set to this sound. The first image includes the text: “How I look at the robber when I tell them to take anything and they take my [insert item].” The second image follows with “Noo mi [thing].”

You can play along by featuring something essential to your brand that would be "devastating" to lose, whether it’s your best-selling product, or an inside joke from your community.

“Are you kidding? That’s unfair”

This trending TikTok sound with 66.7K videos is all about lip-syncing while dramatically yelling that something is unfair, only to quickly compose yourself, because, well, you’re an adult.

You can jump on this trend by applying it to relatable moments that resonate with your audience.

I make the face you make the sound (again)

The funniest TikTok trend right now is actually a comeback of an old favorite: “I make the face, you make the sound.”

The idea is simple: you play along with friends or colleagues, where one person makes an exaggerated or funny face, and the other provides the sound effect to match it.

How can you find TikTok trends?

Trends may come and go, but it's essential to consistently seek out new ones to keep your content fresh and engaging.

Leveraging TikTok trends effectively can significantly boost your brand awareness and audience engagement over time.

Instead of being chronically online, which can be challenging, there are simpler methods to discover new TikTok trends.

• TikTok Creative Center

The Trend Discovery feature within TikTok's Creative Center is a helpful tool for identifying trends and staying updated.

First, you have to select the location. By selecting your target country, you can view a curated list of the platform's newest and most popular trends. Then, you can start searching through popular hashtags, viral audio and videos, and top creators' content.

For more inspiration, you can engage with the AI-powered Creative Assistant by simply pressing the “Show me what’s trending on TikTok” button.

• Browsing the “Explore” Page on TikTok

On the “Explore” page, you’ll find the most trending videos of the moment. You can select different categories, such as “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends that are currently making waves in that industry.

As you look through the page, you'll notice certain styles or themes that keep showing up. These are trends you can use in your own videos.

While you are searching for new TikTok trends, don’t forget to have fun, be creative, and always try new things.

Final thoughts

Now that you’re caught up with the current trends on TikTok, all you have to do is put your inspiration and imagination to work.

Test the platform, implement some of the latest TikTok trends into your strategy for your new campaign, and monitor the changes you notice.

All these tips & tricks will help you adjust, adapt, and overcome any challenge that comes your way when it comes to your brand's TikTok campaign.

Analyze your social media performance and benchmark competitors!

Free 14-day trial