13 Influencer Analytics Tools to Drive Campaign Success and Maximize Impact

Having a 360 understanding of your marketing campaign's performance is essential. Influencer analytics tools help brands measure engagement, analyze audience demographics, and optimize their strategies when working with influencers. These tools provide data-driven insights to maximize the ROI of influencer collaborations.

Choosing the right influencer analytics tools can feel overwhelming with so many options available. In this article, we’ll compare the top tools, showcasing their features and benefits. By selecting the right one, you can ensure your influencers marketing efforts deliver impactful results.

How to choose the right influencer analytics tool?

Choosing the right influencer analytics tool is key to unlocking the full potential of your influencer marketing campaigns. The right tool can help you track performance, analyze audience insights, and measure ROI effectively, ensuring your efforts align with your goals and deliver measurable results.

Define your needs

• Set clear goals: Determine what you want to achieve, such as discovering new influencers, tracking campaign performance, or measuring ROI with the help of influencer tracking tools.

• Establish your scope: Decide if your focus is on global influencers, niche influencers, or niche creators who align with your brand’s audience.

• Identify key metrics: Prioritize the data points you need, whether it’s follower growth, engagement rates, or audience demographics. Leverage influencer measurement tools to access these metrics and ensure data-driven decisions.

• Choose platform focus: Select tools that analyze the platforms most relevant to your campaigns, like Instagram, YouTube, TikTok, or LinkedIn.

Key features to look for

• Influencer discovery & search: Use advanced search filters (location, niche, follower count, engagement rate), access verified influencer data, and identify fake followers and bot activity to ensure reliable influencer selection.

• Influencer audience analytics: Analyze audience demographics (age, location, interests, language), verify audience authenticity to distinguish real vs. fake followers, and conduct overlap analysis to avoid targeting the same audiences repeatedly.

• Campaign performance tracking: Monitor real-time performance metrics (likes, comments, shares, clicks), track conversions to measure how influencer posts drive sales or leads, and generate detailed ROI reports to assess campaign spending vs. outcomes.

• Engagement & authenticity analysis: Compare influencer engagement rates with industry standards, use authenticity scores to identify high-value creators, and perform sentiment analysis to understand audience reactions.

• Platform integration & automation: Ensure integration with platforms like Instagram, YouTube, and TikTok, utilize API or CRM integration for managing influencer relationships, and automate outreach, contracts, and influencers payments.

• Reporting & insights: Create customizable dashboards for easy reporting and leverage influencer analytics reporting to export detailed performance reports, ensuring stakeholders have access to comprehensive campaign insights and data-driven results.

Consider usability

• User-friendly interface: Opt for intuitive and easy-to-navigate tools, saving time and effort for your team.

• Scalability: Choose platforms that can adapt and grow alongside your expanding influencer marketing needs.

• Support & training: Prioritize tools that provide comprehensive onboarding, training resources, and reliable customer support to ensure smooth implementation and use.

Compare pricing

• Understand pricing models: Explore whether the tool charges a flat rate, follows a subscription-based model, or uses pay-per-campaign, user, or feature options.

• Take advantage of free trials and demos: Test the tool’s features and usability before committing to ensure it meets your needs and budget.

Test and review tools

• Run test campaigns: Use free trials to simulate real campaigns and evaluate the tool’s performance. With an influencer evaluation tool, you can assess the suitability of influencers for your campaigns by analyzing their audience demographics, engagement rates, and overall impact.

• Verify data accuracy and timeliness: Ensure the social media analytics provided are reliable and up-to-date.

• Assess reports and dashboards: Confirm that the reporting features and dashboards align with your specific requirements and are easy to interpret.

Top 13 influencer analytics tools to measure campaigns performance

When it comes to optimizing campaigns with influencers, choosing the right tool is essential.

Below, we explore 13 top influencer analytics tools, analyzing their capabilities in audience analysis, campaign tracking, and engagement analysis.

Each tool is assessed based on its unique strengths, main capabilities, and pricing for easy comparison.

