On social media platforms, users pay more attention to short-form videos, compared to any other type of posts. That is why apps like TikTok are winning people’s hearts.
TikTok reports can provide you the needed data to craft better marketing campaigns and properly measure your performance.
In what follows, you will learn everything you need to know about TikTok analytics reports. Let’s dive in!
How to create TikTok analytics reports in 2024
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How to create TikTok analytics reports?
2.1. Start with TikTok KPIs
2.2. Include top TikTok metrics in reports
2.3. Include a detailed competitor’s benchmarking
2.4. Add some actionable insights
1. What is a TikTok analytics report?
When designing your marketing strategy, you need to make a solid plan in which you also include reporting and statistics – monthly, quarterly or yearly.
When creating your TikTok reports, you should look at the most important metrics, either if you use native analytics or a third-party tool.
Your TikTok reports should include the numbers for the most important TikTok metrics, what works for your brand, a competitor’s analysis and actionable insights to ace your game in the future.
When starting your TikTok analytics reports, you first need to take a look at the data. Within the native app you will find the metrics split into three categories: Overview, Content and Followers.
If you choose a third-party tool, such as Socialinsider, you can have access to many more metrics.
Once you have an overview of your TikTok performance, you can start creating your TikTok analytics reports, coming up with insights after analyzing your brand’s TikTok evolution, based on the time span you select.
However, the work does not end here. There's still a lot of additionally research that needs to be done.
For some insightful TikTok reports, you should also look at your competitor’s  weaknesses and strengths, oversee what you have achieved so far and develop a strategy that could help you increase your figures, including leads and sales.
2. How to create TikTok analytics reports?
2.1. Start with TikTok KPIs
Social media KPIs refer to the metrics which are (just like the abbreviation says) key performance indicators, offering you data about the evolution of your brand.
KPIs are meant to help you learn more about the functionality of your marketing strategy, financial plan and what you need to do next to ace your brand recognition game.
Focusing on the most important TikTok KPIs will help you establish your priorities and what improvements you need to make.
- Build an engaged community on TikTok
Building a brand goes hand in hand with building a loyal community. At the end of the day, do you even exist if no one knows about you?
To engage your audience, you need top-notch ideas to develop video content that makes people resonate with the values you promote.
Building a strong community around your brand means learning more about who you address to and what needs do users have.
That is when you will know exactly what to offer your audience to make it loyal. You should definitely include this in your TikTok analytics reports.
- Increase brand awareness
Part of your marketing strategy is to become popular on TikTok, since one of your goals is to spread the word about your business.
Even if this may seem complicated, if you closely look at your TikTok metrics, you will immediately know what to do to increase brand recognition.
People will learn about you if you start using branded hashtags and post funny videos with a virality potential.
Also if you make use of the latest trends, with catchy music and call-to-action messages, you are bound to determine users to stop scrolling.
- Generate leads
Besides telling everyone how great your brand is, you will also want to see sales rocketing. Otherwise, your marketing efforts will have been in vain.
One of your main purposes is to sell. To do so, you need to show people why they need you in their life, and why your products and services are important to them.
Use this feature in your TikTok analytics reports to top your marketing game.
Telling your brand’s story in a funny video on TikTok can help. Â
Showing a little bit of emotion never hurt no one. If users related to something you say in your video and they share the same ideology you are talking about, then it’s a jackpot.
2.2. Include top TikTok metrics in reports
When it comes to performance KPIs, the most important insights you need to add into your TikTok reports are:
- video views
- profile views
- followers growth
- average engagement rate per post
- top performing posts
- comment rate
- share rate
- engagement and viewership journey
- like rate
- demographics data
- Video views
The main metric that people track for TikTok is video views, and rightly so. Views are the best indicator of your content visibility and popularity on TikTok.
Where other platforms have impressions, TikTok have video views. You can track this metric using Socialinsider, by adding a TikTok profile to the app, and then navigating to the Impressions tab.
- Profile views
It's important to track how many people watch your brand's videos, but don't forget to keep tabs on the profile views as well. These indicate how many people have visited your profile and checked out your feed, as well as your bio and other useful info.
In other words, it tells you how many people took an interest in your brand on TikTok beyond watching a simple video.
Information on this metric can be found in your TikTok analytics dashboard, under key metrics.
- Followers growth
Besides making sure your content is well-received by your audience, you also need to make sure your community is growing.
This is another key metric that should be included in your TikTok analytics reports.
A high number of followers leads to the increase of other TikTok metrics, as long as you reach more users with your videos.
This way, you will be able to increase brand awareness, becoming a leader in your industry. And who doesn’t like to be the center of TikTok’s attention?
Make sure your community is loyal and your video content challenges them to interact with your posts.
- Average engagement rate per post
We already know that TikTok is a true leader amongst social media channels when it comes to average engagement rate per post, according to our latest TikTok Benchmarks study.
That means your posts have the potential to become viral on TikTok much faster than on other platforms. To that end, one of the metrics you should be tracking is the average engagement rate per post.
- Top performing TikTok posts
Developing content is not always easy. Even if creativity takes a lot of time and effort, you need to make sure you post top content to draw TikTok users’ attention.
