8 Of The Best Social Media Analytics And Reporting Tools To Consider

| Instagram Analytics | Maria Ganta

Smart marketers bring their creative team and data geeks together.

Using a social media analytics tool has become an essential element in social media marketing, and given the amount of data insights available, you need to use the entire digital toolbox to boost your marketing efforts.

Data still matter. You should know when it’s the right time to post, what content brings you more engagement and how to promote yourself to become an industry influencer.

If you want to have all the data in front of you, using a social media reporting tool is a great help. It helps you record the business results and how your brand is perceived online.

In this article, I will share with you a list of 8 social media analytics tools that you should give it a try and see what best fits your needs.

8 of the Best Social Media Reporting Tools to Consider

What's in this article:

👉 Socialinsider
👉 SocialBakers
👉 SproutSocial
👉 Iconosquare
👉 Fanpage Karma
👉 Buffer
👉 Hootsuite
👉 Agorapulse

#1. Socialinsider

Socialinsider is an Instagram Analytics, Facebook and Twitter competitive tool which aims to deliver quality insights to brands or businesses through their social media professionals, working in agencies or companies.

There's a 7-day free trial, so you can test it out before investing.

  • Competitor analysis and benchmarking - Analyze your competitors' Instagram profiles and monitor their growth over time.

  • Access historical data for any Instagram account - Understand why, and how, they've performed over time.

  • White-label reports - Reporting is essential when it comes to data. This tool gives you clear reports on content performance, engagement and/or hashtags.

Socialinsider's dashboard

Tastefully design reports and impress your clients or customers.

#2. SocialBakers

This app can be used for publishing, measurement, monitoring, reporting and optimization of social communication.

It enables you to do a complete audit of your account - however the insights and features are limited unless you decide to upgrade your plan.

  • Instagram analysis and reporting - With this, you'll be able to access data dashboards that are used for data interpretation.

  • Campaign measuring - Socialbakers enables you to measure campaigns into metrics and identify trends. This will lead you to a successful campaign.

  • Followers growth and engagement analysis - Examining your followers, makes it easier to understand your target audience.


As well as other tools you can try this app for free for a few days, then decide if it's a yay or nay.

#3. SproutSocial

SproutSocial is a great platform if you want to manage your Instagram account. This platform includes analysis, competitors' comparison and the most important element - social media reporting.

With a free 30-day trial you can decide if you can transform your campaign or not using this tool.

  • Instagram tracking – This tool gives you access to a range of data insights to help improve your Instagram campaigns.

  • Data analysis – It’s easy to analyze your data to locate top posts based on comments, likes and/or engagement.

  • Reporting – Reporting is also comfortable with SproutSocial, it provides meaningful and easy to interpret information that can aid in decision making.


#4. Iconosquare

This tool helps you improve interaction with your clients by giving you insights on when to post and what to post based on what your audience preferences.

Performance tracking and planning your content are two essential elements.


Because you can understand the social metrics like including engagement rates or demographic data. All these insights help you create a successful campaign.


You can also manage your content, schedule your posts, draft and automatically post content with Iconosquare.

#5. Fanpage Karma

Fanpage Karma is an online tool for social media analytics monitoring. It helps social media managers and agencies to engage fans better and reach a growing community in the social networks.

Using this tool, you can analyze your own pages and those from competitors being able to create the best campaign. You also can check key data and compare them between different pages.

Fanpage Karma

#6. Buffer

Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.


This tool schedules, reports and publishes content for brands. It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+.

#7. Hootsuite

If you want your social presence active 24/7 and you don’t have time to do this yourself Hootsuite is your answer.

This is a scheduling, curation, measurement and monitoring tool. It supports Twitter, Facebook, Google+, WordPress, Instagram, Pinterest, and YouTube.

With a free 30-day trial, you can see if this tool fits your needs and stop worrying.


#8. Agorapulse

Agorapulse is a social community and moderation tool that helps business manage all their social network profiles.


The platform is built to enable enterprises to implement total management of their accounts in top social networking sites: Facebook, Twitter, Instagram, LinkedIn, and Google +.

Final thoughts

Above you have a list with top social media analytics, management, and reporting tools.

All of them offer a free trial, so I recommend you to try out each of them, or at least three of them before you make a decision for your social media reports.

Whether you’re a brand, agency or small business owner, these tools will help save time, energy and effort when implementing and executing a social media marketing strategy.

Start a free Socialinsider trial and get in-depth, easy to read graphs displaying your Facebook insights like
followers’ evolution, average engagement rate per post, reach, impressions and history data. Research your competitors on Facebook and optimize your page’s growth.

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Maria Ganta

Maria Ganta

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

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