#1. Socialinsider - best for campaign tracking performance and engagement analysis

Socialinsider is a comprehensive influencer analytics tool designed to help brands track campaign data, analyze engagement rates, and get performance benchmarks.

Its robust features provide valuable insights to optimize influencer collaborations and maximize ROI.

Main capabilities

• Engagement rate analysis: Compare influencer engagement rates against industry standards by adding influencers to the dashboard. Track their historical post data to assess performance over time, and incorporate insights from a social media audit to enhance the evaluation of overall social media effectiveness and influencer impact.

• Real-time performance metrics: Monitor key campaign metrics such as likes, comments, shares, impressions, and engagement rates for detailed insights.

• Streamlined reporting: Generate comprehensive campaign reports that combine influencer performance with benchmarks for actionable insights.

• Influencers benchmarks: Access benchmarks to evaluate influencers' performance within your industry, ensuring collaborations align with your expectations.

• Competitor campaign analysis: Gain insights into competitor campaigns by analyzing their influencer collaborations. Identify successful strategies and measure impact.

• Content pillar tracking: Tag posts manually and organize them into custom content pillars for social media. Track metrics for each pillar, such as the number of posts, total engagement, impressions, and engagement rate per post.

Example: I analyzed partnerships like Pretty Little Marketing x Semrush on Instagram by searching through posts based on keywords, brand names, and collaborations.

Here's how you can do it too:

1. Add your influencer's profile to Socialinsider
2. Tag posts and create a manual content pillar with that partnership

3.  Select Content Pillars from the sidebar and get the influencer campaigns metrics: posts, engagement, impressions, engagement rate per post

Socialinsider’s unique combination of detailed analytics, competitor insights, and content pillar tracking makes it an essential tool for brands aiming to optimize their influencer marketing strategies.

Strongest feature

Socialinsider excels in social media influencer tracking campaigns through its detailed content pillar analysis.

Marketers can tag posts, group them into custom content pillars, and monitor metrics like engagement rates and impressions. This feature highlights which content resonates most and drives results, offering valuable insights for refining strategies.

What makes this feature unique is its ability to uncover performance patterns and optimize campaigns with precision. Paired with real-time metrics and industry benchmarks, it empowers marketers to maximize ROI and stay competitive in the ever-evolving influencer marketing space.

Pricing

Socialinsider offers its services starting at $99 per month, covering up to 20 social media profiles. This pricing makes it accessible for businesses looking for robust influencer analytics and campaign tracking tools.

Supported platforms

Socialinsider supports a wide range of platforms, including Facebook, Instagram, TikTok, YouTube, and X (formerly Twitter). This ensures comprehensive analytics across the most popular social media networks.

#2. Later - best for streamlining your end-to-end influencer program

Later is an all-in-one platform designed to simplify every stage of your influencer marketing efforts.

From discovering influencers to managing campaigns and tracking influencer marketing campaigns, it provides marketers with the tools needed to execute seamless, data-driven strategies.

Main capabilities

• Influencer discovery: Use search tools to find influencers that align with your brand’s niche and audience.

• Campaign management: Organize influencer collaborations by managing tasks, deadlines, and deliverables in one place.

• Performance tracking: Monitor campaign metrics such as engagement rates, reach, and clicks to measure the success of your influencers marketing efforts.

Strongest feature

Later’s standout feature for influencer analysis is its Linkin.bio integration, which provides detailed insights into how influencer posts drive website traffic and conversions.

By turning social media content into trackable links, brands can precisely measure clicks, engagement, and campaign ROI, making it an invaluable tool for optimizing influencer partnerships.

Pricing

Later offers tailored pricing based on your needs, with three main options available upon request: the Platform Only plan includes unlimited users, campaigns, and creator partnerships with built-in automation and performance tracking;

The Platform + Services plan adds expert guidance and creative social media strategy to streamline and optimize campaigns; and the Services plan provides complete creative, strategic, and executional support for turnkey campaign management.

