United Kingdom Industry Benchmarks
Discover social media benchmark reports for brands in United Kingdom
United Kingdom
115 Brands
Top Brands in United Kingdom
Explore top-performing brands from United Kingdom Across industries
Key Recommendations
Industry Performance Insights
Focus on Travel, Fashion & Apparel, and Beauty & Cosmetics sectors, as their engagement rates are relatively high, indicating strong content resonance with UK audiences.
Leverage insights from top brands within these high-performing industries to tailor creative campaigns that align with UK consumer interests and preferences.
Monitor and adapt strategies based on engagement trends to maintain or improve content effectiveness in the competitive UK market.
Key Recommendations
Platform Performance Insights
Focus on TikTok for engaging video content, as it leads with the highest engagement rate in the UK market, especially for video formats.
Leverage YouTube for more in-depth and longer-form video campaigns, given its strong performance with a 2.04% engagement rate.
Improve engagement on Instagram by optimizing video content, since it shows the potential for growth in this platform, despite a lower current engagement rate.
Key Recommendations
Content Performance Insights
Focus on TikTok and YouTube for video content campaigns in the UK, as they show the highest engagement rates driven by video content.
Optimize content strategies on Instagram by increasing video content, given its relatively higher engagement compared to photo-based posts, aligning with audience preferences.
Consider reducing investment in Twitter for the UK market, as its low engagement rate suggests limited effectiveness for your current content approach.
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