Top 9 LinkedIn Analytics Tools for Tracking, Reporting, and Optimizing Performance

While I was growing my own LinkedIn presence, one thing became clear: LinkedIn’s algorithm does not play by the same rules as other social platforms. Think dwell time on posts influencing reach more than other vanity metrics.

And if you’re running a LinkedIn company page, you need to go deep into these differentiators and measure performance.

That’s exactly why we keep seeing brands abandon native LinkedIn analytics for more advanced third-party tools. 

I tested over 20 LinkedIn analytics tools to compile a list of ones that meet each requirement. Be it content analysis, influencer marketing analysis, or social listening, there’s a tool for each use case in this guide.

But first, let’s understand how to pick the right tool for your business.

Key takeaways

• Socialinsider is the most comprehensive LinkedIn analytics tool for deep page performance, content breakdown, AI insights, and automated reporting.
• Taplio is a creator-friendly tool that blends LinkedIn analytics with AI-powered content creation, scheduling, and growth tracking.
• Keyhole is the best option for real-time hashtag, trend, and sentiment analysis to understand what’s gaining traction on LinkedIn.
• Favikon is a powerful influencer analytics platform using AI-driven authenticity scores to help you find and evaluate high-trust LinkedIn creators.
• Brand24 is a robust social listening tool that detects real-time LinkedIn mentions, sentiment shifts, and audience emotions to monitor brand perception.
• Iconosquare is ideal for teams needing customizable dashboards and branded LinkedIn reports with detailed performance and posting insights.
• Buffer is a lightweight, beginner-friendly tool offering clean, easy-to-read LinkedIn analytics and simple performance reporting.
• Coupler.io is the best automated LinkedIn Ads reporting solution, pulling campaign data into Sheets or BI tools with refreshes every 15 minutes.
• Brandwatch is a high-end analytics suite designed for tracking LinkedIn campaigns, sentiment, trends, and ROI at an enterprise level.

What should you consider when searching for a LinkedIn analytics tool?

I tested every LinkedIn analysis tool in this guide, dug through G2 and Reddit feedback to understand real user experiences, and evaluated each platform across the following criteria.

• Comprehensive metrics coverage: Look for platforms that go beyond surface-level engagement and actually break down reach, impressions, follower trends, and audience insights. 
• Content analysis and categorization: I paid close attention to how each tool handled content pillars, whether through AI tagging or simple manual categories. The best ones make it obvious which themes are driving real engagement.
• Automated and customizable reporting: Since manual reporting is a time sink, I focused on tools that automate the process and offer customizable dashboards. This could mean quick exports to PDF, Excel, or PowerPoint.
• AI features: AI features make it easy to find the data you want and automate grunt work. 
• Ease of use and flexibility: I tested how quickly I could onboard, navigate, and adapt to each platform. Tools with clean interfaces and effortless setup delivered a noticeably smoother workflow.
• Data accessibility and API integration: Historical data access and transparent API limits were big criteria for this list. I also looked for tools that let you export raw data or integrate with other platforms without friction.
• Pricing and plan flexibility: Pricing can get messy fast, so look for tools with simple, transparent plans that don’t secretly punish you for adding pages or team members.

Top 9 LinkedIn analytics tools in the market

Before we check out each tool in detail, here’s a short summary of what each tool offers.