To find the best fit for your business, Later recommends scheduling a demo or consultation.

Supported platforms

Later.com supports a wide range of social media platforms, including Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (formerly Twitter), YouTube, and Threads, ensuring comprehensive coverage for influencer marketing campaigns.

#3. Social Blade - best for influencer statistics on major platforms

Social Blade is a powerful analytics tool that specializes in tracking influencer content across popular platforms like YouTube, Instagram, TikTok, and more.

Known for its in-depth insights into follower growth, engagement metrics, and channel performance, it’s an essential resource for brands seeking to evaluate influencer impact and identify emerging trends.

Main capabilities

• Cross-platform analytics: Provides detailed statistics for creators and brands on YouTube, Twitch, Instagram, Twitter, Facebook, TikTok, and Dailymotion.

• User growth tracking: Monitors follower growth and trends over time, offering insights into audience expansion and engagement.

• Global database access: Leverages a vast public database of influencers, allowing users to analyze influencers and creators across multiple platforms.

• Rank and performance analysis: Tracks video and channel rankings to identify top-performing content and emerging trends.

• Influencer discovery: Helps businesses find relevant influencers using a query builder for laser-targeted searches.

Social Blade’s extensive influencer database and analytics capabilities make it an indispensable tool for influencer performance tracking and discovering new collaboration opportunities.

Strongest feature

Social Blade’s strongest feature is its ability to provide comprehensive analytics across multiple platforms, including YouTube, Twitch, Instagram, Twitter, TikTok, and more. Its vast public database of influencers, enables users to track follower growth, engagement trends, and channel performance in real-time.

Pricing

Social Blade offers a variety of subscription plans to cater to different user needs. The Pro Basic plan starts at $3.99/month, providing enhanced data access and insights. The Pro Plus plan, priced at $9.99/month, includes advanced metrics and detailed statistics.

For businesses and power users, the Pro Elite plan at $39.99/month delivers comprehensive analytics and additional features.

Social Blade also provides a free tier with limited functionality, making it accessible to users at all levels.

Supported platforms

Social Blade supports analytics for a wide range of platforms, including YouTube, Twitch, Instagram, Twitter (X), TikTok, Facebook, and Dailymotion. This multi-platform compatibility ensures comprehensive coverage for tracking influencer performance and audience engagement.

#4. HypeAuditor - best for audience authenticity and fraud detection

HypeAuditor is a leading influencer analytics tool designed to ensure transparency and authenticity in influencer marketing.

Advanced fraud detection and in-depth influencer audience analysis helps marketers identify genuine influencers and evaluate campaign potential with confidence.

Perfect for brands prioritizing trust and ROI, HypeAuditor is a key ally in combating fake followers and engagement fraud.

Main capabilities

• Influencer discovery: Access a database of over 205.4M influencers across Instagram, TikTok, Twitch, X (Twitter), and YouTube. Use advanced filters to identify high-quality influencers profiles that align with your brand’s goals.

• Influencer analytics platform: Analyze influencers with 35+ in-depth metrics, including audience demographics, authenticity, reach, engagement, and overall audience quality, to ensure data-driven decisions.

• Fraud detection: Leverage industry-leading AI tools to identify fake followers and fraudulent engagement, ensuring campaigns are built on genuine and trustworthy audiences.

• Campaign management: Track and monitor campaigns at every stage, from influencer list creation to generating comprehensive reports. Assess audience sentiment and adjust strategies in real time for optimal results.

• Market analysis: Evaluate the influencer social media marketing performance of competitors with tools to compare brands, analyze trends, and identify top players in specific niches and regions.

• Analytical reports: Generate detailed reports on influencers’ performance across major social media platforms to support campaign planning and post-campaign evaluation.

HypeAuditor's robust capabilities make it an essential tool for ensuring transparency and maximizing ROI in influencer marketing campaigns.

Strongest feature

HypeAuditor’s standout feature is its ability to provide detailed audience demographics and performance insights.

