Instagram Reels Trending Audios for Your Brand in 2024

Do you always feel like haunting Instagram trending audios? Well, who’s not?

New trending Instagram songs emerge every week, and it has become a constant battle to find the perfect one that can increase your brand's visibility.

Since Reels is one of the top-performing content types on Instagram in 2024, staying up-to-date with the current trending audio on Instagram is an ace up your sleeve.

I know the process can be exhausting, and you don’t have much time; as a busy marketer, you are! But don’t worry, you are in the right place.

Here, you’ll find the latest viral sounds on Instagram, and you can start integrating them into your Instagram strategy to boost brand awareness.

Let's hop on!

No worries if you missed the viral Instagram songs from last week! You can always seek new ones because it never ends; that’s the beauty of it.

Below, you’ll find all the ways to search and choose the best songs for your Reels and stay ahead of the game.

Instagram’s search feature

The easiest way to find Instagram trending audio outside of recommended options is through its search feature.

Tap on the Search Bar at the top of the page and type “trending songs” or “trending audio.” Depending on your needs, you can also try something more specific, like “aesthetic songs” or “skin-care routine.”
Now, you can tap the Audios and Tags filters at the top of the page and scroll until you find the perfect one for your Reel.

Instagram’s Creator Account

This account is pure gold, updated with new trends and resources from Instagram creators to everyone who wants to master their Instagram strategy.

Usually, they post new trending sounds, plus editing tips. So you’ll get more than what you came for!

Instagram’s trending audio list

This feature is only available in the US and on the Instagram mobile app, but it’s worth noting. Hopefully, it will be available for everyone one day!

You need a professional Instagram account to view reel trends.

Then, tap the three-dot icon on your profile and select Reels Trends—Select reels from Audio or Hashtags.

If “See what’s trending on Reels” first appears on your profile page, you can tap on the button to enter the Reels Trends destination and start discovering the latest trending audio.

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Tip: Every Wednesday in the “A Glitch in the Metrics” Newsletter, you’ll get the most popular audio on Instagram.

Trending Reels on Instagram

I know that I said that your process will be simplified, yet sometimes, you just have to be chronically online.

I'm kidding, but the Trending Reels page is a perfect spot to find viral audio on Instagram. Scrolling is a big part of your job, so let’s start making it great again!

Tap the Reels icon using the button on the right of your Instagram page.
Scroll through the page till you find the best songs for your Reels.
On the left button on the video you choose, tap the name of the trending song and the artist.
You can see how many times this song has been used, and if it’s worth it, save it for your Reel.

Your competitor's Instagram page

Believe it or not, your competitors are a great source of inspiration when it comes to trending Reels audio. Spy on their page and check how they make use of the latest trending sounds on Reels and how they integrate them into their strategy.

Then, you can apply the strategy to your own Reels or devise something new to stay ahead. With Socialinsider, you can filter your competitors' content and see what audio for Reels they use.

Plus, you’ll get to know the performance of the post and see if it’s worth using it.

Socialinsider dashboard filter by media type

You can also sort by specific keywords if you already have a sound chosen or a hashtag.

Socialinsider dashboard filter by keyword

You probably figured out there is no secret to finding the most trending Instagram song.

Still, following everything from above and having a special eye for spotting trends, I craft a list of current trending Instagram audio, which will be updated monthly.

“All The Things She Said” — t.A.T.u

A high-impact, dramatic throwback that creators use for intensity-driven edits—gym clips, sports training, bold transitions, or “hard launch” moments (new look, new habit, new mindset). It’s often cut to emphasize the song’s punchy build and emotional edge.

The track has built-in drama. Even simple footage feels more intense when paired with it, which is why it performs well for fitness and “push through it” content. Plus, the throwback factor makes it shareable—people recognize it immediately and get the vibe without explanation.

“Lush Life” — Zara Larsson

A throwback audio creators use for “new year, new energy” Reels—usually glow-ups, outfit changes, “reset” routines, or a mini montage that feels like stepping into a better version of yourself. The hook is upbeat and instantly recognizable, so it works well with quick cuts and confident on-screen text.

It’s nostalgic but still feels fresh—people love a familiar pop hit when it matches the moment (January = motivation + identity refresh). It also naturally supports transformation pacing: you can build from “before” to “after” without needing a complicated storyline.

“Tis the Season”

A common original-audio label used for holiday Reels: creators attach “’Tis the season” (sometimes spoken, sometimes part of a short music bed) to skits, decorating clips, holiday recap moments, or “Christmas mood” montages. You’ll see it appear as “Original audio” with the caption/theme doing a lot of the framing.

My recommendation? Use it as a light “season switch” audio: before/after (regular mode → holiday mode), behind-the-scenes (holiday prep), product-as-a-ritual (gift wrap, stocking stuffers, winter menu launches). It works best when the visual tells the story quickly and the caption ties it to a familiar holiday moment.

“Do They Know It’s Christmas?” (Band Aid)

This is a holiday throwback audio creators use for either heartfelt “it’s the season” montages (tree lights, family moments, choir/band clips) or ironic holiday humor (stress, chaos, overspending, tangled lights).

