The Global Brand Benchmark Directory
Social Media Benchmarks by Industry and Country

Discover comprehensive social media benchmark reports for brands across 12 industries and 6 countries. Explore granular social media benchmarks to see where your brand stands — by market, industry, or platform — and discover what top-performing brands do differently.

6

Global Markets

Countries with comprehensive brand data

12

Total Industries

Industries analyzed across all markets

608

Total Brands

Active brands monitored biannually

Explore Social Media Benchmarks by Country or Industry

Sociainsider’s social media analytics and competitors analysis tools allow you to measure social media performance, run audits, and compare performance.

Top Countries

Compare industry performance across countries

gb
United Kingdom
115Brands
us
United States
103Brands
de
Germany
102Brands
fr
France
99Brands
es
Spain
98Brands
it
Italy
91Brands

Top Industries

See how different industries perform globally

Travel
67Brands
Education
56Brands
Sports
55Brands
Fashion & Apparel
54Brands
FMCG — Food
53Brands
Beauty & Cosmetics
50Brands

Social Media Industry Benchmarks

Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.

FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.

Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.

Global Brands

Easily analyze and track your Instagram metrics, conduct audits, and perform Instagram competitor analysis with Socialinsider.

Global Brands

Help us improve our coverage

Help us expand our coverage by suggesting industries, countries, or brands you'd like to see highlighted in our comprehensive reports

Frequently Asked Questions

Got a question? We've got answers.

What industries are covered in your reports?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following industries: Automotive, Beauty & Cosmetics, Education, Fashion & Apparel, Finance & Banking, FMCG - Beverages, FMCG - Food, Hospitality & Hotels, Industrial & Manufacturing, Retail, Sports, Travel

Which countries did you analyze?

In this first version of our Global Brand Benchmark Directory, we’ve analyzed brands from the following countries: France, Germany, Italy, Spain, the United Kingdom, and the United States.

What social media platforms are included?

Socialinsider supports the following platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter). However, keep in mind that some brands are only active on a few of these platforms, or they may be active on platforms that are not currently supported by Socialinsider, so you may see reports with fewer platforms analyzed.

How often are the reports updated?

The timeframe analyzed for the current reports is January - June 2025. We update the data in these reports every 6 months.

Ready to improve your social media strategy with real-time insights?

Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.