With metrics such as age, gender, location, language, and overall audience quality, marketers can gain a clear understanding of an influencer’s social media reach and relevance to their target audience.

This in-depth analysis, paired with performance insights like engagement rates and authenticity scores, ensures that campaigns are data-driven and impactful, helping brands select the most suitable influencers and achieve measurable results.

Pricing

HypeAuditor’s plans start at $299/month for basic influencer discovery and analytics. The Essential plan at $499/month adds advanced tools for campaign tracking, while the Pro plan at $999/month includes comprehensive analytics and fraud detection. Custom enterprise solutions and free trials are also available.

Supported platforms

HypeAuditor supports analytics and influencer insights for Instagram, TikTok, Twitch, X (formerly Twitter), and YouTube, ensuring comprehensive coverage for influencer marketing campaigns across major social media platforms.

#5. Keyhole - best for hashtag campaign tracking

Keyhole is a powerful analytics tool designed to help marketers monitor and analyze hashtag performance across social media platforms.

Known for its real-time tracking and in-depth insights, it allows brands to measure campaign reach, engagement, and audience sentiment with ease. Keyhole is the go-to solution for optimizing hashtag strategies and maximizing campaign impact.

Main capabilities

• Hashtag tracking: Monitor hashtag performance across social media platforms to measure reach, engagement, and overall campaign success in real time.

• Influencer content tracking: With this influencer analysis tool, analyze detailed profiles of influencers, including their audience demographics, engagement metrics, and sentiment analysis, to ensure authenticity and relevance. This tool ensures marketers can effectively identify and collaborate with the most impactful influencers, maximizing campaign success.

• Campaign monitoring: Aggregate and track campaign data in one centralized dashboard, eliminating the need for manual data collection from individual influencers.

• Automated reporting: Generate comprehensive and visually appealing campaign reports that can be shared with teams or clients to prove influencers marketing ROI and performance impact.

• Social listening: Track online conversations, mentions, and keywords related to your brand, competitors and their social media campaigns to uncover trends and inform your strategy.

• Market research: Gain insights into industry trends, competitor performance, and key audience conversations to stay ahead in your niche.

Keyhole’s robust capabilities make it a powerful tool for hashtag campaign optimization and influencer data tracking.

Strongest feature

Keyhole’s standout feature is its real-time hashtag tracking, which provides marketers with instant insights into campaign performance.

This capability allows brands to monitor reach, engagement, and audience sentiment tied to specific hashtags, enabling quick adjustments to optimize impact.

Pricing

Keyhole’s campaign-based pricing starts at $100 per campaign, with costs based on mentions, tracked accounts, and social profiles. Campaigns run for up to six months, offering flexibility without long-term commitments. Additional data can be purchased as needed, ensuring cost-effective scalability. Subscription plans are available for ongoing access and advanced features.

Supported platforms

Keyhole supports analytics and tracking for major social media platforms, including Instagram, Facebook, TikTok, Twitter (X), and YouTube ensuring comprehensive campaign monitoring across diverse channels.

#6. Upfluence - all in on influencer management

Upfluence is a comprehensive platform designed to streamline every aspect of influencer marketing.

From discovering the right influencers to managing campaigns and analyzing performance, it provides all the tools brands need to execute successful, data-driven strategies.

Ideal for businesses seeking efficiency and scalability, Upfluence is the ultimate solution for end-to-end influencer management.

Main capabilities

• Detailed performance tracking: Gain insights into campaign performance with individual tracking links for influencers, providing a clear overview of total clicks, views, and click-through rates.

• Engagement analysis: Measure influencer engagement rates to identify high-performing creators and optimize collaboration strategies.

• Sales and ROI tracking: Track individual sales generated by affiliates and calculate precise influencers marketing ROI to assess the effectiveness of campaigns.

Upfluence’s comprehensive analytics focus on connecting influencer performance directly to eCommerce outcomes, allowing brands to track sales, manage discount codes, and assess ROI seamlessly.

