Socialinsider Product Updates - July

July brought sunshine, music, and exciting product updates. ☀️

We've been busy not just having fun, but also launching new features to deliver the value you deserve.

Here's a look at what we accomplished this July. 🙌

1. Free Video Analysis Tools

Video now dominates social media, but how effective are your Reels and TikToks?🧐

We've launched a suite of free video analysis tools that reveal what makes videos go viral. No more guessing — now you can see the actual data!

We've released a complete toolkit for your video analytics strategy at zero cost:

• Instagram Reels Analytics
• TikTok Video Analytics
• YouTube Video Analytics
• YouTube Shorts Analytics
• Facebook Reels Analytics

Key insights available across all tools include:

• total video views
• average video views
• engagement rates (for video content only)
• posting patterns

These metrics are ideal for understanding which video strategies truly work in your industry.

Unlike standard analytics that combine all content types, these tools focus exclusively on video performance. This allows you to optimize your Reels strategy independently from your photo posts.

Check out the example below — we display only top-performing Reels, allowing you to focus exclusively on your Reels strategy.

Since video content behaves differently, it deserves to be tracked differently! 😉

2. New Video Metrics

Speaking of video content — we've introduced new video metrics to enhance your analytics dashboard. These tools provide deeper insights into your video performance across platforms. 📊

We've expanded our video measurement capabilities to include detailed video length metrics for Facebook and Instagram, matching what was already available for YouTube and TikTok.

Here are the new metrics now available in the dashboard:

• Instagram
  • Total Reels Length
  • Average Reel Length
• Facebook
  • Total Videos Length
  • Average Video Length
  • Total Reels Length
  • Average Reel Length

Since Meta currently maintains both Reels and traditional video content on Facebook, we've separated the metrics to give you clear insights into each format's performance.

Video length is now displayed at the post level for each Instagram Reel and Facebook video/Reel.

This creates a more consistent cross-platform analysis experience, helping you understand how video duration affects engagement across different social networks.

3. Facebook Reels

Finally! We're excited to announce that Facebook Reels now has comprehensive dedicated analytics that are completely separate from regular video content. 🙌

This highly requested feature gives you the ability to isolate and analyze your Reels performance with specialized metrics explicitly tailored for this unique short-form video format.

By separating Reels analytics from other video content, you'll gain much clearer insights into how this format performs within your overall content strategy:

• Dedicated Facebook Reels analytics with specialized metrics
• Track Reels' performance independently from other video content
• Reels-specific engagement insights that matter for this format
• Better understanding of how your Reels compare to traditional posts
• All the metrics you need to optimize your Facebook Reels strategy

Product Improvements 🚀

July brings an honorable mention — we've completely refreshed our XLS/CSV reports! These updated reports make working with your data significantly easier and more enjoyable. 😊

We've added many new useful metrics (including those TikTok video views that were missing before - our bad!), made the reports easier to read, and fixed all those annoying bugs that were causing problems with report generation and accuracy.

These improvements make your data exports more reliable and complete for all your analysis needs!