Launching your brand requires a lot of time and effort since you have to do a thorough research of the market, niche and industry.
Looking at your competitors is not only necessary, but also mandatory to learn how to outperfom them while using their tactics as a starting point.
Competitive analysis tools help you learn how to attract the right audience and spread your brand’s message and values far and wide.
In what follows, we’ll be looking at an extensive list of competitor analysis tools to get more insights and build a better strategy.
Competitive analysis tools marketers should check out
- What are competitive analysis tools?
- Why you need competitive analysis tools?
- Best competitive analysis tools
1. What are competitive analysis tools?
Competitive analysis tools help identify and evaluate your competitors, discovering their strengths and weaknesses, and how they compare to your business.
Learn more about their prices, earnings reports, customer care best practices, company culture, marketing strategy, and a whole lot more.
You can do this manually or use a competitive analysis tool to save more time and get more insights.
2. Why you need competitive analysis tools
Using a competitive analysis tool is a lot easier than doing all the work manually.
A competitive analysis tool for social media can help you check tons of data in an instant, automating a complex process due to AI integration.
By implementing the use of a competitive analysis tool, you get more efficient when collecting data about your competitors since you will no longer waste your time.
You get insights about your industry, niche and the whole market in a matter of minutes, due to a competitive tool that offers real time data.
3. Best competitive analysis tools
3.1. Competitive analysis tools for social media
With the right tools, you're gonna be spending less time manually searching through competitive data, trying to extract the right insights, and more time building a bulletproof strategy that works for your brand.
Socialinsider is a powerful competitive analysis tool for social media that enables you to instantly tap into competitive data and benchmark yourself against your competition.
The app comes with a lot of cool features built in, but the Benchmarks feature is where it really shines.
You can see key metrics for all brands in the same dashboard and in unified charts to better spot the difference in their performance. For extra clarity, you have charts that map out each brand's evolution in terms of posting frequency, engagement or other important metrics.
To get a wider picture of your brand and your competitors’ evolution across time, simply select a bigger time range.
Having access to all this data about your competitors helps you see exactly where you should put in more effort in order to grow your brand’s value and metrics.
Use the data you get about your competitors to learn from their mistakes. Analyze their posts’ performance and look at the metrics that are fluctuating.
Price: The starting plan is $99 per month.
As a tool for competition analysis, Quintly help businesses monitor their social media performance, set benchmarks, and optimize their social media strategies' reach.
With Quintly, users can also benchmark their figures against their competitors, have them analyzed, and come with more viable, practical plans.
Quintly integrates with Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram & Snapchat, making data gathering and analysis of your information and your competition fast and easy.
Price: For this tool, the starting price is $345/ month.
Rival IQ is a competitor analysis tool that can boost performance, strengthen your social media strategy, and streamline your marketing process.
With this tool, you can tackle social media audits, social listening and reporting with ease.
Price: The starting price for this tool is $239 per month.
As a social media competitive analysis tool, Hootsuite streamlines various tasks for social media managers.
From scheduling posts to organizing content and measuring ROI, it offers a range of features that simplify the management of your social media accounts.
Additionally, it provides a monitoring feature that enables users to stay informed about relevant conversations happening across various platforms.
Price: For Hootsuite the starting plan is priced at $99/ month.
Brandwatch is a competitive analysis software that continuously monitors and analyzes billions of online conversations happening across various channels, including blogs, reviews, news, and images.
Beyond providing access to vast amounts of data, Brandwatch empowers users to harness that data to gain a deep understanding of their customers—their needs, desires, and interests.
Price: For this tool, you get a custom plan after booking a meeting with the team.
Sprout Social is one of the top competition tracking tools that empowers you to keep tabs on your competitors and learn from their achievements as well as their mistakes.
More than that, Sprout Social provides a centralized solution for your marketing needs, handling everything from social media publishing to engaging with your audience and analyzing your performance.
One of the key advantages of Sprout Social is its user-friendly onboarding process, supported by comprehensive training and educational materials.
This ensures that you can quickly familiarize yourself with the platform and maximize its potential.
Price: For SproutSocial, the starting price is $249 per month.
Sprinklr is a competitive analysis tool for social media equipped with several features that enable marketers to monitor and understand their competitors' activities across various social media channels.