Strongest feature

Upfluence excels with its seamless integration with platforms like Shopify, WooCommerce, and Amazon, enabling brands to track sales, generate promo codes, and measure ROI directly. This feature bridges influencer marketing and e-commerce performance, driving tangible results with ease.

Pricing

Upfluence offers customized pricing plans tailored to your business needs, ensuring you only pay for the features and tools you use.

All plans include essential features like influencer discovery, relationship management, and campaign analytics, with options to add modules such as affiliate management, payment integrations, and customer recruitment tools.

For a precise quote, businesses can request a consultation to design a plan that maximizes ROI and supports scalability.

Supported platforms

Upfluence supports a wide range of social media platforms, including Instagram, Pinterest, TikTok, Twitch, X (formerly Twitter), and YouTube, making it a versatile tool for influencer marketing across various channels.

#7. Modash - best for finding and tracking creators campaigns

Modash is a powerful platform designed to simplify the process of discovering, managing, and tracking creator campaigns.

With advanced search filters, influencer analysis capabilities, and robust analytics, it helps brands identify the right creators and monitor campaign performance effortlessly.

Perfect for scaling influencer strategies, Modash ensures precise tracking and impactful results.

Main capabilities

• Comprehensive influencer search: Access a database of over 250 million influencers on Instagram, TikTok, and YouTube. Use advanced filters to find creators based on influencers demographics & interests, engagement rates, fake follower rates, and performance metrics.

• Influencer audience analysis: Evaluate influencer audiences with detailed demographic data, including location, age, gender, and language, ensuring campaigns target the right audience.

• Campaign content collection: Automatically collect and track all influencer-generated content without requiring account authentication, saving time and effort.

• Performance tracking: Generate trackable links to monitor clicks and engagement across campaigns, with insights into audience geography, devices, and referrer sources.

• E-commerce integration: Integrate with Shopify to manage discount codes and track revenue performance, bridging campaigns with influencers with direct sales results.

• Effortless workflow management: Run campaigns from discovery to tracking in one platform, simplifying workflows and ensuring efficiency without a steep learning curve.

Modash excels in finding authentic creators, analyzing audiences, and tracking campaigns, making it essential for data-driven influencer marketing.

Strongest feature

Modash excels with its advanced influencer search, offering access to 250 million creators across Instagram, TikTok, and YouTube. Powerful filters ensure precise targeting by demographics, engagement, and audience authenticity, making influencer discovery seamless and effective.

Pricing

Modash offers flexible plans starting at $299/month for the Essentials plan, covering up to 100 influencers, with advanced options like the Performance plan at $599/month or custom Enterprise pricing for larger campaigns.

All plans include influencer discovery, content tracking, and analytics, with additional services like API access and payment management available. A 14-day free trial is offered for all plans.

Supported platforms

Modash supports influencer discovery and analytics for Instagram, TikTok, and YouTube, ensuring robust campaign management across these major social media platforms.

#8. Traackr - best for influencer audience analysis and spend tracking

Traackr is a versatile influencer marketing platform that excels in providing deep audience insights and precise spend tracking for campaigns. It helps brands identify the right influencers, analyze audience demographics, and optimize budget allocation for maximum impact.

Main capabilities

• Influencer discovery: Access one of the largest global influencer datasets to identify creators that align with your brand's goals. Use advanced filters to evaluate influencers based on audience demographics, engagement rates, and brand fit.

• Campaign management: Streamline the entire influencer marketing process with tools to manage relationships, coordinate with agencies, and align investments. Features include campaign dashboards, influencer collaboration tools, and budget tracking.

• Reporting and analytics: Gain visibility into campaign performance with detailed insights on ROI, audience engagement, and competitive benchmarks.

Traackr empowers brands with deep audience insights and spend tracking, ensuring data-driven, impactful influencer marketing initiatives.

Strongest feature

Traackr’s standout feature is its spend and ROI tracking, enabling brands to align influencer investments with measurable outcomes.

