Social Media Benchmarks by Brand
Explore social media performance data for 600+ brands. Pick your competitor and see how you compare.
Data range: Jan - Jun 2025
Industries
Countries
33.61%
Avg. Engagement Rate
Avg. Engagement RateVideo
Top Content
Top ContentYouTube
Top Platform
Top Platform
16.75%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentTikTokTop Platform
Top Platform
16.5%Avg. Engagement Rate
Avg. Engagement RateReelTop Content
Top ContentInstagramTop Platform
Top Platform12.26%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentYouTubeTop Platform
Top Platform
8.42%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentYouTubeTop Platform
Top Platform
8.23%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentTikTokTop Platform
Top Platform
6.37%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentTikTokTop Platform
Top Platform
5.24%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentTikTokTop Platform
Top Platform
5.14%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentTikTokTop Platform
Top Platform
4.95%Avg. Engagement Rate
Avg. Engagement RateVideoTop Content
Top ContentYouTubeTop Platform
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Social Media Benchmarks by Platform
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