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Get your YouTube Stats 2023 to boost your marketing strategy

YouTube statistics for 2023 will show you your way to virality

YouTube - Shorts average view rate by number of followers


The median view rate for YouTube Shorts has reached the highest high for smaller accounts.

YouTube video statistics show that for YouTube Shorts, the median view rate is the highest for accounts with a follower count between 1.000 - 5.000 followers, indicating a value of almost 8%.

The lowest average view rate for Shorts is for accounts with a follower count over 100.000 followers, indicating 0.5%.

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YouTube - Engagement evolution per month


When compared to TikTok and Instagram, YouTube has the lowest average view rate.

With YouTube statistics, we find out that the average view rate for YouTube shorts has reached the highest high in April 2022, indicating 3%.

The lowest YouTube average view rate was recorded in February 2022, with 0.5%. In 2023, the highest average view rate was in March 2023, indicating 1%.

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Frequently Asked Questions about YouTube Statistics

1. How can YouTube statistics help digital marketers?

Social media directors and their teams can use YouTube statistics to learn more about virality while also measuring their videos’ performance. This is how they can better plan future YouTube campaigns and make predictions about the results.

We update our YouTube statistics quarterly to bring forth data that keeps our charts relevant.

So far, our YouTube statistics only include data about engagement evolution and average view rate, but much more data will soon be added.

YouTubers are paid out monthly and either receive a check by mail or direct deposit. To start earning money from YouTube's Partner Program, creators must have 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million YouTube shorts views in the last 90 days.

Technically, if a YouTube ad is skipped, the advertiser isn't charged a dime. This also means that the content creator doesn't receive a commission either. Realistically though, most ads on YouTube are unskippable. So, with non-skippable ads, it's virtually impossible to miss out on at least a portion of that ad money.

When you create videos for YouTube that are longer than 10 minutes, you'll have a higher chance of generating more money through ad revenue. YouTube videos that are longer than 10 minutes will likely have a higher watch time, which positively contributes towards the amount of ad revenue that said videos would generate.

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