From AI that thinks like a social media strategist to metrics' changes, here's what's fresh this month. 💪
1. Executive Summary
Remember when you had to spend hours figuring out what your data meant? Those days are GONE because this new addition reveals key patterns in metrics and tells the story behind the data:
- Get instant AI-powered analysis across ALL your social metrics
- Receive actionable recommendations tailored to your brand's performance
- Skip the data-crunching and jump straight to strategic decisions
- Understand complex trends through clear narrative summaries
- Customize insights based on your profile type and industry
This Executive Summary provides AI-powered analysis of social media metrics and actionable recommendations across multiple app sections.
It consists of a narrative summary highlighting key metrics and a distinct recommendations/ observations section, with contextual variants based on profile type and available data.
This feature is integrated into three different sections in the app:
👉 Profile — in Executive Summary
👉 Benchmarks
👉 Brands
Pro Tip: Use the Executive Summary before client meetings to quickly spot major wins and opportunities. It's a brilliant addition to your reports, presentations, and pitches! 🤓
2. Instagram Metrics Deprecation
The time has come. 😌 Your Instagram impressions will no longer be available in the dashboard, and there’s a reason for that. Yeah, the reason is Meta.
Here’s what’s changing:
👉 Impressions → Views: Complete replacement for all content types
- Impressions: Counted how many times posts appeared on screen
- Views: Count how many times the content is played or displayed, including repeat views
👉 Reels: Views will track each time a reel is played; replays will no longer be tracked separately
👉 Profile Actions: All being removed (profile visits, website clicks, email contacts, etc.)
Currently, a 'deprecation' notice is displayed in the Impressions section. This will soon be replaced with the Views section, where your data will be accessible.
Analyze your social media performance and benchmark competitors!