	Best for	Key features
Socialinsider	Detailed page performance & content analysis	Cross-channel analysis, advanced LinkedIn metrics (reach, impressions, follower growth, engagement), AI-powered insights and summaries, content pillar analysis, auto-report scheduling, organic value calculation
Taplio	Analytics combined with scheduling & content creation	Follower growth and engagement tracking, post-type performance insights, AI-powered content generation, viral content discovery, team collaboration tools, relationship management for leads
Keyhole	Hashtag & trend analysis	Real-time hashtag tracking, trend analysis dashboard, post-type insights, sentiment analysis, influencer identification, competitor benchmarking, custom reports
Favikon	Influencer campaign analytics	AI-powered authenticity score, influencer rankings by credibility and growth, performance tracking and benchmarking, built-in influencer CRM, AI-assisted discovery and recommendations
Brand24	Social listening & audience analysis	Real-time audience monitoring, sentiment and emotion analysis, Share of Voice tracking, top authors and sources identification, geolocation and keyword insights, custom dashboards and reports
Iconosquare	Customizable reporting	LinkedIn page analytics (followers, engagement, reach), post-type performance, custom drag-and-drop dashboards, branded reports for stakeholders, best-time-to-post insights
Buffer	Lightweight, beginner-friendly analytics	Simple LinkedIn analytics dashboard, exportable PDF or image reports, cross-platform tracking, audience demographics, best time to post recommendations, post-by-post breakdown
Coupler.io	LinkedIn Ads analytics	LinkedIn Ads data integration (Sheets, Looker Studio, Power BI), campaign metrics (impressions, clicks, spend, CPC, conversions), automated data refreshes, custom transformations and scheduled exports
Brandwatch	Campaign analytics & ROI tracking	Trend and topic detection, influencer and audience insights, conversion and attribution tracking, real-time alerts and AI summaries, global and multilingual monitoring

1. Socialinsider – best for detailed page performance and content analysis

Looking to validate your work to executives or clients? Socialinsider’s in-depth LinkedIn analytics make it easy to demonstrate your credibility and results.

One of our customers mentioned the same when she said, “I’m the first person responsible for social analytics, and we didn’t even have LinkedIn data before. Showing LinkedIn insights helped me prove I was adding value.”

All you need to do is create an account, and you can instantly get all the data you need.

The best part? Socialinsider will soon launch an AI assistant to get quick answers to questions. For example, you can ask it to summarize performance over a period, pinpoint areas where you are excelling or struggling, compare performance, and so much more.

Key features:

• Cross-channel analysis: Analyze your social media strategy as a whole and see where LinkedIn stands among all the platforms.

• Advanced LinkedIn metrics: Get metrics and data like reach, impressions, follower growth, engagement by follower and reach, post types by engagement, reactions, comments, and shares distribution, etc.

You can even click on any sharp upticks and downfalls in the graph to pinpoint the posts that led to them.

You can even click on any sharp upticks and downfalls in the graph to pinpoint the posts that led to them.

• Top and bottom-performing content: For a specific period, see which posts worked the best and which tanked. Analyze what you can do more of and what you can improvise.

• Key Insights Summary: Let AI summarize your performance for a specific period and suggest you what steps to take next.

• Content pillar analysis: Find the pillars performing best on LinkedIn. Look at the engagement each pillar generates for your page.

• Autoreporting: Schedule autoreports that gets delivered to your inbox on specific periods. Share the social media reports with your clients easily.

• Organic value: Assign dollar value to key metrics and see the organic social media value your LinkedIn page generates. This could be a great way to earn credibility in front of management and clients.

Pros:	Cons:
Get comprehensive LinkedIn analytics in a visually intuitive way. Dig deep into anomaly and comparison analysis. Utilize the built-in AI assistant to get quick data retrieval and even analysis. Affordable pricing plans that don’t burn a hole in your pocket.	Lacks scheduling functionality, so you will have to use native LinkedIn scheduler for that.

Pricing:

Socialinsider offers a free trial of 14 days and the monthly plans start from $99.

Reviews:

“I've been using this SaaS tool to track and analyze the performance of our social media accounts, and it's been a game-changer. The interface is very user-friendly, and it makes it easy to get clear, actionable insights without wasting time. I especially appreciate how intuitive the platform is—it has definitely helped speed up my daily workflows. Highly recommend it for marketing teams or anyone managing multiple social accounts!”  - Sinem I., Brand Director, G2 Reviewer

2. Taplio — best for analytics combined with scheduling and content creation

Taplio has some great analytics in store. But truth be told, I love the tool more for the extras it brings for LinkedIn marketing.

After a few weeks of testing it on my own LinkedIn presence, what really stood out were how seamlessly the features tie together: the analytics dashboard shows more than just views and likes. It let me track follower growth, engagement trends, and even compare post types side by side.

I could even queue up posts at optimal times (thanks to their ‘best-days/best-times’ suggestions).

If you struggle with content creation, you’ll love their AI-assistant feature. I generated hooks, full draft posts and even carousels for LinkedIn, all tailored to my profile voice and topic. You can surface viral posts in your niche, see what’s really working and borrow strategy.

