7 Steps To Raise The Engagement Level Of Your Instagram Business Account


| Instagram Analytics | Maria Ganta

Recently Instagram reached 1 billion monthly active users and 500 million daily users, representing one of the most popular social media platforms.

If you own a business account and you are interested in promoting your ideas and get your content liked and shared you are in the right place.

In this article, you will find out 7 Steps to raise the engagement level for your business account, and your ideas shared in all the community.

At a simple look, marketing your business on Instagram is about the visual and to be seen: you can make your posts serious, inspirational, you can put questions or funny.

You are 100% free to exprim yourself in any way you want to.

To get more hearts and shares you have to follow the next seven steps:

๐Ÿ‘‰ Complete your profile
๐Ÿ‘‰ Mentain a schedule
๐Ÿ‘‰ Make strong captions
๐Ÿ‘‰ Add a location
๐Ÿ‘‰ More hashtags equals more engagement
๐Ÿ‘‰ Choose the best Instagram filter
๐Ÿ‘‰ Monitor. Measure. Adapt


#1. Complete your profile


Believe it or not, your profile is an essential element of your account, and if you skip this step for later, you might forget to come back, and then will become never. If people are confident, you are who you say you are, they will be more likely to follow and like your content.

All you have to do is take an hour or less and put the best of you in there, make a strong first impression on new followers by ensuring your profile is complete.
@suebzimmerman complete profile

#2. Mentain a schedule


There are a lot of studies that show you the best posting time for social networks. No rule says you must post photos at the same time every day or on the same day on every week.

Although, the key is to post with frequency and in time you will make a plan that fits you and makes you feel comfortable.

If you upload daily and then you disappear for a few weeks (even days) you will see it is hard to build a loyal community of followers.
Schedule posts on Instagram

#3. Make strong captions


Taking a good picture is important, but if you want your users to take action, you need a strong caption.

You must know that a strong Instagram caption will provide context to your posts, add personality to your business and encourage your followers to take action.

To have a good caption, you can continue reading the article Learn the art of writing a good Instagram caption and follow the steps that are described there.
Making a good caption can be described as an art

#4. Add a location


When you want to level up your Instagram engagement rates, @mentions arenโ€™t the only way.

Studies showed that posts tagged with a location receive a higher engagement rate.
Anyone whoโ€™s searching for Instagram posts in their neighborhood or city will likely come across yours, and this will be an excellent opportunity to start a good conversation.
Add a location

#5. Use branded hashtags


Hashtags are an excellent way to give your content a visibility boost. They work as a call to action phrase where users can interact with a different brand that they would like to know better.

If you have a business and you promote yourself using the Instagram business account, using a branded hashtag everytime you post is a must.

Create a branded hashtag may take you to the next level of engagement.
Use as many hashtags as you want

Four benefits of creating a branded hashtag for your business

  • Brand identidy
  • Increased traffic
  • Optimized for discovery
  • An easy way to measure your efforts

#6.Choose the best Instagram filter and theme for your business


Some viewers probably wonโ€™t see the difference between the filters, but there is a lot of data behind Instagram filters and colors that is worth seeing. You can choose from a lot of options, and you can pick for your account the filter that defines you the most.

To be easier for you, Canva has a study that discovers Clarendon is the most used Instagram filter not only in the US but worldwide. Other studies show that brightness is the key to attract viewers and more important, likes.

Experiment till you feel comfortable.

Besides the main elements like bio, profile picture, hashtags which helps you to be more visible, the theme should also be a strong focus for your Instagram marketing activities. Find sthe comfort area for your business and stick with it.

Most used filters on Instagram

#7. Monitor. Measure. Adapt


It is important to know whatโ€™s working and what isnโ€™t to increase your Instagram engagement rates.
Measure your Instagram efforts withSocialinsider.

This Instagram analytics tool, give you the possibility to track your posts performance, track comments and measure the number of likes your posts receive. Increasing your number of followers and likes itโ€™s a continuous goal that requires time and a very well thought strategy.
Socialinsider data

Final thought


If you want to take your Instagram engagement to the next level of engagement, you have to spend time and put all your creativity in there.

Follow each step in this article, and you will see the hearts coming to you every day more and more.