Trends analysis, ad campaign monitoring and competitor benchmarking are just a few of the key features that makes Sprinklr a go-to platform for competitive analysis on social media.
Price: The starting price for the social media management tool is $299.
3.2. SEO competitive analysis tools
As a SEO competitive analysis tool, Ahrefs enables you to analyze your site's backlinks profile and the websites of your competitors. Also, you can explore the most profitable keywords for organic and paid searches in your niche.
You'll be notified of new & lost backlinks, web mentions, and keywords rankings.
With Ahrefs, you'll be able to see the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them.
Price: For this competitive analysis tool, the starting price is $99/ month.
SEMrush is a competitive analysis tool for SEO that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.
With this tool, you can also get analytics for Twitter, Facebook, Instagram, Pinterest, LinkedIn, and YouTube.
Price: For SEMRush, the starting plan is priced at $129/ month.
QuickSprout can serve as a competitor analysis tool, allowing you to learn about sites similar to yours and figure out how to outrank them.
Blogging is a powerful traffic and sales driver, but it requires you to create the kind of high-quality content that'll attract search users, social media fans, and your target audience.
By tapping into competitive data provided by QuickSprout, you'll learn how to create high-ranking content for your audience.
Price: The starting price for QuickSprout is not displayed on their website.
Moz is a competitive analysis software for SEO that offers all the SEO insights marketers need to get more traffic and outrank their competition.
With Moz, you can check out what links your competitors have, compare their link profiles with your links, and boost link building strategies.
You can also audit your on-page SEO and get recommendations to boost rankings, gain insights to help you attract quality, authoritative links, and more.
Price: For Moz, the starting price is $99/ month.
3.3. Competitor analysis tools for brand monitoring
Brand24 is an online competitive analysis tool designed for brand monitoring, bringing your attention to what people are saying about your product, brand, business, and industry.
With Brand24, you can also leverage advanced sentiment analysis to distinguish between positive, negative, or neutral mentions.
Price: The starting plan for Brand24 is $99/ month.
Mention is a tool of competitive analysis that enables brands and agencies to monitor the web, listen to their audience, and manage social media accounts.
It constantly monitors billions of sources, providing a vast and rich source of information for businesses.
Marketers can utilize this platform to identify and tap influencers who can drive interest to their brands while monitoring how the brand performs through generated reports.
With this tool, you can connect with your audience across social media and grow your online presence. Quickly draft, schedule, and publish posts from multiple channels.
Price: Mention has a starting price of $41/ month.
3.4. Competitive analysis tools for getting ads insights from your competitors
iSpionage is a competitor research tool designed to provide ads insights. What’s interesting about iSpionage is that it analyzes multiple aspects of PPC campaigns. You can also see which ads get the most traffic and how they rank on the search engines.
So if you’re interested in your competitor’s paid ads, you should definitely try this tool.
You can also verify who else competes for PPC ads for a particular topic.
Price: For iSpionage, the starting price is $59/ month.
TikTok Ads Library
The TikTok Ads Library serves as a valuable competitive analysis tool by helping marketers take a peek at their competitors' ad strategies and performance, understand current trends and stay on top industry changes.
Spyfu is a competitor research tool that helps you see every keyword your competitor ever bought on Google and every keyword they rank on.
In other words, this tool does a PPC and SEO competitor research, which uncovers the search marketing secret formula of your most successful competitors.
Price: For Spyfu, the starting price is $16/ month.
Meta Ads Library
Meta Ads Library serves as a competitive analysis tool by showing you the ads across all apps and services provided by Meta.
What does it mean for your business? Well, this will be helpful for your future advertising campaigns, making your business life so much easier.
Moreover, this means that you can also search your competition’s ads. The Ad Library is available to everyone, and you are all able to look for any term, page, or name in the search bar.
Search Monitor is a competitive analysis software that crawls millions of pages, ensuring brand protection and helping you tap into competitive intelligence.
By using this tool, agencies and brands are able to detect brand violations, verify the prices for the same products or services, and track affiliates.
Price: The starting price for this competitive analysis tool is custom, based on your needs.
3.5. Competitor analysis tools for listening
Awario is one of the best competitive analysis tools that specializes in social listening.