It’s instantly recognizable, strongly seasonal, and has a built-in emotional arc but it also has enough cultural baggage/nostalgia that people can use it straight or flip it for irony

“I Run” – Haven

This audio is trending across day-in-the-life content, movement clips, and aesthetic morning routines. Creators use it to soundtrack productivity, momentum, or getting things done—think gym moments, school rushes, or work prep sequences. The rhythm is steady enough to sync clips together, making it a go-to sound for showing flow and forward movement.

“I Run” works beautifully for any routine-based storytelling. Beauty and skincare brands can pair it with morning rituals, fitness brands can use it for workout sequences, and productivity apps or planners can integrate it into “start your day with us” visuals. Its pacing makes it ideal for simple multi-clip edits that show progression or transformation.

“Your Love” – Nicki Minaj

A high-energy revival of Nicki’s classic hit, this audio is trending for dramatic reveals, outfit transformations, big announcements, and those satisfying “aha” moments creators love. Its instantly recognizable hook makes any reveal feel bigger and more confident.

Perfect for launches, product drops, bold before-and-after moments, or revealing a refreshed campaign. Beauty brands can use it for makeup transitions, fashion brands for outfit reveals, and tech or lifestyle brands for “surprise update” edits. The track's upbeat tempo adds excitement and memorability to any reveal sequence.

Who's Calling?

A trending audio format where creators film a subject or scenario and overlay the line “Who’s calling?” (or a version thereof) as a transition cue. The setup typically shows something ordinary or “before,” then a cut or switch happens when the audio hits—revealing the “after,” the shift, or the punchline. For example: a clip of someone cleaning → audio “Who’s calling?” → reveal of a stunning makeover.

It’s effective because it builds instant curiosity (“Who? What’s happening?”) and promises a payoff.

Happy Girl Era

This trend is all about embracing joy, confidence, and small wins. Creators use this audio to share what happiness looks like for them — from quiet morning routines to celebrating personal milestones or simply feeling good in their skin. It’s uplifting and deeply relatable.

The trend taps into that universal moment when you decide to show up for yourself — no big glow-up, just a shift in energy. It’s empowering without being performative, which makes it easy for audiences to connect with and remix.

This trend is made for feel-good storytelling. A beauty brand could show someone getting ready for a night out, calling it their “happy girl era glow.” A fashion brand might use it to spotlight bold, confidence-boosting outfits. Even a wellness brand could join in with calming routines or daily affirmations. The key is to make it personal — show what happiness looks like through your brand’s lens.

Don’t Talk to Me, I’m Romanticizing My Life

A revived audio trend where creators use cinematic or dramatic music to highlight everyday moments — from sipping coffee to commuting — as if they’re in a movie scene.

It gives people permission to see and share beauty in the mundane, turning relatable routines into aesthetic content. The effect is uplifting and aspirational, making viewers stop and feel the moment.

Brands can lean into this by spotlighting everyday rituals tied to their product. For instance: a skincare brand showing a morning skincare routine, a café showing the first pour of the day, or a home-goods brand capturing a cozy corner. The key is the vibe—quiet, authentic, visually engaging—and the audio does the heavy lifting of mood.

I Love Stuff

This trend is all about celebrating the little things. The audio repeats “I love stuff” while users film their shelves, favorite collections, or random items that bring joy. It leans into cozy, sentimental content that feels like showing a friend your treasures.

It’s a natural fit for showcasing product lineups. Think beauty brands showing seasonal kits, fashion brands highlighting accessories, or lifestyle companies filming a shelf filled with curated items. It’s about sharing enthusiasm rather than selling — and that authenticity resonates.

Oh Boy

This is a sarcastic audio clip used as a reaction to moments of frustration, irony, or surprise. Creators often pair it with eye-rolls or captions describing situations where things don’t go as expected.

It’s perfect for poking fun at misconceptions or industry quirks. A coffee brand might use it for the “decaf slander,” or a SaaS company could roll it out when someone still insists spreadsheets are enough. The sarcastic tone makes it versatile and funny without needing much setup.

I have therapy

An audio trend where someone excuses themselves with “I have therapy,” blending a serious message about mental health with a lighthearted twist.

Wellness, beauty, or lifestyle brands can adapt it to highlight self-care routines (“I can’t today, I have skincare”), promote downtime, or show the importance of balance in daily routines.

Don’t Do It

This trend consists of a comedic audio capturing that moment when logic says, "don't do it," but desire overrides. It is commonly used in videos of minor indulgences, like buying that extra snack, binge-watching, or impulse purchases.

Within this trend, relatable humor meets quick gratification. It is perfect for brands showcasing impulsive buying products (“Treat yourself—just once!”), that gives that excitement when having. guilty pleasure.

You can use the sound with a quick transition or zoom when the temptation strikes—like grabbing cookies or telling your boss something he doesn't want to hear.

