United Kingdom Travel Benchmarks
Discover social media benchmark reports for brands in United Kingdom Travel
Travel
13 Brands
Top Brands in Travel
Explore top-performing brands from Travel Across industries
Key Recommendations
Industry Performance Insights
Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.
Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.
Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.
Key Recommendations
Average Engagement Rate by Platform
Focus on TikTok, as it has the highest engagement rate of 2.47%, especially in video content, to maximize reach and audience interaction.
Explore and adapt successful video strategies from TikTok to other platforms like YouTube and Instagram to boost engagement overall.
Consider reevaluating content strategies on Facebook, Instagram, and Twitter, where engagement rates are significantly lower, to improve performance and audience engagement.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok, where the engagement rate (2.47%) significantly surpasses other platforms, indicating high content resonance.
Explore video content strategies on YouTube and Instagram to capitalize on their popularity and potentially increase engagement further.
Evaluate and optimize text and photo content on Twitter and Facebook, where engagement rates are comparatively low, to enhance performance.
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