Storytelling is such a big part of an effective Instagram strategy, and Instagram Stories features add an emotional layer to it.
A new study commissioned by Yahoo has found that 'the impact of digital advertising could be improved by as much as 40% if consumers are reached when they’re in the right mood.'
Using the right Instagram Stories features helps you create a perfect context and has a huge impact on the consumer behavior.
Stories features make your content feel native to the Instagram platform.
Focus less on selling and more on providing value to build trust first — then selling flows more easily. And don’t hurry to send people outside of Instagram external links - Dave Chaffey, the author of Digital Marketing Excellence.
Today, I'm going to show you the Instagram Stories features you should use to create an emotional context, a connection with your audience first, then focus on other KPIs - drive traffic or increasing the sales.
Let's kick it off!
What's in this article:
- Bring on a fun side of your brand with the Instagram emoji slider
- Ask your audiences what they think about your products or services with the Instagram poll sticker
- Catch your followers' interest with the Instagram Story GIFs
- Give life to your every Story with the Instagram music stickers
- Transform your followers into loyal followers with the Instagram hashtag sticker
- Create authentic engagement with the Instagram mention sticker
How to create an emotional context with your audience using the Instagram Stories features
#1. Bring on a fun side of your brand with the Instagram emoji slider
The Emoji Slider has been around for a while. It is useful in bringing on a fun side of your brand, but on its own, it may not be very effective.
You can get creative by adding the slider to a photo, as well as including other components to your slider.
A study from Emogi shows that 92% of the online population uses the emojis.
The emojis have entirely infiltrated our lives as general communication in a social network and on all levels of media platform marketing efforts. Using them in Stories helps you humanize your messages and connect with your audience on a deeper level.
@Everlane, for example, is using the emoji slider to gather audience input and increase the interactions. They create an emotional context with the 'love' emoji and when its audience responses to that slider, Everlane knows how much people love their products.
#2. Ask your audiences what they think about your products or services with the Instagram poll sticker
Instagram polls are the easiest way to make a connection with your followers on Instagram. It is the safest shortcut to finding a problem and a solution at the same time.
A question like, how would you want us to improve our services would give you critical answers on how you can be the best at what you do.
With the poll sticker, you get valuable input from those who use your products or services. You will get both constructive and destructive responses, and it is up to you to decide what you should do with this information.
#3. Catch your followers' interest with the Instagram Story GIFs
When Instagram brought in GIFs into its Stories, it was one of the most joyful moments for brands and individuals users alike.
As a brand, you can now create GIFs with your business image on them.
With their GIPHY integration, Instagram Stories has continued to roll out new features to help you show off your brand’s personality.
You can stay top of mind with your followers using some tricks and a little bit of creativity.
Take @classpass for example. They are using GIFs to direct their followers’ attention to their website or partnerships.
#4. Give life to your every Story with the Instagram music stickers
Music gives life to your every story which can be a photo, GIF or anything you share with your viewers.
Using the Instagram music sticker, it's a creative way to augment your Stories posts, especially photos. You can instantly create a mood or connect in a more emotional way with your audience.
Music helps make your experience and stories more personal, and a lot of people out there can relate to them.
Please note that this sticker is not available for everyone.
#5. Transform your followers into loyal followers with the Instagram hashtag sticker
You can use the hashtag stickers in Stories and make sure you use:
- simple, easy to spell hashtags
- short hashtags.
- branded hashtags.
Using this Story feature helps you interact more efficiently with the audience and increase your brand awareness.
👉 Continue reading: The complete list of banned hashtags in 2018!
#6. Create authentic engagement with the Instagram mention sticker
There is no doubt that Instagram is the fastest growing marketing platform. It is also true that there is a fierce competition on Instagram.
Instagram was and still is themed around the tagline “about community.” Ironically, only a few people or brands would give a shoutout to anyone else. Any brand that wanted a mention had to pay for it. It was a harsh reality.
If you are mentioned in someone’s story, Instagram will give you a notification which allows you to share that content as your own story.
Using this Stories feature, you can share real-time testimonials, influencers Stories, promote events and webinars or run Instagram contest.
Don't forget to keep an open eye on your Instagram Stories metrics, and adapt and improve on the go your marketing strategy.
Stay top of mind with your followers and keep them coming back for more with these Instagram Stories features.
📷 by Ren Ran
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