TikTok Metrics You Should Be Tracking in 2025

After entering the TikTok world, you also need to join the TikTok analytics side. I'm not sure if it has cookies, but it provides you with TikTok metrics. And don't worry. For a busy marketer's life, there are plenty of TikTok analytics tools available to ease your job.

TikTok's marketing advantages are undeniable, especially if you want to present your brand in front of younger communities and experiment with fresh and creative ideas.

To measure your success, you need to check TikTok metrics for that. But which are the most important ones?

In this article, I've created a list with top TikTok metrics you should be tracking when creating your TikTok marketing strategy.

TikTok metrics you can access from the native analytics app

Like any other social media platform, you can access TikTok's built-in native analytics with a business account.

The native analytics dashboard provides essential TikTok metrics for the following categories: Overview, Content, Followers, and LIVE. These metrics are crucial for effective social media analysis to ensure your content is performing well and aligns with your marketing goals.

Let’s take them one at a time.

TikTok Key metrics

In TikTok's native analytics app you can first check key metrics. If you want to choose a different timeframe than the ones suggested, you can click Custom and you can see as fas as two months of data.

Under Key metrics, you can check TikTok metrics like:

• Video views - where you get a detailed chart
• Profile views
• Likes
• Comments
• Shares
• Unique viewers

TikTok Content metrics

The second tab available in the platform's native analytics offers more profound insights into your video content performance.

Here are the TikTok metrics that you can access in the Content tab:

• Video posts - this is where you can see your posts from the last seven days, from newest to oldest.
• Trending videos - this is where you can see your top nine videos with the fastest growth in view numbers from the last seven days.

TikTok Follower metrics

This analytics tab shows KPIs about your followers, including insights about their gender or location. All these TikTok metrics are crucial because you can adjust your content according to their preferences by accessing them.

Here are the TikTok metrics that you can see in the Follower tab:

Other important TikTok metrics to consider

While the native app offers a variety of TikTok metrics to evaluate your performance, there are many other essential metrics that can provide you with a detailed overview.

If you want to get detailed and comprehensive metrics for your account, you can use different TikTok analytics tools, such as Socialinsider. It will provide you with more specific and in-depth data regarding your TikTok performance.

With a single social media dashboard, you can measure your TikTok performance and run a social media competitive analysis.

Let's take a look!

Engagement rate

Probably one of the most popular social media metrics among social media strategists, the engagement rate is a TikTok metric that is crucial to measure if you want to assess how users interact with your content.

TikTok engagement is the sum of video views, profile views, likes, comments, and shares.

TikTok's engagement rate is calculated as the sum of video views, profile views, likes, comments, saves and shares divided by the number of views and then multiplied by 100.

In Socialinsider, besides average engagement, average engagement rate per post, and average engagement per profile, you can also see your engagement evolution over the selected date range.

Plus, our latest TikTok benchmarks study has demonstrated that TikTok is the most engaging social media platform of the moment, having an average engagement rate by views of 3.85%, so this is another reason to start your journey with this platform and keep an eye on engagement metrics.

Follower growth

This TikTok metric is pretty self-explanatory, but it's still one of the most important to track if your goal is to grow brand awareness.

Follower growth is a TikTok metric that assesses the net change in the number of followers in the selected date range.

While you can see your growth rate in the TikTok analytics followers' tab, with Socialinsider, you'll have access to more insights and customizable time history.

For example, you'll be provided with a chart to visually observe how your followers grew or reduced over time, beyond the followers' growth percent.

Top TikTok posts

If you want your TikTok marketing efforts to be worth it, you must know your best-performing posts.

By identifying your top TikTok posts, you'll know which type of social media content resonates with your audience, making it easier to create successful content in the future.

TikTok provides fundamental analytics insights regarding your top-performing content, but only over the past seven days.

In Socialinsider, you can see your top three TikTok posts and individual post metrics, such as engagement rate, likes, comments, shares, and plays.

Best-performing content pillars

Content pillars—strategic themes or content buckets—serve as the foundation of a TikTok strategy, offering coherence, relevance, and efficiency in content planning

By organizing content around pillars like educational tutorials, user stories, product showcases, or trend-driven content, brands maintain a unified narrative that resonates with their TikTok audience.

Besides offering insights on industry-specific content pillars that are AI-based, Socialinsider also enables tagging for manual content pillars creation, tracking how different themes or cmapaigns perform in terms of engagement and reach—delivering clarity on what resonates most with audiences.

Organic value

Organic content is a long-term strategy that, if execute well, can be a goldmine for brands, because it fosters authentic engagement—likes, comments, shares, and saves—that strengthens brand-consumer relationships.

While traditional metrics like reach, engagement, or followers gained show how well your TikTok posts perform, they don’t tell you the business value of those results. This is where Socialinsider’s Organic Value feature comes in.

Why organic value matters

Proves ROI of Content: Organic Value translates abstract engagement into a tangible dollar figure, making it easier to justify your TikTok strategy to stakeholders.

Guides Budget Allocation: If your organic content consistently delivers high Organic Value, you can make smarter decisions about when (or if) to invest in paid promotion.

Best time to post on TikTok

When is the best time to post on TikTok?

If you want to make your presence remarkable on TikTok, you need to ask yourself when is the best time to post on TikTok to increase your chances of reaching as many users as possible interested in your content.

However, while this is a good insight, it may be too general. One brand's best time to post on TikTok may be another brand's worst time. Check yours by using a specialized TikTok analytics tool.

Final thoughts

There you have it! The most meaningful TikTok metrics to track, what they mean, and where to find them.

Now that you know how to access TikTok analytics and what to do with the insights, you're on your way to creating the best TikTok content strategies!

Don't forget to compare your metrics with social media benchmarks to ensure your performance aligns with broader industry trends.

Frequently Asked Questions

1.What is a KPI on TikTok?

In the Key Metrics tab in TikTok's native app you can see top KPIs like video views, profile views, likes, comments and shares. These KPIs are essential social media analytics that help you evaluate the performance of your TikTok content.

2. How do I track TikTok trends?

Following TikTok trends is easier if you use popular hashtags which are strongly related to your main interests and topics. Also, you should consider periodically searching for the hashtags #newtrendalert and #trendalert to find more TikTok trends.

3. How do I see demographics on TikTok?

To check TikTok demographics, you have go to the Followers tab in the native analytics app and get data about your audience. There you can see insights about their location, gender and interests.