Twitter Stats 2023 can help you ease your reporting
Twitter statistics for 2023, including metrics like engagement, views and usage
Twitter - Best time to post for the Travel industry

The best time to post on Twitter for the brands in the Travel sector is in the morning, by Eastern Time.
On Twitter, the best time to post is between 07.00 AM - 08.00 AM, indicating an average post engagement rate of 0.04%. The least useful time to post is 08.00 PM, with a value of 0.01%, since not many followers are online.
Download
Twitter - Best time to post for the Media industry

For the brands in the Media industry, the best time to post on Twitter is 07.00 PM.
In the Media industry, if you post according to the best time to post metric, you get an average engagement rate of 0.02%. The least favoured time to post on Twitter for the brands in the Media sector is between 07.00 AM - 08.00 AM, with an average engagement rate of 0.005%..
Download
Twitter - Best time to post for the Magazines & Journals industry

The best time to post on Twitter for the Magazines & Journals industry is mostly in the afternoon.
For the brands in the Magazines & Journals industry, the best time to post is between 03.00 AM - 04.00 AM, indicating an average engagement rate of 0.014%. The least useful time to post for the Magazines & Journals industry on Twitter is between 06.00 AM - 08.00 AM, when the average engagement rate reaches 0.004%.
Download
Twitter - Best time to post for the Jewelry industry

For the Jewelry sector, the best time to post on Twitter is between 08.00 AM - 09.00 AM.
If you want an average engagement of 0.3%, you should mostly post in the morning, between 08.00 AM - 09.00 AM. The least useful time to post on Twitter for the Jewelry sector is between 01.00 AM - 05.00 AM, when the engagement rate drops significantly to 0.025%.
Download
Twitter - Best time to post for the Home & Living industry

The best time to post for the brands in the Home & Living sector is mostly at night.
If you post on Twitter between 03.00 AM - 04.00 AM, that’s the best time to post for your industry, indicating an average engagement rate of about 0.35%. The least useful time to post for the Home & Living industry is between 02.00 AM - 10.00 AM, when the engagement rate is very low, of about 0.04%.
Download
Twitter - Best time to post for the FMCG Food industry

For the FMCG Food industry, the best time to post on Twitter is the interval between 04.00 AM - 06.00 AM.
The average engagement rate for the FMCG Food sector during the best time to post indicates 0.14%. For the least useful time to post, the chart indicates the night hours, between 12.00 AM - 04.00 AM, indicating an average engagement rate of 0.054%.
Download
Twitter - Best time to post for the Beverages industry

For the brands in the Beverages sector, the best time to post on Twitter is between 05.00 AM - 06.00 AM.
The engagement rate for the best time to post for the Beverages industry is 0.4%. For the least useful time frame for the Beverages sector on Twitter, the average engagement rate is 0.03% for the interval between 06.00 PM - 10.00 PM.
Download
Twitter - Best time to post for the Fashion industry

For the Fashion industry on Twitter, the best time to post is between 01.00 PM - 02.00 PM.
For the best time to post on Twitter, the average engagement rate for that interval, for the Fashion industry, is 0.08%. The least useful time to post for this sector is between 02.00 AM - 04.00 AM, when the average engagement rate is 0.03%.
Download
Twitter - Best time to post for the Beauty industry

When it comes to the Beauty sector, the best time to post on Twitter is immediately after midnight.
The best time to post on Twitter for the brands in the Beauty sector is between 02.00 AM - 03.00 AM, with an average engagement rate of 0.12%. The least useful time to post for this industry, when users are offline, is between 12.00 PM - 08.00 PM, indicating an average engagement rate of 0.01%.
Download
Twitter - Best time to post for the Automotive industry

The best time to post on Twitter for the Automotive industry is in the afternoon.
For the brands in the Automotive industry, the best time to post on Twitter is in the interval between 01.00 PM - 02.00 PM, when the average engagement rate is 0.1%. The interval when the followers interested in the Automotive industry are offline, between 04.00 AM - 05.00 AM, the average engagement rate is the lowest, indicating 0.034%.
Download
Twitter - Best time to post for the Arts & Crafts industry

For the Arts & Crafts sector, the best time to post on Twitter is mostly in the evening.
The best time to post on Twitter for the brands in the Arts & Crafts sector is between 06.00 PM - 08.00 PM, indicating an average engagement rate of 0.41%. The least useful time to post due to the low engagement rate (0.05%) is in the interval between 05.00 AM - 05.00 PM.
Download
Twitter - Best time to post for the Airlines industry

For the brands in the Airlines industry, the best time to post is early in the morning.
The best time to post on Twitter for the Airlines industry is in the interval between 08.00 AM - 09.00 AM, when the average engagement rate reaches 0.012%. The least useful time to post on Twitter for the Airlines industry is between 12.00 AM - 06.00 AM, indicating the lowest average engagement rate of 0.0008%.
Download
Twitter - Average engagement rate evolution

The average engagement rate evolution on Twitter indicates the highest high in December.
The highest average engagement rate was registered in April and December, indicating 0.045%. At the other end, the lowest average engagement rate was recorded in September, indicating 0.03%.
Download
Twitter - Average engagement rate across top industries

The average engagement rate on Twitter across top industries varies from the Arts & Crafts sector to the Airlines industry.
The highest average engagement rate on Twitter is indicated by the Arts & Crafts sector, with 0.12%, while the lowest value for this metric was registered by the Airlines industry with 0.005%.
Download