Key features:

• Advanced LinkedIn analytics: Track follower growth, engagement trends, post performance, and audience insights all in one dashboard.
• AI-powered content creation: Generate post ideas, hooks, and carousels tailored to your voice and niche.
• Performance insights by post type: Compare how text, image, carousel, and video posts perform to refine your content strategy.
• Viral content discovery: Surface trending LinkedIn posts in your niche to spark inspiration or repurpose ideas.
• Team collaboration: Manage multiple LinkedIn profiles, share analytics, and coordinate posting within one workspace.
• Relationship management: Identify top engagers and potential leads directly from your interaction data.

Pros:	Cons:
Users appreciate the focus on analytics and insight: the ability to see what content works and adapt accordingly. The platform is easy to use and does not require a steep learning curve. Reviewers mention that the customer support is solid.	The generated content (especially AI-drafts) is sometimes seen as too generic or requiring a lot of manual editing.  Many users feel the price is high for what they actually get.

Pricing:

Offers a free trial of 7 days post which their plans start from $39 per month.

Reviews:

“The best about Taplio is how it streamlines LinkedIn content creation and scehduling with smart automation, making it easy to consistently engage my network without spending hours crafting posts. Easy to use, easy to integrate and easy to implement tool. All you need to do is attach your LinkedIn profile and rest Taplio will do. We use it for scheduling future posts. Support is prompt.” - Ashutosh J., Marketing team lead, G2 Reviewer

3. Keyhole — best for hashtag and trend analysis

Ever wondered which hashtags actually move the needle on LinkedIn instead of just clogging your feed? 

I loved how Keyhole let me plug in my target hashtags (and even my competitors’), watch the live feed of mentions, peak impressions and engagement spikes, and spot which tags were trending upward or fading fast. 

You can even analyze the sentiment behind the hashtags and mentions to see if you can actually include them in your strategy.

Not only that, I could cross-compare keywords, dig into audience demographics, and uncover which post types and topics were trending right now with this LinkedIn hashtag analytics tool.

Key features:

• Real-time hashtag tracking: Monitor live performance of hashtags: mentions, reach, impressions, and engagement spikes as they happen.
• Trend analysis dashboard: Identify which hashtags or topics are gaining traction (and which are fading) using visual trend graphs and historical data.
• Post type insights: Discover which content formats (text, image, video) perform best within your tracked topics.
• Sentiment analysis: Gauge public tone and reactions around hashtags or campaigns.
• Influencer identification: Find the top voices and contributors driving conversations around your tracked hashtags.
• Competitor monitoring: Track how competitors’ hashtags or content trends are performing to benchmark your efforts.
• Custom reports: Create and export visual dashboards showing performance over time for campaigns or branded hashtags.

Pros:	Cons:
Reviewers say the dashboard and reporting make sharing insights with stakeholders much easier. The tool saves time by consolidating data from multiple sources so you don’t have to piece reports together manually.	Several users report the pricing is steep, especially for smaller teams or less frequent use cases.  The interface and setup have a moderate learning curve and may feel overwhelming initially.

Pricing:

No details about the free trial and pricing available on the website. Contact them for more details.

Reviews:

 “I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.” - Tasmy G., Communications Officer, G2 Reviewer

4. Favikon — best for influencer campaign analytics

Imagine scanning thousands of LinkedIn creators and getting all the data in an instant. That’s where Favikon can help you. 

I tried the tool on a test influencer hunt for a campaign. The platform let me sift through a 10 million+ creator database, apply filters like industry, language and niche, and instantly spot voices that were perfect for the test campaign. 

I enjoyed how its AI-powered Authenticity Score flagged creators with genuine followings and high-quality engagement (no bot armies here). 

I also used the profile-analyzer to check historical growth trends, audience demographics and estimated post-value before reaching out. On top of that, Favikon’s exportable creator reports mean you can share your shortlist with stakeholders within minutes. 

