Data Geeks

Facebook Ads Study

by Socialinsider

Learn how to create effective Facebook ad campaigns with high click-through rates!

Target platform placements

Pick the right placement for your ad

Find out how Facebook CPMs and CPCs differ from one platform placement to another. Look at average CTRs on Facebook, Instagram, Audience Network, and Messenger ⇣

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Target platform placements
Choose between ad creative types

Choose between ad creative types

Ad creative types perform differently

Certain ads bring better results. We look at the click-through rates for share, video, photo, page, and status ads, as well as their ad spend. See what we learned⇣

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Read the full study

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