Checking which are your top three posts helps you learn more about your audience’s preferences. Your top TikTok posts offer you insights about what your community likes about your brand.
This way, you will know on what types of videos to rely, focusing on accomplishing your audience needs.
- Share rate
Another metric that proves how engaged your audience can be is the share rate and how viral your content is.
The share rate proves that your community does not only like your video and probably laughed their heart out while watching it, but they think it’s worth sharing it on TikTok.
And that’s a big thing since you managed to develop sharable content with a high chance of virality.
It is not easy to create content that users want to share. However, when you manage that, it means your followers identify with your brand’s values.
- Comment rate
The comment rate shows that your videos made your audience curious. They are either really surprised or they’ve got a lot of questions.
Followers’ comments are a sign that they are paying attention to your business’ activity. Having something to say means they feel close to you as a brand and they find a familiarity that allows them to express their thoughts.
Any marketer should be glad when seeing a lot of comments (even if that means that someone has to answer all of them). Even when causing an online stir, it is good that people notice you.
- Engagement and viewership journey
Everybody wants to create viral posts, but few understand what it takes to make content that performs well beyond everyone's expectations.
The most important part is knowing where to start. Socialinsider can help you with this part.
Now, you can follow the engagement and viewership journey for every TikTok post in your selected time range, and see exactly when it goes viral. Tracking your posts' virality across several data points will give you the insights you need to create more potentially viral posts.
Here's how you do it, step by step:
- Connect a TikTok account in Socialinsider (your own or your competitors')
- Select that account from the left sidebar list to open the TikTok analytics dashboard
- Navigate the Posts section and choose a post
- Click on the "See more" button to discover all post details, including the new metrics
- Track the engagement and viewership journey to understand your posts' virality
- Like rate
Like rate shows you how many users from your community have liked your posts in a specific time period.
If you are not doing it for the likes, but you still get them, then you are a star. The like rate reflects how much people love your content, showing that you are attuned with their preferances.
- Demographics data
Finally, it's important to get to know your audience, and what better way to do that than by checking your demographics data? Understand where your followers come from and what is their gender, as well as what age range resonates the most with your content.
2.3. Include a detailed competitor’s data analysis
Looking at your competitor's data can help you get inspired for your future marketing campaigns. Monthly TikTok analytics reports offer you the right amount of data to measure your evolution.
Conducting your competitor’s analysis on TikTok helps you pinpoint their weaknesses and strengths, while trying to develop something better.
First, learn more about their number of followers, how their videos look like, and what elements from there inspire you.
Second, analyze the strategy they use when developing content, what patterns they follow and how they keep their audience engaged.
Finally, look at the metrics they have registered on a specific time period and compare them to your TikTok metrics.
Once you notice the differences, you will know what changes are necessary.
2.4. Add some actionable insights for the future
A useful TikTok analytics report does not only include lots of data with no conclusion. You also need to come up with some ideas you need to put into effect when designing your next marketing strategy.
Once you have all the data you need, it is time to think about your future actions that could empower the future of your business.
Your actionable insights are meant to challenge you to develop a brand new strategy better than the previous one.
3. Download a FREE TikTok data report template
Since marketers are terrified by the word and meaning of reporting on TikTok, we are here to make things easier for all of you.
Finding a ready-made TikTok analytics report structure can be time saving and really helpful.
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TikTok report templates
Here you'll find some TikTok reporting templates to help you better organize your data.
Seeing a TikTok report example, you will be able to split all the important metrics into categories, being easier for you to develop a new marketing strategy afterwards.
What's included in these reports for TikTok:
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TikTok performance data
Start with your account’s performance first, including engagement, followers’ growth, the number of plays and profile growth.
This way, you will be able to make a distinction in evolution between two different time periods.
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Demographics insights
Next thing on your list should be insights about your audience.
Looking at followers’ metrics help you accustom your short-form video content to what your community likes to see.
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Post performance analytics
Your TikTok analytics report should also include individual posts performance to notice the gradual growth.
This way, you will be able to monitor your metrics increase.
Statistics about individual performance posts offer you insights about your audience’s preferences, too.
Therefore, you need to include this data in your report to learn how to better cater your community’s needs.
Final thoughts
Now that reports no longer sound so scary, you managed to learn everything you need to know to develop your own TikTok analytics report.
Hopefully our step-by-step guide, paired with a series of examples, will be helpful next time you want to look at the numbers to measure your performance.
Nothing compares to well-organized reports that support your next marketing strategy.
Frequently Asked Questions about TikTok Analytics Reports
1. How to access native TikTok analytics?
Native TikTok analytics can be found in the Creator Tools section, in your profile's settings. They cover insights about your content, audience and Live videos.
2. Why use a third-party tool for your TikTok analytics reports?
If you rely solely on the native analytics TikTok offers, your insights will be limited. By using a third-party tool like Socialinsider for TikTok reporting, you will get more diverse insights for a longer period of time, and the ability to download reports from any dashboard.
3. How far back can you see data for TikTok analytics reports?
Using the native analytics, you can only see data up to 90 days old. With other TikTok analytics tools, you can see data much farther back (up to a few years, depending on each tool's capabilties).