Key features:

• AI-powered authenticity score: Evaluates how genuine an influencer’s following and engagement are, detecting fake followers, spammy activity, or AI-generated content.
• Influencer rankings: View platform-specific rankings (including LinkedIn) to identify top voices by influence, credibility, and growth.
• Performance tracking: Monitor influencer growth trends, engagement evolution, and historical performance over time.
• Competitor benchmarking: Compare multiple influencers or brand advocates side-by-side to gauge relative authority and engagement quality.
• Campaign and CRM integration: Save, group, and manage shortlisted creators directly in a built-in CRM with notes and tags.
• AI-assisted discovery: Get smart recommendations for new creators based on your brand’s target audience and campaign goals.

Pros:	Cons:
Reviewers highlight that Favikon delivers excellent value for money, given the depth of its creator data and analysis. Its user interface is intuitive and clean, easing adoption across small teams.	A few users indicate that for niche or emerging influencers, the available data can sometimes be less robust than expected.

Pricing:

 Offers a free trial of 7 days and the paid plans start from $99 per month.

Reviews:

“I like how the influencer discovery tool is built. We launch campaigns on LinkedIn for Sitechecker in different languages and look for nano and micro influencers who: have not just followers, but also a trust of the audience who know how to engage their followers who have a focus on one niche (SEO). A lot of filters and scoring algorithms help to identify influencers with the biggest relevance and engagement potential.” - Ivan P., Head of Product, G2 Reviewer

5. Brand24 — best for social listening and audience analysis

Picture this: a LinkedIn post goes live, and minutes later Brand24 flags an anomaly: mentions up 320% and sentiment swinging positive. That’s where the tool really shines. 

I love how its AI Anomaly Detector catches engagement spikes before they even show up in analytics dashboards. 

You can then use the Emotion Analysis panel to break down audience reactions into real, readable signals (curiosity, excitement, even frustration) instead of vague ‘positive vs negative’ labels. 

The tool also allows you to see where a brand stands in ongoing LinkedIn conversations and which keywords are suddenly trending. I also utilized the Geolocation filters and Top Authors view to reveal where the buzz is strongest and who’s driving it.

Key features:

• Real-time audience monitoring: Track mentions and discussions about your brand, industry, or competitors across LinkedIn and other social platforms.
• Audience segmentation: Filter mentions by demographics, platform, location, or influence level to understand who’s engaging with your content.
• Top authors and sources: Identify influential LinkedIn users or publications driving conversations around your brand or topics.
• Emotion analysis: Goes beyond polarity and detects nuanced emotions like excitement, anger, or disappointment for deeper context.
• Contextual keyword insights: Shows the most common phrases or emotions tied to your brand mentions, giving insight into public mood.
• Share of Voice: Compare your LinkedIn presence against competitors to measure brand visibility within your niche.
• Custom dashboards and reports: Visualize LinkedIn analytics with sentiment charts, engagement trends, and exportable audience reports.

Pros:	Cons:
Many reviewers highlight the intuitive interface and low barrier to getting started, which helps teams adopt the tool without heavy training. Its real-time mention alerts let users respond to brand conversations and reputation issues far quicker than before. The customer support is responsive and helpful whenever issues arise.	Pricing is steep for smaller companies or individual users, which limits accessibility. While the tool is solid for listening, it does not replace a full-scale social media management or analytics platform.

Pricing:

Provides a free 14 day trial after which their plans start from $199 per month.

Reviews:

“I was particularly impressed by Brand24's real-time social listening capabilities and its ability to track mentions across multiple platforms. The sentiment analysis feature was also incredibly useful in helping me understand the tone and context of online conversations about my brand. Additionally, the user-friendly interface made it easy to navigate and make data-driven decisions.” - Alex C., Digital marketing specialist, G2 Reviewer

6. Iconosquare — best for customizable reporting

Want a tool that makes it easy to share results with your management or clients? Iconosquare is one of the best LinkedIn reporting tools out there. 

After tinkering with the platform, I discovered the real magic in how its custom dashboards allow me to drag-and-drop the metrics that matter: follower evolution, impressions, engagement rate, and post-type breakdown, all on one screen.

I loved how the scheduled reports feature auto-sent the branded PDF or CSV to my stakeholders every Monday morning, meaning fewer “Where’s the report?” messages. 

On top of that, its LinkedIn-specific metrics include follower growth, impressions history and best-time-to-post charts among other metrics.

