TikTok Trends That Can Help Increase Your Brand’s Visibility

In the highly captivating world of TikTok, things move fast. Being the birthplace of viral content nowadays, TikTok is the place to check when you want to discover ideas on how to get in front of your target audience.

As a marketer, you can easily get overwhelmed by the great amount of TikTok trends that are born all of a sudden, we know. So, to simplify your research process, we've curated a list of the hottest TikTok trends that you can integrate into your strategy to boost your brand awareness. Let's dive in!

Viral TikTok trends to try

Businesses leveraging TikTok marketing could spice up their strategy with the following trends to capitalize on the hype around a trend, increase brand visibility, and diversify the content you create for social media in terms of themes and concepts.

TikTok trends in January 2026

Just Not Today

This TikTok trend highlights a mood-driven caption/voiceover format where the creator acknowledges a goal or responsibility—then casually opts out: “I should do it… just not today.” It’s usually paired with cozy visuals, comfort behavior, or low-energy honesty (staying in bed, slow morning, comfort food, avoiding admin tasks).

My tip? Use it to normalize real-life behavior. Wellness brands can position rest as healthy (“gym… just not today—stretching counts”). Food brands can lean into comfort. SaaS and productivity brands can flip it into “manual work… just not today” and show the shortcut (automation, templates, one-click actions).

#CleanTok Reset Aesthetic

A TikTok trend centered around a cleaning/reset format where the whole video is built around restoring calm: clearing clutter, wiping surfaces, organizing drawers, “Sunday reset,” restocking, making the bed, resetting a workspace. The vibe is usually soothing and satisfying—either ASMR-adjacent or sped-up “before/after.”

This is extremely brand-compatible. Home, cleaning, storage, and appliance, or even beauty and fashion brands can use it directly.

TikTok trends in December 2025

Jon Hamm “Turn the lights off” clip

A trend built around a clip of Jon Hamm dancing euphorically in a crowded club, used as the payoff moment. Creators set up a “before” (tired, stressed, drained, stuck at home) and then hard-cut to Jon Hamm dancing to represent the feeling of release, nostalgia, or pure joy. It’s a perfect visual metaphor: the clip is instantly expressive and universally readable. Even without context, you understand the “switch” from low-energy reality to high-energy freedom—and that contrast makes the format super remixable.

Use it as a “mood shift” device: the moment your product kicks in. Coffee brands (before caffeine vs after), beauty (before getting ready vs after), travel (office vs airport), apps/tools (manual chaos vs automated bliss).

Wabi-sabi trend

A TikTok format where creators point out something “imperfect” about themselves or their life (crooked teeth, acne, messy home, uneven eyeliner, imperfect results) and reframe it as wabi-sabi—the idea of finding beauty in imperfection. It pushes back against perfection culture in a way that still feels TikTok-native—simple, honest, and emotionally resonant. The trend is basically an instant self-acceptance story in one beat: “Here’s the thing I used to hide → actually, it’s part of what makes it real.”

How can a brand use it? Well, this trend is ideal for “real-life” positioning. Beauty/skincare can spotlight texture and realistic results; fashion can show styling mishaps turned into personality

TikTok trends in November 2025

All That Trouble Just to End Up With

This trend revolves around the irony of putting in a huge amount of effort only for the final outcome to be unexpectedly simple, anticlimactic, or even obvious. Creators use it to highlight emotional journeys, chaotic decisions, or exaggerated struggles that lead to a surprisingly mundane or humorous payoff. It works because it taps into a universal feeling — that sense of “after everything, this is where we landed?” — making it instantly relatable and often funny in a low-effort, storytelling-forward way.

Brands can use this trend to spotlight the pain points customers face before discovering their product or service. For example: showing a complicated routine → “all that trouble just to end up with…” → your product simplifying everything. It’s also great for behind-the-scenes content, showcasing development processes, or even poking fun at industry challenges. It’s a flexible, narrative-driven format that can work for skincare, tech, productivity tools, food brands, and more.

Read the Text and Move On

This trend focuses on creators sharing an odd, awkward, or unhelpful text message and pairing it with the idea that sometimes the best response is… no response. The humor comes from the restraint — instead of big reactions or emotional spirals, the creator simply acknowledges the text and decides to “move on,” making the anti-climax the punchline. It resonates because digital communication is full of these moments, and the understated shrug feels refreshing and relatable.

Brands can use this trend to address FAQs, misconceptions, outdated advice, or typical customer frustrations in a playful way. A brand might display a text like “Isn’t this too expensive?” or “Does this even work?” and then simply “move on” to showcasing value, results, or product benefits. Service-based brands can use it to poke fun at industry clichés, while product brands can contrast “the text” with a clean, confident reveal. It’s a simple, high-engagement format that humanizes the brand without needing elaborate storytelling.

TikTok trends in October 2025

Your Boss Follows You On Social Media

A relatable TikTok trend where creators dramatize the moment their boss starts following them — cue panic, awkwardness, or an instant “professional” switch in tone. It’s funny, universal, and taps into the blurred line between work and personal life. The humor lies in the overreaction — checking old posts, deleting stories, or pretending to be wholesome.

Perfect for showing brand personality or workplace culture. A tech startup might joke about “when the CEO likes your meme post,” or a fashion brand could flip it to “when your boss wears the outfit you designed.” It humanizes the brand while keeping things playful.

#HiddenTalents

A lighthearted trend where creators reveal a “hidden talent” — anything from singing or dancing to juggling office supplies or sketching during lunch breaks. Some genuinely impress, while others fail hilariously, making it both entertaining and authentic.