With detailed insights into campaign budgets, audience engagement, and performance metrics, marketers can optimize spend allocation and demonstrate the tangible impact of their influencers marketing efforts.

Pricing

Traackr’s plans start at $20,000/year for small teams, offering core tools for discovery, management, and reporting. The Standard plan adds advanced analytics from $32,500/year, while the Plus plan starts at $55,000/year for larger teams with dedicated support. Custom enterprise pricing is available for complex needs.

Supported platforms

Traackr supports major platforms including Instagram, TikTok, YouTube, Facebook, and Twitter/X for influencer discovery, campaign management, and performance tracking.

#9. GRIN - best for eCommerce influencer marketing

GRIN is a powerful platform designed to help eCommerce brands streamline and scale their influencers marketing efforts.

With its influencer analytics software, GRIN enables brands to manage influencer relationships, track performance metrics, and gain valuable insights. The platform integrates seamlessly with eCommerce systems, empowering brands to build authentic partnerships and drive measurable ROI.

Main capabilities

• Discover and recruit influencers: Leverage GRIN’s Creator Discovery Suite to find and recruit the perfect brand ambassadors using advanced search filters and audience insights.

• Streamlined campaign management: Automate workflows like content approvals, product shipments, and discount code management while consolidating all campaign activities in one intuitive platform.

• Real-time ROI tracking: Access precise metrics, including click-through rates, engagement, and sales, to measure campaign success and optimize strategies effectively.

• Creator relationship management: Enhance creator satisfaction with personalized communications, automated influencers payments, and seamless product gifting, fostering long-term partnerships.

• Seamless integrations: Integrate GRIN with platforms like Shopify, BigCommerce, Gmail, and Slack to centralize operations and enhance efficiency across all campaign activities.

GRIN’s efficient integration of influencer discovery, campaign management, and ROI tracking makes it a comprehensive solution for building impactful, data-driven influencer marketing strategies.

Strongest feature

GRIN's Creator Discovery Suite stands out as its strongest feature, offering advanced tools to identify and recruit influencers whose audiences align with your brand. With detailed audience insights and seamless integration into campaign management, this feature ensures brands can build impactful, data-driven partnerships.

Pricing

GRIN offers custom pricing tailored to the needs of businesses scaling their creator programs. With flexible plans, all subscriptions include essential features like creator discovery, relationship management, content tracking, and influencers marketing ROI reporting.

GRIN's integrations with platforms like Shopify and PayPal streamline campaign workflows, ensuring brands get maximum value for their investment. To explore specific pricing options, businesses can request a demo.

Supported platforms

GRIN supports Instagram, TikTok, YouTube, Pinterest, and Facebook, enabling seamless management of influencer marketing campaigns across the most popular social media channels.

Additionally, it integrates with eCommerce platforms like Shopify, Magento, WooCommerce, and BigCommerce to streamline creator collaboration and campaign tracking.

#10. Buzzsumo - best for content and influencer discovery

Buzzsumo is a powerful tool for content and influencer discovery, helping marketers analyze content performance, and connect with the most impactful influencers.

Whether you're crafting campaigns or sourcing collaborators, Buzzsumo ensures data-driven decisions that elevate your marketing strategies.

Main capabilities

• Influencer discovery and monitoring: Identify influencers and track their performance to optimize partnerships. Leverage detailed insights to build impactful collaborations for your campaigns.

• Media database and journalist outreach: Access a database of 700K journalists, with 330K profiles updated monthly. Use social engagement data to identify impactful journalists and pitch more effectively with the AI-powered pitching tool.

• PR monitoring: Track media coverage and generate reports to measure the impact of your PR efforts.

BuzzSumo’s powerful data integration and workflow tools make it an essential resource for discovering content trends and optimizing influencer strategies.

Strongest feature

BuzzSumo’s strongest feature for influencer analytics is its Media Database with Social Reaction Data, offering real-time metrics on influencer engagement and audience interactions. This enables brands to identify impactful collaborators and craft data-driven outreach strategies for maximum campaign success.

