Compare 50+ Social Media Analytics Tools

We’ve compiled this comparison based on G2’s grid to help you decide which is the perfect social media analytics tool for you and your brand.

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Data matters more than ever.

Whether you are an enterprise, an agency, a small business, or a freelancer, you need to know your data. Social media analytics tools provide a staggering amount of options and functionalities to best fit your needs. This analysis will help you choose which analytics tool is the best for you.

The data that we gathered is from G2’s grid and is open for everyone to see and share. You can check it out at Google Docs.

Name Description Pricing
(Starting from)
Social profiles
(Starting from)
Socialinsider logo

Socialinsider
All-in-one dashboard for social media analytics, competitors research & strategic insights $99 20
ZoHo logo

Zoho
Social media management tool to grow online presence $18 1 brand
(7 channels)
Sprout Social  logo

Sprout Social
All-in-one social media management platform $99 5
HootSuite logo

HootSuite
Leading social media marketing & management dashboard $19 10
Semrush logo

Semrush
SEO, content marketing, competitor research, PPC and social media marketing platform $119 50
Sprinklr logo

Sprinklr
Unified customer experience management platform. Not disclosed 100
Falcon logo

Falcon
Social media marketing and analytics platform $129 5
Agora logo

Agorapulse
Powerful & easy-to-use social media management tool $0 3
Socialbakers logo

Socialbakers
AI-powered social media & customer experience platform $200 10
Sendible logo

Sendible
Social media management tool for scheduling and reporting $29 6
Later logo

Later
All-in-one social media scheduler and link in bio tool $0 1 social set
Reputation logo

Reputation
Online reputation management software for businesses Not disclosed Not disclosed
Dash Hudson logo

Dash Hudson
Social media marketing software and influencers tracking tool Not disclosed Not disclosed
Vendasta logo

Vendasta
All-in-one platform for selling to local businesses $49 Not disclosed
NetBase Quid logo

NetBase Quid
Consumer and market intelligence platform Not disclosed Not disclosed
Talkwalker logo

Talkwalker
Consumer intelligence acceleration platform Not disclosed Not disclosed
Cision logo

Cision
PR marketing software tools for professionals Not disclosed Not disclosed
Digimind logo

Digimind
Social listening and market intelligence platform Custom Custom
Clarabridge Engage logo

Clarabridge
XM & social listening tool Not disclosed Not disclosed
Synthesio logo

Synthesio
Tool for collecting and understanding experience data Not disclosed Not disclosed
Brandwatch logo

Brandwatch
Brand monitoring tool and social listening service Not disclosed Not disclosed
SOCi logo

Soci
Marketing platform for multi-location brands Not disclosed Not disclosed
eclincher logo

Eclincher
Social media management platform for social media experts $59 10
Tailwind logo

Tailwind
Social media management tool for Pinterest and Instagram $0 2
Fanbooster logo

Fanbooster
Social management tool for creating supportive online communities $49 15
Chatmeter logo

Chatmeter
Data-driven solutions that deliver top customer experiences Not disclosed Not disclosed
Brand24 logo

Brand24
Media monitoring tool for social, news, blogs, forums, and more $49 Not disclosed
YouScan logo

YouScan
Social media monitoring through image recognition tool Not purchasable 5 topics
BuzzSumo logo

BuzzSumo
Content marketing platform for influencer collaborations $0 1 content project
Iconosquare logo

Iconosquare
Social media scheduler tool and analytics $59 3
Linktree logo

Linktree
Free bio link tool for brands, creators and influencers $0 Not disclosed
Listenfirst logo

Listenfirst
Social media analytics tool to maximize ROI Not disclosed Not disclosed
Echobox logo

Echobox
Pioneering automation for great content Not disclosed Not disclosed
Statusbrew logo

Statusbrew
Social media marketing & management solution $179 10
NapoleonCat logo

NapoleonCat
Social media tool for engaging customers $27 3
Oktopost logo

Oktopost
B2B social media engagement suite Not disclosed Not disclosed
Klear logo

Klear
Influencer marketing platform Not disclosed Not disclosed
SocialPilot logo

SocialPilot
Social media scheduling, marketing and analytics tool $30 10
Content Studio logo

Content Studio
Discovery and curation tool for publishers, agencies & start-ups $49 10
Rival IQ logo

Rival IQ
Competitive social media analytics platform $199 5
SentiOne logo

SentiOne
Conversational AI platform and social listening tool $299 5
Social Blade logo

Social Blade
YouTube, Twitch, Twitter, and Instagram statistics tool Not disclosed Not disclosed
Sotrender logo

Sotrender
Facebook and Instagram analytics to grow organic performance $70 5
HypeAuditor logo

HypeAuditor
100% AI-powered influencer marketing platform $0 1
Shareablee logo

Shareablee
Ad sales & media planning platform Not disclosed Not disclosed
NiceJob logo

NiceJob
Cloud-based reputation management solution starts at $75 Not disclosed
MavSocial logo

MavSocial
Social media management and advertising software for businesses $19 10
Mentionlytics logo

Mentionlytics
Intelligent social media monitoring for growing brand reputation $99 20
GetSocial logo

GetSocial
User acquisition and engagement solution Custom Custom
Orlo Social Marketing logo

Orlo Social Marketing
Complete digital CX platform for managing reputation Not disclosed Not disclosed
Social Status logo

Social Status
Social media analytics and reporting tool $0 3
analisa logo

Analisa
Real-time insights & analytics tool for Instagram & TikTok $0 Not disclosed
deepdivr logo

Deepdivr
Paid social media analytics tool starts at $400 Custom
Meltwater logo

Meltwater
Media monitoring and social listening platform Not disclosed Not disclosed
Unmetric logo

Unmetric
Benchmarking platform for boosting social media performance $300 Not disclosed
Netvibes logo

Netvibes
Social business on the 3DEXPERIENCE platform Not disclosed Not disclosed
TrackMaven logo

TrackMaven
Content-first marketing and analytics software Not disclosed Not disclosed
Crowdtangle logo

Crowdtangle
Content discovery and social monitoring platform Not disclosed Not disclosed

Social Media Metrics, Defined

Marketing decisions should be based on data. Below are some key social media metrics every marketer should know before choosing a social media analytics tool.

95
Total engagement

The total engagement represents the sum of likes, comments, and shares.

Average Engagement rate per post by followers

The average engagement rate per post by followers is calculated as the total engagement (likes, comments, clicks, and shares) divided by the number of posts the profile published. The result is then divided by the number of followers multiplied by 100.

Average Engagement rate per post by reach

The engagement rate per post by reach is calculated as percentage of likes and comments divided by total number of posts for a specific period of time, all divided by reach.

Reach

The reach of your post measures how many unique users have seen your content.

Impressions

Impressions represent the total amount of time your content has been displayed.

80
Followers growth rate

The followers growth rate shows the ratio between gained and lost followers.

Video watch time

The video watch time measures the overall time spent watching a video.

Video engagement rate

Video engagement rate is the percentage of impressions that have resulted in some form of video engagement. Video engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.

Post clicks

Post clicks represent the total number of times a post was clicked. This includes photo views and video plays but excludes comments, likes, and shares.

Average posts per week

The average posts per week refer to the ratio between the number of posts shared on social media sites every week.

37,713 brands and agencies have generated more than 41,403 social media reports with Socialinsider so far.

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Leader in Social Media Analytics Category

High Performer social media analytics tool for brands and businesses.

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