This trend is all about surprise and relatability. Viewers love seeing unexpected sides of people they follow, and the mix of humor and vulnerability makes it easy to engage with. The trend celebrates personality over polish — a perfect fit for TikTok’s playful tone.

It is ideal for humanizing teams and communities. A company could spotlight employees’ fun or quirky skills, while a lifestyle brand might show creators trying something new with their products. It’s a great way to connect with audiences by showing the people — not just the product — behind the brand.

AI Elevator Trend

Creators are using AI to imagine themselves stepping into the elevator of their dreams — usually a glossy, futuristic space where they just happen to share a ride with their favorite celebrity. The result? Hyper-realistic images that look like high-fashion editorials or scenes from a sci-fi movie.

This trend represents the perfect mix of fantasy and fun. The trend plays on that “what if?” feeling — what if you bumped into Beyoncé on your way to the top floor? It’s also incredibly visual, which makes it stand out in the feed and easy to personalize with a single AI prompt.

I'd say it would work amazingly for fashion, beauty, and tech brands. You can turn the elevator into a metaphor for growth, transformation, or next-level innovation. Think: “Elevate your style,” or “Your upgrade starts here.” It’s creative, futuristic, and instantly scroll-stopping — no actual elevator required.

TikTok trends in September 2025

Upside Down

A gentle, feel-good audio trend where users pair the track “Upside Down” with wholesome, nostalgic, or comforting visuals. Think of pets being silly, family moments, or simple scenes that evoke “small joys.”

It taps into an emotional need for calm and positivity. Nostalgia and soft vibes perform well because they make people stop scrolling, smile, and feel a sense of connection. It’s “shareable comfort” in video form.

Fastlane

This trend uses the upbeat, fast-paced “Fastlane” audio to create quick product transitions or before-and-after reveals. Each beat of the music syncs with a new visual—often showing multiple outfits, angles, or use cases in rapid succession.

It is a great approach for product reveal with fast transition videos and is especially effective for brands with a wide product range or content that benefits from variety.

#BackToRoutine

Through this seasonal hashtag trend, creators share how they’re resetting after summer. It often features day-in-the-life edits, productivity tips, and small rituals that mark the transition into fall.

With September naturally signaling “back to school, back to work, back to structure"vibes, audiences are already in this mindset, making it an easy hook for engagement.

TikTok trends in August 2025

K-Pop Demon Hunters

Inspired by a Netflix animated film, this trend draws on K-Pop songs like “Golden” and “Soda Pop” to create dance or content inspired by fandom energy and dramatic themes. It's a great trend for brands that want to show they are staying on top of pop culture moments.

Sorry we’re late, they were throwing a fit

This is a trend where creators walk in slow-motion like a runway, paired with the caption “Sorry we're late, they were throwing a fit.” It’s perfect for fashion reveals with dramatic flair and humor.

Turning myself Into a [Place] 10

Creators use a transformation format, lip-syncing to Foxy Brown’s “Candy,” then snaps into a new look or persona representing a location-based “10.” It’s quirky, cinematic, and can be easily used by brands that want to emphasize before and after usage, showing how the company helps users make their lives shine more.

TikTok trends in July 2025

Swan Lake

One of the top trends on TikTok right now, this one starts with the calm, dramatic music from Swan Lake. As the music shifts into something chaotic, so does your face. The caption changes too, from something happy to something chaotic or annoying.

Example: “When you're finally relaxing… and remember tomorrow’s Monday.”

Come on Barbie, let’s go party

This new TikTok trend has people acting out both voices from the iconic Barbie song. Add a quirky dance or dramatic expressions.

 Whether solo or with your team, it's a great one for brands with personality, and a chance to show the humans behind the scenes.

Nothing beats a JT2 holiday 

This one’s all about posting your funniest fails, missed transitions, bad dance moves, and messy behind-the-scenes clips. 

It’s been trending on TikTok in the past 2 months and it’s probably the most used and known sound of all time since TikTok. 

You remember something…

This hot TikTok trend shows you vibing or doing something chill…then BAM, you remember a chore or a problem. Cue instant regret.

Try relatable moments like “Packing for vacation… then remember you forgot to schedule a post.” It’s great for travel, lifestyle, and productivity brands. 

How can you find TikTok trends?

Trends may come and go, but it's essential to consistently seek out new ones to keep your content fresh and engaging.

Leveraging TikTok trends effectively can significantly boost your brand awareness and audience engagement over time.

Instead of being chronically online, which can be challenging, there are simpler methods to discover new TikTok trends.

• TikTok Creative Center

The Trend Discovery feature within TikTok's Creative Center is a helpful tool for identifying trends and staying updated.

First, you have to select the location. By selecting your target country, you can view a curated list of the platform's newest and most popular trends. Then, you can start searching through popular hashtags, viral audio and videos, and top creators' content.

For more inspiration, you can engage with the AI-powered Creative Assistant by simply pressing the “Show me what’s trending on TikTok” button.

• Browsing the “Explore” Page on TikTok

On the “Explore” page, you’ll find the most trending videos of the moment. You can select different categories, such as “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends that are currently making waves in that industry.

As you look through the page, you'll notice certain styles or themes that keep showing up. These are trends you can use in your own videos.

While you are searching for new TikTok trends, don’t forget to have fun, be creative, and always try new things.

Final thoughts

Now that you’re caught up with the current trends on TikTok, all you have to do is put your inspiration and imagination to work.

Test the platform, implement some of the latest TikTok trends into your strategy for your new campaign, and monitor the changes you notice.

All these tips & tricks will help you adjust, adapt, and overcome any challenge that comes your way when it comes to your brand's TikTok campaign.