Choose One

A trending audio that brands can use to stage playful comparisons between two choices—like ‘classic product or new launch’ or ‘office perks or work-from-home.’ The sound creates a lighthearted setup for showcasing options, often timed with a countdown or dramatic reveal to spark audience engagement

Brands can use the “Choose One” audio to stage playful comparisons that spotlight their products or services in a lighthearted way. By leaning into the fun of decision-making, companies can invite their audience to weigh in and boost engagement through comments and shares.

choose one instagram reel trends august 2025

I Respect Your Opinion

A sarcastic-sounding audio used to mimic polite disagreement. Paired with expressions like eye-rolls or side glances, it adds humor when reacting to absurd takes.

With the “I Respect Your Opinion” audio, brands can playfully acknowledge differing viewpoints while adding a layer of humor.

A coffee brand might use it to poke fun at the tea vs. coffee debate, while a fitness studio could joke about “morning workouts vs. evening workouts.”

By leaning into these lighthearted rivalries, businesses can create relatable content that sparks conversation without taking sides.

i respect your opinion instagram trend august 2025

The Summer I [Blank]

This nostalgic audio is perfect for brands looking to wrap up the season with storytelling.

It taps into nostalgia, storytelling, and seasonal resonance. Ideal for recap content, travel brands, education accounts, or any visual storytelling that connects emotionally with viewers.

Lifestyle and wellness companies could use it to showcase seasonal milestones like fitness goals or self-care moments. The format encourages audiences to reflect and engage by sharing their own summer stories.

the summer i instagram reel trends august 2025

“You look happier” overlay text

Currently a favorite in Instagram Reels trending audio content, this trend uses the overlay text “You look happier” + "You belong with me" by Taylor Swift sound, followed by a funny or heartfelt “Thanks, I’ve…” punchline.

It’s often ironic: like “Thanks, I’ve spent $200 on stuff I don’t need”, but can also be sincere. This trending audio for Instagram Reels fits brands that want to blend relatability with subtle product promotion.

For example, a skincare brand could use: “Thanks, I’ve finally found a serum that works” with a visual of the product in use. It’s light, scroll-stopping, and one of the best songs for Reels this week.

“Illegal”

The “Illegal” sound is part of a trending Instagram audio format that’s all about chaotic agreement.

You and a partner (or just you and your mirror-self) lip-sync to the sound, dramatically shake hands, and show something that’s oddly satisfying, controversial, or just plain funny. This is a hit in current trending Instagram audio because it creates highly relatable content.

For brands, this is perfect for playful, culture-savvy posts. Example: “Sleeping 8 hours” + “Having time for content planning” = illegal handshake. It’s simple, visual, and ideal for brands leaning into Instagram trending videos with a funny twist.

It feels illegal trending video on Reels

My dream date. Cute.

Soft, aesthetic, and going viral, “My dream date” is one of the most trending audios on Instagram today.

People are using this sound to show their ideal date in video or photo form, often with cozy, romantic visuals. It’s a natural fit for lifestyle, fashion, or food brands.

Overlay the sound on a video of someone walking through your shop, sipping a drink, or unboxing a product, and caption it: “My dream date: iced coffee + browsing [brand]’s new arrivals”. This trending music on Instagram is all about mood, so don’t overthink it, just make it cute.

Lorde- What was that

Lorde is back and she’s bringing the trends. This trending audio on Instagram is blowing up, with creators either lip-syncing to the moody lyrics or using it as a background for cinematic reels.

If you're looking for viral Instagram songs to add a mysterious, artsy vibe to your content, this one’s your go-to.

Lorde what was that trending audio now on Reels

Rock your body

This trending audio on Instagram started on TikTok and is now all over Reels. People use it for a fun, confident dance, usually with cool transitions or outfit changes.

If you want to join the vibe, this popular reel song is perfect for showing off your moves.

The front? Stunning!

This viral Reel sound is perfect for showing off. Whether it’s a product reveal or your best outfit, just follow the lyrics and pop up on the screen. Both brands and creators are using it to make bold, eye-catching content.

Want to be on the Instagram trending audio list today? This one’s a strong pick.

The front. Stunning. Trending audio on Instagram

Justin Bieber- Baby

This remix is a trending audio for Instagram Reels that brings back major nostalgia...but with a twist.

The remix adds a beat that’s perfect for smooth transitions, outfit changes, or glow-ups.

Best viral sound on Insta Justin Bieber Baby

Final Thoughts

Even though it can be quite simple to follow current Instagram Reels audio trends, nailing down your marketing game plan and finding your unique voice are key.

Make use of all the top trending audio on Instagram as much as is suitable for your business; don't do things just because everyone else is doing it.

It's important to stay relevant in this rapid transition of trends and updates in social media, so hopefully, the examples provided will help you earn well-deserved glorious brand awareness.

And remember: These audios and trends are always coming and going so fast. Your creativity and strategy are here to stay! Protect them at all costs.

Trending Audio on Instagram: How to Elevate Your Brand’s Reels

“All The Things She Said” — t.A.T.u