Socialinsider Product Updates - January

January was a tough year, but we made it! 🥹

Okay, it was a month, and it was all about making things work better without making a big deal about it. We finally published those benchmark studies that you were all waiting for, made the AI smarter, and fixed the annoying things nobody talks about, but everyone notices.

Revolutionary? No. Actually useful? Absolutely. 🙌

1. Socialinsider AI: Now Even Smarter

Remember when we launched Socialinsider AI back in October? We've been listening to your feedback and making improvements.

→ What's Improved

• More accurate responses that actually answer what you're asking (revolutionary, I know)
• Improved data interpretation so the AI understands your metrics context better
• Better performance across different types of queries
• Smarter insights that feel less like a chatbot and more like a colleague who actually gets it

2. Query Builder: Smoother Scrolling

We fixed something that was quietly annoying everyone using the Query Builder for Content Pillars.

→ What Changed

• Improved scrolling experience when browsing through your brand's content pillars list
• More intuitive navigation so you can actually find what you're looking for
• Better list organization that makes sense when you have lots of pillars

3. Industry Benchmarks Report: It's Finally Here

We've published comprehensive industry benchmarks that provide the context you've been seeking.

No more guessing whether your client's engagement rate is "good" or doing that awkward dance where you say "well, it depends..." and hope they don't ask follow-up questions.

→ What's Included

• Cross-industry performance data across major platforms
• Detailed breakdowns by content type, engagement patterns, and posting frequency
• Actionable insights you can actually use (not just numbers for the sake of numbers)
• Real context for answering the eternal question: "Is this good?"

→ The Headlines

• TikTok still dominates with 3.70% engagement (up 49% YoY) - no one else is even close
• Instagram video views surged 29% while comments dropped 16% - people are watching but engaging privately
• Facebook had a comeback with likes up 64%, proving quality over quantity actually works
• Engagement across all platforms is getting pickier - audiences now reward authenticity and value over just showing up

Check out the Industry Benchmarks Report and the 2026 Content Trends Report for deeper insights.