Key features:

• LinkedIn page analytics: Connect company pages to monitor overall performance (followers, engagement, and reach).
• Post-type analysis: Compare performance across content formats: text, photo, video, and document posts with this LinkedIn post analytics tool.
• Top-performing content: Identify which posts drive the highest engagement and impressions.
• Publishing frequency and consistency: Analyze how posting cadence correlates with audience growth and interaction.
• Custom dashboards: Build personalized analytics dashboards by dragging and dropping key LinkedIn metrics.
• Branded reports: Add your company logo and customized visuals for stakeholder-ready reporting.

Pros:	Cons:
The interface is often described as ‘intuitive’ or user-friendly, helping teams onboard quickly. Users working at agencies can utilize exportable reports and benchmarks to simplify sharing results with clients. The platform’s clear visuals and dashboards make analytics far more approachable than raw spreadsheets.	A number of reviewers mention there is a learning curve when diving into the more advanced metrics or custom dashboards. Customer support responsiveness is cited as inconsistent, with some users waiting longer than expected for resolutions.

Pricing:

Subscribe to a 14-day free trial, after which their plans start from $39 per month.

Reviews:

“The insights available made monthly reporting a breeze at our agency. The format of everything was super intuitive and it not only saved our team time but gave deeper insights than most platforms allow.” - Karli W., Social Media Director, G2 Reviewer

7. Buffer — best for lightweight beginner-friendly analytics

If you’re looking for effortless LinkedIn analytics without drowning in dashboards, Buffer is the right tool. 

After giving it a test run, I found it lets me track impressions, likes, comments and engagement rate for both LinkedIn Profiles and Pages with surprising clarity. The ‘Analyze’ tab shows you which posts hit hard and which just floated by, and the Sent Posts view make sorting performance across platforms feel straightforward. 

The tool also provides neat export options and a view of follower and post-growth over time, helping you create LinkedIn strategies that work.

Key features:

• Custom analytics dashboards: Access visual summaries that turn raw data into easy-to-read charts.
• Exportable reports: Download analytics in PDF or image format for quick sharing with your team or clients.
• Performance overviews: Track key metrics across multiple social channels (LinkedIn, Instagram, X, Facebook, etc.) in one place.
• Demographic insights: Understand audience composition (location, job roles, or engagement patterns).
• Best time to post: Buffer suggests optimal posting times based on when your audience is most active.
• Post-by-post breakdown: Identify top-performing content and run content analysis quickly through intuitive, sortable lists.
• Click tracking: Measure how often your audience clicks on links shared in posts.

Pros:	Cons:
Buffer’s clean, minimal interface makes it easy for beginners to get started without feeling overwhelmed. Scheduling and basic analytics are bundled into one tool, saving time compared with juggling separate apps. The entry cost to Buffer is reasonable which lowers the barrier for small teams and solo creators.	The analytics lack depth compared with specialist reporting tools, limiting insight for advanced users. A number of reviewers complain of limitations when managing many social accounts or large teams, making it less ideal for agency-scale use.

Pricing:

Provides a free plan and their paid plans start from $5 per month.

Reviews:

“I love that it has a clean, intuitive interface that’s easy to pick up even for beginners, which is great for me, who is a one-man team and it saves time for me to figure out the UI.” - Yoyo W., Content Creator and Specialist, G2 Reviewer

8. Coupler.io — best for LinkedIn ads analytics

If you’re looking for a way to supercharge your LinkedIn Ads reporting without wrestling with downloads and spreadsheets, Coupler.io is the right tool. 

Its LinkedIn Ads connector lets you pull campaign metrics like impressions, clicks, spend, CPC, CPM, conversions, and load them into Google Sheets, Looker Studio or Power BI in minutes. 

What stood out to me was the ready-made dashboard templates (creative breakdown, monthly performance, reach & frequency) that let me visualize ROI quickly. The best part? With automation set up, the data refreshes every 15 minutes, so I wasn’t chasing outdated LinkedIn metrics.

