Social Media Benchmarks by Brand
Explore social media performance data for 600+ brands. Pick your competitor and see how you compare.
Data range: Jan - Jun 2025
Industries
Countries
33.41%
Avg. Engagement Rate
Avg. Engagement Rate0
Followers
FollowersYouTube
Top Platform
Top Platform
18.2%Avg. Engagement Rate
Avg. Engagement Rate2318Followers
FollowersInstagramTop Platform
Top Platform
16.84%Avg. Engagement Rate
Avg. Engagement Rate0Followers
FollowersTikTokTop Platform
Top Platform
8.48%Avg. Engagement Rate
Avg. Engagement Rate1.2MFollowers
FollowersYouTubeTop Platform
Top Platform
8.3%Avg. Engagement Rate
Avg. Engagement Rate0Followers
FollowersTikTokTop Platform
Top Platform
6.92%Avg. Engagement Rate
Avg. Engagement Rate0Followers
FollowersTikTokTop Platform
Top Platform
5.58%Avg. Engagement Rate
Avg. Engagement Rate42KFollowers
FollowersTikTokTop Platform
Top Platform
5.38%Avg. Engagement Rate
Avg. Engagement Rate360KFollowers
FollowersTikTokTop Platform
Top Platform
4.8%Avg. Engagement Rate
Avg. Engagement Rate44KFollowers
FollowersYouTubeTop Platform
Top Platform4.8%Avg. Engagement Rate
Avg. Engagement Rate44KFollowers
FollowersYouTubeTop Platform
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Social Media Benchmarks by Platform
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