Compare 50+ Social Media Analytics Tools
We’ve compiled this comparison based on G2’s grid to help you decide which is the perfect social media analytics tool for you and your brand.Compare Now
What is social media analytics?
Social media analytics can be described as marketing data that social media managers gather from social media platforms and use as guidance to improve their brand’s overall marketing strategy.
Why is social media analytics important?
Social media analytics represents a central reference when evaluating a brand’s social media performance. By looking at social media analytics, marketers can compare past and present social media campaigns, strategies, and results.
How can social media analytics tools help digital marketers?
Social media analytics tools are useful as they help marketers overlook and synthesize their brand’s social media presence and efforts and more easily create exhaustive social media analytics reports.
Data matters more than ever.
Whether you are an enterprise, an agency, a small business, or a freelancer, you need to know your data. Social media analytics tools provide a staggering amount of options and functionalities to best fit your needs. This analysis will help you choose which analytics tool is the best for you.
The data that we gathered is from G2’s grid and is open for everyone to see and share. You can check it out at Google Docs.
|Socialinsider||All-in-one dashboard for social media analytics, competitors research & strategic insights||$99||20|
|Zoho||Social media management tool to grow online presence||$18||
|Sprout Social||All-in-one social media management platform||$99||5|
|HootSuite||Leading social media marketing & management dashboard||$19||10|
|Semrush||SEO, content marketing, competitor research, PPC and social media marketing platform||$119||50|
|Sprinklr||Unified customer experience management platform.||Not disclosed||100|
|Falcon||Social media marketing and analytics platform||$129||5|
|Agorapulse||Powerful & easy-to-use social media management tool||$0||3|
|Socialbakers||AI-powered social media & customer experience platform||$200||10|
|Sendible||Social media management tool for scheduling and reporting||$29||6|
|Later||All-in-one social media scheduler and link in bio tool||$0||1 social set|
|Reputation||Online reputation management software for businesses||Not disclosed||Not disclosed|
|Dash Hudson||Social media marketing software and influencers tracking tool||Not disclosed||Not disclosed|
|Vendasta||All-in-one platform for selling to local businesses||$49||Not disclosed|
|NetBase Quid||Consumer and market intelligence platform||Not disclosed||Not disclosed|
|Talkwalker||Consumer intelligence acceleration platform||Not disclosed||Not disclosed|
|Cision||PR marketing software tools for professionals||Not disclosed||Not disclosed|
|Digimind||Social listening and market intelligence platform||Custom||Custom|
|Clarabridge||XM & social listening tool||Not disclosed||Not disclosed|
|Synthesio||Tool for collecting and understanding experience data||Not disclosed||Not disclosed|
|Brandwatch||Brand monitoring tool and social listening service||Not disclosed||Not disclosed|
|Soci||Marketing platform for multi-location brands||Not disclosed||Not disclosed|
|Eclincher||Social media management platform for social media experts||$59||10|
|Tailwind||Social media management tool for Pinterest and Instagram||$0||2|
|Fanbooster||Social management tool for creating supportive online communities||$49||15|
|Chatmeter||Data-driven solutions that deliver top customer experiences||Not disclosed||Not disclosed|
|Brand24||Media monitoring tool for social, news, blogs, forums, and more||$49||Not disclosed|
|YouScan||Social media monitoring through image recognition tool||Not purchasable||5 topics|
|BuzzSumo||Content marketing platform for influencer collaborations||$0||1 content project|
|Iconosquare||Social media scheduler tool and analytics||$59||3|
|Linktree||Free bio link tool for brands, creators and influencers||$0||Not disclosed|
|Listenfirst||Social media analytics tool to maximize ROI||Not disclosed||Not disclosed|
|Echobox||Pioneering automation for great content||Not disclosed||Not disclosed|
|Statusbrew||Social media marketing & management solution||$179||10|
|NapoleonCat||Social media tool for engaging customers||$27||3|
|Oktopost||B2B social media engagement suite||Not disclosed||Not disclosed|
|Klear||Influencer marketing platform||Not disclosed||Not disclosed|
|SocialPilot||Social media scheduling, marketing and analytics tool||$30||10|
|Content Studio||Discovery and curation tool for publishers, agencies & start-ups||$49||10|
|Rival IQ||Competitive social media analytics platform||$199||5|
|SentiOne||Conversational AI platform and social listening tool||$299||5|
|Social Blade||YouTube, Twitch, Twitter, and Instagram statistics tool||Not disclosed||Not disclosed|
|Sotrender||Facebook and Instagram analytics to grow organic performance||$70||5|
|HypeAuditor||100% AI-powered influencer marketing platform||$0||1|
|Shareablee||Ad sales & media planning platform||Not disclosed||Not disclosed|
|NiceJob||Cloud-based reputation management solution||starts at $75||Not disclosed|
|MavSocial||Social media management and advertising software for businesses||$19||10|
|Mentionlytics||Intelligent social media monitoring for growing brand reputation||$99||20|
|GetSocial||User acquisition and engagement solution||Custom||Custom|
|Orlo Social Marketing||Complete digital CX platform for managing reputation||Not disclosed||Not disclosed|
|Social Status||Social media analytics and reporting tool||$0||3|
|Analisa||Real-time insights & analytics tool for Instagram & TikTok||$0||Not disclosed|
|Deepdivr||Paid social media analytics tool||starts at $400||Custom|
|Meltwater||Media monitoring and social listening platform||Not disclosed||Not disclosed|
|Unmetric||Benchmarking platform for boosting social media performance||$300||Not disclosed|
|Netvibes||Social business on the 3DEXPERIENCE platform||Not disclosed||Not disclosed|
|TrackMaven||Content-first marketing and analytics software||Not disclosed||Not disclosed|
|Crowdtangle||Content discovery and social monitoring platform||Not disclosed||Not disclosed|
Social Media Metrics, Defined
Marketing decisions should be based on data. Below are some key social media metrics every marketer should know before choosing a social media analytics tool.
The total engagement represents the sum of likes, comments, and shares.
Average Engagement rate per post by followers
The average engagement rate per post by followers is calculated as the total engagement (likes, comments, clicks, and shares) divided by the number of posts the profile published. The result is then divided by the number of followers multiplied by 100.
Average Engagement rate per post by reach
The engagement rate per post by reach is calculated as percentage of likes and comments divided by total number of posts for a specific period of time, all divided by reach.
The reach of your post measures how many unique users have seen your content.
Impressions represent the total amount of time your content has been displayed.
Followers growth rate
The followers growth rate shows the ratio between gained and lost followers.
Video watch time
The video watch time measures the overall time spent watching a video.
Video engagement rate
Video engagement rate is the percentage of impressions that have resulted in some form of video engagement. Video engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.
Post clicks represent the total number of times a post was clicked. This includes photo views and video plays but excludes comments, likes, and shares.
Average posts per week
The average posts per week refer to the ratio between the number of posts shared on social media sites every week.
57,713 brands and agencies have generated more than 51,403 social media reports with Socialinsider so far.
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