Pricing

BuzzSumo's pricing caters to various needs, starting at $159/month (billed annually) for solo marketers with tools like Content Analyzer and Trending Feeds.

Advanced plans, such as PR & Comms ($239/month) and Suite ($399/month), offer enhanced features for teams, while the Enterprise plan ($999/month) provides comprehensive access for large organizations.

Discounts for non-profits and educational institutions are also available.

Supported platforms

BuzzSumo supports major platforms and data sources, including Facebook, Twitter, YouTube, and Pinterest along with websites and blogs.

#11. Aspire - best for influencer campaign tracking

Aspire is the go-to platform for brands seeking to streamline and optimize influencer campaign tracking.

With robust tools for monitoring performance, managing collaborations, and gathering actionable insights, Aspire stands among the top rated influencer analytics tools, ensuring every campaign achieves measurable success while fostering meaningful creator relationships.

Main capabilities

• Influencer marketing ROI tracking: Accurately measure the impact of influencer campaigns, ensuring transparent ROI insights.

• Efficient influencer discovery: Simplify finding and recruiting creators and affiliates with inbound and outbound discovery tools.

• Campaign automation: Streamline workflows for product seeding, sponsored posts, and contracts, reducing manual effort across campaign strategies.

• Content creation and ad optimization: Scale user-generated content for high-performing ads, achieving better CPM and lower CPC.

• Comprehensive campaign management: Manage every aspect of your campaigns with influencers - from communication to performance analytics - on one intuitive platform.

Aspire combines efficient creator discovery, campaign automation, and ROI tracking into a single platform, enabling brands to streamline workflows and drive measurable influencer marketing success.

Strongest feature

Aspire's strongest feature is its attributable ROI function, which allows brands to precisely measure the impact of influencer marketing campaigns, linking outcomes like affiliate-driven sales, brand lift, and engagement directly to campaign efforts, ensuring data-driven decisions and transparent performance insights.

Pricing

Aspire’s pricing is tailored to support brands at various growth stages. The Essentials plan suits emerging brands with up to 100 collaborators, core integrations, and limited branded content access.

The Pro plan scales up for larger programs, offering 500 collaborators, unlimited branded content, and enhanced support.

For enterprises, the Enterprise plan supports 1,000 collaborators, multi-team collaboration, and full feature access. For detailed pricing, brands can contact Aspire's sales team.

Supported platforms

Aspire supports top social media platforms, including Instagram, TikTok, YouTube, Pinterest, and Facebook, through direct partnerships and first-party data, enabling accurate campaign reporting and seamless influencer collaboration.

#12. Promoty - best for organizing and monitoring influencer content

Promoty is the go-to platform for organizing and monitoring influencer content with ease.

Designed for brands and agencies, it streamlines collaboration, tracks performance metrics, and ensures your influencer campaigns deliver results.

From managing content to tracking ROI, Promoty makes influencer marketing simple and effective.

Main capabilities

• Discover influencers: Access an influencer database of over 250 million content creators worldwide, filtered by social media metrics, audience demographics, interests, and more.

• Organize influencers: Manage influencers in a CRM system by adding notes, labels, tasks, contracts, and using an integrated chat for seamless communication.

• Monitor branded content: Track influencer performance and content to ensure alignment with brand goals and messaging.

• Analyze profiles: View detailed influencer analytics, including audience data, credibility scores, and influencer metrics tracking, with the option to export reports.

• Build relationships: Strengthen connections with influencers using Promoty's relationship management tools to create long-term partnerships and brand ambassadors.

Promoty combines influencer discovery, performance tracking, and relationship management into one platform, empowering brands to build long-term partnerships and drive impactful campaigns.

Strongest feature

Promoty's strongest feature is its comprehensive influencer relationship management tool, which allows brands to not only discover influencers but also organize and nurture relationships through CRM capabilities, detailed analytics, seamless communication, and branded content monitoring. This makes it a one-stop solution for effective and long-term influencer collaborations.