Key features:

• Wide destination support: Export and integrate ad data into Google Sheets, Looker Studio, Power BI, Tableau, BigQuery and more.
• Custom transformations: Apply filters, sort data, add custom columns and formulae so data is ready for LinkedIn analysis.
• Cross-platform and multi-account views: Combine LinkedIn Ads data with other ad platforms or accounts for consolidated reporting.
• Scheduled exports/automations: Set up automatic exports and alerts so you spend less time manually compiling reports

Pros:	Cons:
The interface is praised as it has a low-code or no-code setup, making it easy for non-technical users. The support and documentation helps with easy onboarding on the platform.	Certain essential integrations (or advanced transformations) are only available on higher plans, limiting smaller teams.

Pricing:

Offers a free plan and their paid plans start from $32 per month.

Reviews:

“Coupler.io has a very intuitive interface—even for people who aren’t very technical. We didn't need any technical support to implement it. We’ve used it mainly to automate and organize data from HubSpot and other platforms like Google Analytics and Google Ads, and it has worked better than any other tool we tested. The ability to filter data before importing it helps us get cleaner, more useful results right from the start.” - Brunna L., Marketing Analyst, G2 Reviewer

9. Brandwatch — best for campaign analytics and ROI tracking

Do you run a lot of campaigns on LinkedIn? How do you qualify whether it worked or not? That’s exactly where Brandwatch stepped in during my testing. 

I hooked it up to track campaign-conversation volume, sentiment shifts, and UTM-tagged conversion paths from LinkedIn posts and ads. The campaign-analysis module let me see how many mentions emerged, what tone they carried, and which segments of my audience were engaging. 

I also liked how the ROI dashboard broke out spend, reach, conversions and even indirect brand lifts so I could tell the full story of value. 

With trend-detection alerts, you can spot audience surges mid-campaign and pivot messaging right then and there. 

Key features:

• Trend and topic detection: Identify and monitor emerging themes, conversations or spikes in mentions before competitors do.
• Influencer and audience insights: Discover who’s driving conversations, where audiences are coming from, and what they care about.
• Attribution and conversion metrics: Link social and brand mentions data to business results like leads, conversions or campaign ROI.
• Automated alerts and AI assistants: Get notified when unusual patterns emerge or let AI generate summaries of your data.
• Global and multilingual monitoring: Track mentions across major languages, regions and platforms for global coverage.

Pros:	Cons:
Many reviewers highlight the ability to detect emerging trends and sentiment shifts early, which helps steer campaign strategy proactively. The tool has extensive data coverage which allows you to monitor conversations across many platforms, languages and regions. The support and training resources are very helpful for onboarding into sophisticated social-listening workflows.	Some reviews report that Brandwatch can get expensive, especially for smaller teams or those not using all its capabilities. A few users feel the platform is ‘over-powered’ for their needs, i.e., they need a simpler tool, making Brandwatch feel too heavy.

Pricing:

Prices not available on the website. Contact the team for exact pricing details.

Reviews:

“Brandwatch provides me with detailed insights thanks to its advanced Boolean search and AI (Iris). I particularly appreciate the pre-built dashboards setup, which make analyzing large data sets much more manageable. The platform enables me to monitor real-time conversations, gauge consumer sentiment, and spot emerging trends effortlessly.” - Vishakha P., Manager, G2 Reviewer

Final thoughts

That wraps up my roundup of the best LinkedIn analytics tools worth your attention right now.

The right pick really depends on what you’re measuring. If in-depth content or page analysis is your need of the hour, Socialinsider will serve you well. For influencer tracking and analysis, choose Favikon. 

At the end of the day, analytics tools are only as good as how you use them. So instead of relying on specs and comparisons alone, test them in your actual workflow. Most offer free trials so I would suggest using that time to explore, build reports, and see which one actually simplifies your day-to-day reporting.

If you’re leaning towards Socialinsider, subscribe to a free trial today and utilize all the features you need.

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FAQs about LinkedIn analysis tools

Why choose third-party analytics tools over LinkedIn native analytics?

Third-party analytics tools offer deeper insights than LinkedIn’s native analytics. They let you track competitors, analyze content pillars, customize reports, and integrate data across platforms. Plus, they provide historical data and flexible dashboards, features LinkedIn’s built-in analytics often limit, making them essential for agencies and brands managing multiple pages or clients.