Black Friday Marketing: Social Media Posts Ideas and Examples
Social Media Campaigns

Black Friday Marketing: Social Media Posts Ideas and Examples

Elena Cucu
Elena Cucu

Table of Contents

Throughout the year, there are a few holidays that get people over the moon.

We have sentimental holidays, like Valentine's Day, or the ones meant to bring families together, like Christmas. Still, most notably for marketers, we have Black Friday, which marks the year's busiest shopping day.

So, social media managers, now it's time to pull up your socks with Black Friday marketing ideas, get creative with your Black Friday marketing campaigns and play with different Black Friday marketing tactics.

Reading further, you'll discover what some of the most effective Black Friday marketing strategies are and a couple of examples of Black Friday social media posts to inspire you.

Let's level up your Black Friday marketing strategy!

Black Friday ideas for social media

  1. Black Friday social media ideas for brands
  1. Black Friday marketing tips
  1. Examples of brands that are using social media for Black Friday marketing

1. Black Friday social media ideas for brands

Black Friday is all about being bold, creative, and fun. At the end of the day, the objective is to catch the consumer's attention, right?

For that, brands need to come up with a unique idea for every Black Friday social media campaign. And we all know that this isn't easy and requires a team effort and preparation.

Some Black Friday social media campaigns will have excellent performance and drive a ton of sales, while others won't. And that's ok.

To increase your chances of success in the marketing pool, we came up with the top-performing Black Friday social media ideas, worth trying this year.

  • Extend your sales from Black Friday until Cyber Monday

One effective Black Friday marketing strategy that has become very popular recently is extending your sales.

In the past, Black Friday used to be a one-day-only kind of deal, but now, the offers keep rolling until the next Monday, which is known as Cyber Monday.

This basically gives retailers the advantage of having four days of sales. And extending your sales means gaining more customers and profit.

Trust us, if brands like Urban Decay integrated this tactic into their social media strategy, it might be worth giving it a shot for your Black Friday marketing plan as well.


  • Buy one, get-one 50% off

This is another frequently used Black Friday marketing strategy, as we could see from the previous example. And if done properly, it does wonders.

By using this marketing strategy for Black Friday, you can convince people to buy more than they planned initially, as people are already in a buying mode.

Believe it or not, integrating such tactics into your Black Friday marketing strategy can help you increase your sales tremendously.

  • Offer rewards for a minimum spend

It's no secret that people love free stuff. This Black Friday marketing strategy isn't new, but it works every single time.

The concept behind it is to give away free stuff with every purchase. This way, customers will be more inclined to buy your products, and maybe you'll even convince the indecisive ones to buy.

2. Black Friday marketing tips

  • Partner with influencers

One of the marketing strategies for Black Friday that does wonders are influencerโ€™s partnerships, priving to be very effective for all sorts of brands.

We recommend turning your attention to TikTok influencer marketing as the platforms offers such an incredible visibility potential.

Equally, if it has worked for you in the past, or you're thinking about starting with a rather safer approach, you can always turn your attention to the old-shcool way of leveraging influencer marketing - by collaborating with Instagram influencers. ย 

Regardless of what you choose, what's most important to remember when deciding to hop in the Black Friday influencer marketing train is to pick the ones that complement your brand.

  • Try direct social selling

Direct buying on social has become a practice that has gain much terrain in the last couple of years, as it facilitated the social media userโ€™s purchase journey.


Equally productive for brands, that now have the chance of putting their products right in front of their target audience, social selling is a trend that should not be overlooked by brands that are trying to increase their sales. Especially if the competition is already doing it.

  • Live stream your promotions

Social media live streams are a great way to engage your audience and create a sense of community.

You can use different platform's live streaming features to get to know your social followers and promote exclusive deals that are not available elsewhere.

  • Use TikTok

With TikTok being the hottest social media platform of the moment, brands that jump in earlier on the TikTok marketing train can get in front of new audiences and get huge visibility.

