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X (former Twitter) Stats 2024 can you ease your reporting

X (former Twitter) statistics for 2024, including metrics like engagement, views and usage

X (former Twitter) - Best time to post for the Travel industry

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The best time to post on X (former Twitter) for the brands in the Travel sector is late at night, by Eastern Time.

On Twitter, the best time to post is between 02.00 AM - 04.00 AM, indicating an average post engagement rate of 0.09%.

The least useful time to post is 04.00 PM, with a value of 0.01%, since not many followers are online.

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X (former Twitter) - Best time to post for the Media industry

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For the brands in the Media industry, the best time to post on X (former Twitter) is 06.00 PM.

In the Media industry, if you post according to the best time to post metric, you get an average engagement rate of 0.017%.

The least favoured time to post on X (former Twitter) for the brands in the Media sector is between 06.00 AM - 08.00 AM, with an average engagement rate of 0.004%.

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X (former Twitter) - Best time to post for the Magazines & Journals industry

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The best time to post on X (former Twitter) for the Magazines & Journals industry is at night.

For the brands in the Magazines & Journals industry, the best time to post is between 09.00 PM - 10.00 PM, indicating an average engagement rate of 0.014%.

The least useful time to post for the Magazines & Journals industry on X (former Twitter) is between 08.00 AM - 10.00 AM, when the average engagement rate reaches 0.004%.

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X (former Twitter) - Best time to post for the Jewelry industry

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For the Jewelry sector, the best time to post on X (former Twitter) is between 08.00 AM - 09.00 AM.

If you want an average engagement of 0.3%, you should mostly post in the morning, between 08.00 AM - 09.00 AM.

The least useful time to post on X (former Twitter) for the Jewelry sector is between 02.00 AM - 04.00 AM, when the engagement rate drops significantly to 0.04%.

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X (former Twitter) - Best time to post for the Home & Living industry

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The best time to post for the brands in the Home & Living sector is mostly at night.

If you post on X (former Twitter) between 03.00 AM - 04.00 AM, that’s the best time to post for your niche in the Home & Living industry, indicating an average engagement rate of about 0.32%.

The least useful time to post for the Home & Living industry is between 02.00 PM - 04.00 PM, when the engagement rate is very low, of about 0.04%.

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X (former Twitter) - Best time to post for the FMCG Food industry

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For the FMCG Food industry, the best time to post on X (former Twitter) is the interval between 12.00 PM - 14.00 PM.

The average engagement rate for the FMCG Food sector during the best time to post indicates 0.12%.

For the least useful time to post, the chart indicates the night hours, between 02.00 AM - 04.00 AM, indicating an average engagement rate of 0.02%.

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X (former Twitter) - Best time to post for the Beverages industry

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For the brands in the Beverages sector, the best time to post on X (former Twitter) is between 06.00 AM - 08.00 AM.

The engagement rate for the best time to post for the Beverages industry is 0.15%.

For the least useful time frame for the Beverages sector on X (former Twitter), the average engagement rate is 0.03% for the interval between 06.00 PM - 08.00 PM.

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X (former Twitter) - Best time to post for the Fashion industry

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For the Fashion industry on X (former Twitter), the best time to post is between 04.00 AM - 06.00 AM.

For the best time to post on X (former Twitter), the average engagement rate for that interval, for the Fashion industry, is 0.05%.

The least useful time to post for this sector is between 06.00 PM - 10.00 PM, when the average engagement rate is 0.05%.

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X (former Twitter) - Best time to post for the Beauty industry

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When it comes to the Beauty sector, the best time to post on X (former Twitter) is immediately after midnight.

The best time to post on X (former Twitter) for the brands in the Beauty sector is between 02.00 AM - 04.00 AM, with an average engagement rate of 0.08%.

The least useful time to post for this industry, when users are offline, is between 12.00 PM - 02.00 PM, indicating an average engagement rate of 0.017%.

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X (former Twitter) - Best time to post for the Automotive industry

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The best time to post on X (former Twitter) for the Automotive industry is in the afternoon.

For the brands in the Automotive industry, the best time to post on X (former Twitter) is in the interval between 12.00 PM - 02.00 PM, when the average engagement rate is 0.065%.

The interval when the followers interested in the Automotive industry are offline, between 04.00 AM - 06.00 AM, the average engagement rate is the lowest, indicating 0.015%.

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X (former Twitter) - Best time to post for the Arts & Crafts industry

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For the Arts & Crafts sector, the best time to post on X (former Twitter) is mostly at night.

The best time to post on X (former Twitter) for the brands in the Arts & Crafts sector is between 01.00 AM - 03.00 AM, indicating an average engagement rate of 0.12%.

The least useful time to post due to the low engagement rate (0.02%) is in the interval between 05.00 AM - 08.00 AM.

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X (former Twitter) - Best time to post for the Airlines industry

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For the brands in the Airlines industry, the best time to post is early in the morning.

The best time to post on X (former Twitter) for the Airlines industry is in the interval between 08.00 AM - 10.00 AM, when the average engagement rate reaches 0.014%.

The least useful time to post on X (former Twitter) for the Airlines industry is between 06.00 PM - 08.00 PM, indicating the lowest average engagement rate of 0.003%.

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X (former Twitter) - Average engagement rate evolution

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The average engagement rate evolution on X (former Twitter) indicates the highest high in December.

The highest average engagement rate was registered in April and December, indicating 0.045%.

At the other end, the lowest average engagement rate was recorded in September, indicating 0.03%.

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X (former Twitter) - Average engagement rate across top industries

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The average engagement rate on X (former Twitter) across top industries varies from the Fashion sector to the Airlines industry.

The highest average engagement rate on X (former Twitter) is indicated by the Fashion sector, with 0.16%, while the lowest value for this metric was registered by the Airlines industry with 0.01%.

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Frequently Asked Questions about X (former Twitter) Statistics

1. How can X (former Twitter) statistics help digital marketers?

Digital marketers use X (former Twitter) statistics to measure their performance and to make predictions about future campaigns. These X (former Twitter) statistics packed with metrics data let digital marketers know what works and what doesn’t work for them.

We update our X (former Twitter) statistics quarterly to bring forth data that keeps our charts relevant.

Our X (former Twitter) statistics provide charts for best time to post, average engagement rate, and much more data will be updated.

So far, X (former Twitter)'s glide has amounted to an 18.7% traffic decline as of March 2023, according to the web analysis site Similarweb. True, Musk told the BBC that X (former Twitter) was seeing record user engagement and that major advertisers were returning.

On Sunday, Matthew Prince posted a graph from Cloudflare's ranking of the most popular websites in the world showing X (former Twitter) has been in decline since the start of 2023, not long after Elon Musk took over the platform.

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