Like other social listening apps, Awario allows you to track brand mentions and monitor competitors. It also helps you identify sales opportunities, find influencers, and engage with your online audience.
The software offers social media listening services for Instagram, Twitter, Facebook, YouTube, Vimeo, as well as for online news.
Price: For Awario, the starting price is $29/ month.
As a tool for competitor analysis, Digimind empowers companies and agencies looking to accelerate their digital transformation using an insights-driven methodology.
Monitoring topics of interest, analyzing mentions, distributing information, engaging audiences, creating reports, calculating ROI, and utilizing search data for reputation management are just a few of the social listening services available at Digimind.
Price: Digimind does not display the starting price on their website.
Talkwalker serves as a competition tracking tool by maximizing revenues through actionable consumer insight. It goes beyond being a social listening tool due to its exclusive advanced AI technology.
You can monitor brand mentions and analyze consumer sentiment across 10 different networks, including Twitter, Facebook, and Instagram.
You can also view the most talked-about themes about your brand and how you stack up against your competitors.
Price: For this competitive tool, the price can be established after you set a demo.
Meltwater is one of the top-ranking competitor analysis tools for listening. This tool examines millions of posts from social media platforms, blogs, and news sites, allowing you to identify key influencers and track your online performance.
Moreover, the app removes unnecessary remarks and allows you to create personalized dashboards to fit your needs better.
Price: The starting price for Meltwater is not displayed; you need to book a demo to find out.
3.6 Competitive analysis tools for content
BuzzSumo is a competitive analysis software that doubles as a content discovery and research tool, which helps marketers spot popular and trending content on various media platforms.
With this competitive analysis tool for content, you can also identify backlinks of a particular domain, helping you understand the link-building strategies of your competitors.
Price: starts at $199.
Feedly is a tool for competitive analysis that helps marketers by providing valuable insights that can help businesses and professionals stay informed about their competitors and industry trends.
This AI-powered tool allows you to monitor the content published by competitors. By scanning the latest blog posts and news from competitors' websites, marketers can stay up-to-date on their activities and strategies.
Price: starts at $6.
Similar Web is a competitor analysis tool that offers insights into any website’s ranking and traffic sources.
This tool provides: benchmarking against your competitors and industry, revealing your competition's analytics and online strategy, discovering new opportunities, identifying emerging trends and new players, and understanding consumer intent and journey.
Price: For Similar Web the starting price is $125/ month.
3.7 AI-powered competitor analysis tools
Determ is AI-enhanced competitive analysis tool that provides an overview of competitors by consolidating competitor news, media coverage, and social media activities into one single feed.
It covers over 100 million sources 24/7, filtering through a billion monthly articles and posts to deliver relevant information. The tool tracks brand and competitor mentions, assisting businesses in measuring their share of voice.
Price: available through booking a demo.
Viable is a competitive analysis tool that helps businesses turn user insights into actionable strategies for growth. It does so by collecting user feedback, extracting insights on user needs and organizing data to streamline the decision-making process.
Since having swift access to audience insights is key to staying ahead of the curve, this tool is a great asset for any marketer doing competitive analysis on a regular basis.
Price: starts at $600/month.
Opinly AI is an AI competitor analysis tool designed for small and medium-sized enterprises (SMEs).
Its key features include automated data collection, real-time pricing and feature comparison, user-friendly reports, and cost-effectiveness.
Opinly AI aims to save time allow decision-makers to make informed choices without extensive technical knowledge.
Price: starts at $24 per month.
With the help of these tools, you will get a lot more data than you could ever get with the native analytics apps from every social media platform.
The best tools for competitive analysis will help you keep track of your top competitors to shape your strategy and define your communication guidelines.
Frequently Asked Questions about Competitive Analysis Tools
- Can competitive analysis tools help with the VRIO analysis?
Yes, various tools of competitive analysis can help you evaluate your competitors through the VRIO method (in other words, whether they are valuable, rare, inimitable or organized).
2. Are any competitive analysis tools using AI?
Yes, more and more tools for competitor analysis are channeling the power of AI, some of which I've included in the tools list above.
3. Why is competitive analysis critical to online success?
An thorough analysis of your competition - performed using the best competitive analysis tools - is essential for finding out where you stand in the market, identify threats and opportunities, and learn from your competitor's wins and mistakes.