Pricing

Promoty offers plans starting at $87.08/month for managing up to 100 influencers. Higher-tier plans include advanced features like API access, email integration, and the ability to manage up to 1,000 profiles, tailored for larger campaigns. Custom and pay-as-you-go options are also available.

Supported platforms

Promoty supports influencer discovery and management across major social media platforms, including Instagram, TikTok, and YouTube. These integrations enable detailed analytics, social media insights, and content tracking for campaigns.

#13. Influencity - best for managing influencer relationships

Influencity is a comprehensive platform designed to streamline and enhance influencer relationship management.

From discovering the perfect creators to tracking performance and building long-term collaborations, Influencity offers tools that simplify workflows and maximize campaign success. Ideal for brands aiming to foster meaningful and effective influencer partnerships.

Main capabilities

• Discover follower growth trends: Track influencer audience expansion over time to identify high-impact creators and campaign opportunities.

• Explore brand interactions: Analyze influencers’ past collaborations and align them with your brand’s values for better partnerships.

• Gain comprehensive audience insights: Access detailed audience demographics and preferences to tailor campaigns effectively and maximize social media engagement.

Influencity provides in-depth audience insights, growth tracking, and brand alignment tools, enabling brands to identify impactful creators and optimize influencer collaborations.

Strongest feature

Influencity excels in delivering detailed influencer audience analytics, allowing brands to understand influencer demographics, preferences, and authenticity. This ensures that campaigns target the right audience, maximizing engagement and ROI.

Pricing

Influencity's pricing starts at $158/month (billed annually) for the Basic plan, offering essential tools for influencer discovery and management.

The Professional plan, at $318/month, adds campaign management and Shopify integration, while the Business plan, at $798/month, includes advanced features like social listening and unlimited users. Enterprise plans are fully customizable, catering to large-scale needs with tailored solutions. Annual billing saves 20%.

Supported platforms

Influencity supports a wide range of platforms for influencer discovery, campaign management, and analytics, including Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and Twitter/X. It also integrates with Shopify, Facebook Ads, Google Ads, and TikTok Ads to streamline workflows and enhance campaign efficiency.

Final thoughts

A 360-degree view of campaign performance is vital for effective influencer marketing.

Tools like Socialinsider provide data-driven insights, engagement analysis, and competitive benchmarks to optimize strategies and maximize ROI. These platforms are essential for tracking and refining influencer campaigns with measurable results.

Choosing the right influencer analytics tool can streamline workflows and enhance campaign outcomes.

Socialinsider’s features help brands track performance, refine strategies, and achieve impactful results. With the right tool, you can ensure your influencers marketing efforts deliver long-term success.

FAQs on influencer analytics tools

What does influencer marketing analytics consist of?

Influencer marketing analytics refers to the process of collecting, analyzing, and interpreting data from influencer campaigns to measure their effectiveness.

It provides insights into key metrics like engagement rates, audience demographics, reach, and ROI, helping brands understand the impact of their collaborations. By leveraging these insights, businesses can identify high-performing influencers, optimize strategies, and ensure campaigns align with their goals.

This data-driven approach empowers marketers to make informed decisions, refine their targeting, and maximize the value of their influencer partnerships.

With the right social media analytics tools, brands can track real-time performance, assess campaign outcomes, and continuously improve their influencer marketing efforts.

How to check influencer analytics?

To check social media influencer analytics, start by using specialized tools that provide detailed insights into influencer performance. These tools allow you to analyze key metrics like engagement rates, follower growth, audience demographics, and content reach.

Look for data on the influencer's audience authenticity, interests, and geographic distribution to ensure alignment with your target market. Many platforms also offer historical data to track trends over time.

Additionally, review specific campaign metrics, such as clicks, shares, and conversions, to measure the direct impact of influencer collaborations. Some tools provide comprehensive reports, making it easier to assess ROI and compare influencer performance.

By leveraging these insights, you can make informed decisions about your influencer partnerships and optimize future campaigns for maximum impact.