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Powerful Social Media Analytics and Reporting Tools for Marketers

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Powerful Social Media Analytics and Reporting Tools for Marketers

Data matters more than ever, and the social media analytics process is the key, so if you want to keep your brand relevant in social media, you must use social media analytics tools.

You'll get insights like when is the right time to post, what content brings you more engagement, and how to promote yourself to become an industry influencer.

Wondering what are the benefits of using this kind of tools?

Used correctly, tools can improve productivity, help you understand and measure your social campaigns, create reports for your clients or pitch new ones.

In this article, you'll discover 11 of the best social media analytics and reporting tools you should try in 2020.

Let's start!

Social media analytics & reporting tools for 2020

Analytics and Reporting tools

  1. Socialinsider
  2. Socialbakers
  3. SproutSocial
  4. Iconosquare
  5. Buffer
  6. Hootsuite
  7. Agorapulse
  8. SEMrush
  9. BrandWatch
  10. Fanpage Karma
  11. Content Studio

1. Socialinsider

Socialinsider is a social media competitive benchmarking, analytics, and reporting tool for Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.

You can track all meaningful metrics, like followers' evolution, social shares, engagement evolution, posting frequency, Β video metrics, and more.

The best part comes right now! You can also track and benchmark your competitors' activity and see when and what types of content they are posting. Having access to all these metrics will help you create a better strategy and improve your future content.

Socialinsider's dashboard

For each social network, you can download individual in-depth reports, like this:

  • Facebook: PDF, PPT, XLS reports
  • Instagram: PDF, PPT, XLS reports
  • LinkedIn own pages: PDF, PPT reports
  • Twitter: PDF, PPT, XLS reports
  • YouTube: PDF, PPT, XLS reports

You can also run competitor comparison reports and analyze your competitor's social media strategy to improve yours.

Note! You can create branded reports with your logo and brand colors. Also, you can set up monthly or quarterly reports that can be sent directly to your inbox.

Create branded reports for your clients

There's a 7-day free trial, so you can test it out before investing.

2. Socialbakers

This app can be used for publishing, measurement, monitoring, reporting and optimization of social communication.

It enables you to do a complete audit of your account - however the insights and features are limited unless you decide to upgrade your plan.

  • Instagram analysis and reporting - With this, you'll be able to access data dashboards that are used for data interpretation.
  • Campaign measuring - Socialbakers enables you to measure campaigns into metrics and identify trends. This will lead you to a successful campaign.
  • Followers growth and engagement analysis - Examining your followers, makes it easier to understand your target audience.


As well as other tools you can try this app for free for a few days, then decide if it's a yay or nay.

3. SproutSocial

SproutSocial has grown from a platform that only managed and monitored your Instagram account, into a well-rounded analytics, publishing and monitoring tool across most social media channels: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

With a free 30-day trial you can decide if you can transform your campaign or not using this tool.


This platform includes analysis, competitors' comparison, and the most important element - social media reporting:

  • Tracking – This tool gives you access to a range of data insights to help improve your campaigns.
  • Data analysis – It’s easy to analyze your data to locate top posts based on comments, likes and/or engagement.
  • Reporting – Reporting is also comfortable with SproutSocial, it provides meaningful and easy to interpret information that can aid in decision making.

Pro-tip: consider the 30-day free trial and see if the platform fits your requirements. Your social media management needs may differ depending on the volume of data you handle as well.

Depending on your data requirements, you can combine the use of a tool like Sprout Social together with big data analytics softwares. This will help run both your social media analytics and marketing smoothly together and could ensure you don’t miss out on a goldmine of insights.

4. Iconosquare

This tool helps you improve interaction with your clients by giving you insights on when to post and what to post on Instagram and Facebook based on what your audience preferences.

Performance tracking and planning your content are two vital elements, and being able to understand the social metrics will help you create a successful campaign.


During a 14-day trial with Iconosquare, you can manage your content, schedule, and publish your posts, draft, and automatically post content.

5. Buffer

Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. Buffer schedules, reports and publishes content for brands’ own pages.

Their product is divided into 2 tools: publishing, and analysing.


They can help you build your audience and grow your brand on social media, and after that, you can analyze and measure the performance of your posts.

6. Hootsuite

From getting prospects to serving clients, Hootsuite helps you keep your social media presence active 24/7.

This is a management, scheduling, curation, measurement, and monitoring tool. It supports Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Youtube.

With a free 30-day trial, you can see if this tool fits your needs and stop worrying.


Depending on the plan you choose, there are different features available. The free version lets you manage five profiles and the pro version allows you to manage up to 50 profiles.

7. Agorapulse

Agorapulse is a social community and moderation tool that helps businesses manage all their social network profiles.

The platform is built to enable enterprises to implement total management of their accounts in top social networking sites: Facebook, Twitter, Instagram, LinkedIn, and YouTube. It offers social media metrics including customized power reports.


With a 28- day free trial, you have plenty of time to figure out if this tool is a good fit for your business.

8. SEMrush

SEMrush is known as the best SEO suite and the best digital tool. Using this tool, you can analyze Instagram, Facebook, and LinkedIn pages.

You can monitor your total page likes, new page likes, when your fans are online, and you can see your audience by country, language, and demographics.

Another great aspect is the possibility of analyzing keywords. You'll see the keyword difficulty index, the average number of monthly searches for the analyzed keyword, URLs displayed in organic search results for the analyzed keyword, and more.


If you want to get an overview of all your social channels and compare it with your competitors, you can start their free trial.

9. BrandWatch

Specialized in social listening, Brandwatch takes data from across all social media platforms as well as the web in general. This is helping brands keep up to date with their digital presence quickly in order to better understand their image and position.


The big plus of this tool is that it also provides competitive analysis, offering easy access to consumer insights overall.

10. FanpageKarma

Fanpage Karma is an all-round online tool for everything that has to do with social media management.

It helps social media managers and agencies better engage fans and reach a growing community on social networks.

Using this tool, you can analyze your pages and those from competitors, and you're able to create the best campaigns, but also allows you to communicate with your clients, as well as plan and publish your posts.

11. Content Studio

Content Studio promises to help you discover, curate and automate social media posts under one roof.


A perfect tool for Content curation and social media analytics for a high-range of social channels, offering in-depth analysis with an add-on feature of social inbox where you can manage your direct messages of all social channels at one place.

Final thoughts

You can be a brand, agency, or small business owner. These tools will help save time, energy, and effort when implementing and executing a social media marketing strategy.

Each social media analytics tool that I've mentioned in this article offers a free trial, so you can try out each of them before you decide which is the perfect match for you.

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Maria Ganta

Maria Ganta

Marketing Coordinator @ Socialinsider

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

Powerful Social Media Analytics and Reporting Tools for Marketers
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