If youโ€™re thinking experimenting with the platform, here are a few Black Friday marketing tips that you should apply for this yearโ€™s campaign, as awell as for TikTok marketing in general:

  • be authentic;
  • leverage the latest trends'
  • use popular songs;
  • optimize your captions for SEO so that the platform could recommend your content based on interest searches.

If you need some inspiration for your TikTok content calendar creation, hereโ€™s how Pretty Little Nothing , one of the most successful brands on the platform approached TikTok marketing and succeeded in gaining more than two million followers there.

@prettylittlething Staff discount ๐Ÿ˜ฑ with code: PINK40 #pltpinkfriday โ™ฌ original sound - Mel and Phil

3. Examples of brands that are using social media for Black Friday marketing

After all is set and done, the real inspiration always comes from the biggest brands' social media campaigns.

So, how do some of the most popular brandโ€™s Black Friday social media strategy looks like? Let's find out!

  • Walmart

Walmart, the American multinational retail corporation famous for its discounts, put its creative hats on and for this yearsโ€™ Black Friday marketing strategy leveraged predominantly people's favorite type of content - the video one.

The brand's Black Friday marketing campaign for 2022 integrated a series of short-form and funny videos posted on TikTok and Instagram, the world's leading platforms in terms of engagement.

@walmart Shop NOW! ๐Ÿšจ New #BlackFridayDeals are ๐Ÿ”ฅLIVE.๐Ÿ”ฅ Donโ€™t miss these SAVINGS! ๐Ÿคฉ Tap the ๐Ÿ”— in our bio. #DealsForDays โ™ฌ original sound - Walmart

For its Black Friday social media posts, usually Walmart adopts a certain chromatic theme - creating very branded visuals, by incorporating the brandโ€™s colors and bold, attention-grabbing fonts.

  • Asos

With lively colors and a playful vibe which the brand has already accustomed us to so far, for its Black Friday marketing strategy Asos went all out with a doorbuster deal, offering a discount of 80% off.

Similar to Walmart, Asos understood the importance of integrating trends in its social media campaigns and adapting to the userโ€™s new navigational patterns and preferences. Which is why the brandโ€™s Black Friday social media posts for this year also consisted of mostly videos.

  • GAP

While some brands may make a heavy use of colors and sparkles to make the social media users stop scrolling and pay attention to their Black Fraiday social media posts and offers, GAPโ€™s strategy for this yearโ€™s Black Friday campaign went on quite the opposite direction.

Showcaing its Black Friday deals through a TikTok video, GAP adopted a very light salesy approach, focusing on also providing some value to its TikTok viewers by, offering some product recommendations tailored for the season.


Full carts, full hearts ๐Ÿ›’๐Ÿซถ

โ™ฌ original sound - gap

This kind of initiative, being personal and natural rather than focused on selling turned to be very successful for GAP, if we look at the videoโ€™s KPIs.

This is exactly the kind of marketing strategy a brand that wants to nail it on the platform should try out.

  • Benefit

And because I couldn't forget about my favorite cosmetics company which always impresses me when it comes to its social media presence, let's have a look at Benefit's Black Friday marketing campaign in 2022.

This is one of Benefit's Black Friday social media post.

As usual, Benefit looked pretty in pink and hosted several sales with cheerful promotional codes.

Their Instagram account was filled with luring promo codes for their most beloved products which got everyone ecstatic. Plus, they offered substantial discounts and free shipping during their Black Friday campaign.

Final thoughts

As the holiday season approaches, every online marketer wants to have a variety of options for promoting their brand.

While you probably won't implement all the marketing ideas for Black Friday mentioned in this article, hopefully, this guide will give you a glimpse into what social media approach you should choose in 2022.

Now, it's time to get started on these Black Friday marketing strategy!

Elena Cucu

Elena Cucu

Content Writer @ Socialinsider

Mixing the words with the data is how a digital marketer should play the game of brands. And thatโ€™s me, a driven-born digital storyteller!

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