To view analytics for your TikTok videos, follow these steps:

1. Switch to a Pro/Business/Creator Account (required for advanced analytics):
- Go to your profile.
- Tap the three dots (menu) in the top right corner.
- Select Settings and Privacy > Manage Account.
- Tap Switch to Pro Account and choose either Creator or Business.

2. Access the Analytics Dashboard:
- Open TikTok and go to your profile.
- Tap the three lines (menu) in the top right.
- Select Creator Tools.
- Tap Analytics to open your dashboard.

For Individual Video Analytics:
- On your profile, tap the video you want to analyze.
- Tap the More Data or Analytics option (may appear as an icon or button).
- Here you’ll see detailed stats such as total views, likes, comments, shares, average watch time, traffic sources, and audience demographics.

Yes, TikTok offers a built-in analytics tool for users with a Pro, Creator, or Business account. This tool provides comprehensive metrics on video performance, follower growth, engagement, and audience demographics.

However, the native analytics have notable limitations, such as limited historical data and demographic breakdowns, no advanced segmentation, no competitor benchmarking, no custom reporting, and no cross-platform comparison.

So, if you are a brand, agency, or managing social at scale and you need more granular insights, competitive analysis, or multi-platform reporting, you should consider investing in a third-party social media analytics platform such as Socialinsider.

Quick View:
- Go to your profile.
- Each video thumbnail displays a number at the bottom—this is the view count for that video.

Detailed Method (with Analytics enabled):
- Open the video and tap Analytics or More Data for an in-depth view of statistics, including total plays, unique viewers, and more.

Native TikTok analytics are accessible within the app for Pro, Creator, or Business accounts, under Creator Tools > Analytics. It provides data on video views, engagement, audience insights, and trending content.