Appreciated for its simplicity and its focus on visual, Instagram is one of the most engaging social media platforms, according to our social media content study.
To take full advantage of the enormous market available to brands on Instagram, you need to know how to access and understand the Instagram analytics metrics.
Why is this necessary?🤔
Known for its visual power and its brand awareness potential, Instagram is the key to make your company shine and stand out in the crowd.
The key to creating the most engaging and full of results Instagram strategy is to use the power of analytics. It won’t only increase your brand visibility, but it will also make your company grow and ultimately sell more products or services.
In this article, you will understand the power of Instagram Analytics and why they are essential for the success of the brands and businesses.
- Why incorporate Instagram into your marketing strategy
- Understand your Instagram analytics
- Instagram analytics by Socialinsider
1. Why incorporate Instagram into your marketing strategy
Analytics are powerful because they can tell you when and how often people are interacting with your posts, viewing your profile, and many other key factors that should influence your overall Instagram marketing strategies.
To have access to the bigger picture, you need to know not only how your content performs, but also what are your competitors' strategies and how to create a powerful brand image.
This is the stage where analytics steps into the picture.
Instagram analytics provides you the data needed to create and tailor the marketing strategy for your brand.
To make more sense here's an example:
Let’s say you had invested a lot of time and effort into your Christmas campaign, but data shows that people are not very interested in it. Maybe it’s time to focus your attention on something else. You could include holiday-related posts, but not focus to much on the Christmas ones. Try to adapt on the run and to gain good results in the end.
Tip: Posting albums/ carousels on Instagram, results in higher engagement rates per post, according to Socialinsider.
Your business can also benefit from this platform by creating visually appealing posts.
Our recent study shows that a perfect post looks like this: carousel post with a short caption of less then 10 words and with more than 20 emojis. Give it a try and see how this works for your brand.
The power of hashtags is, again, undeniable. They are used on all main social media platforms, and unlike Facebook or Twitter, Instagram users can also follow hashtags.
When posting on Instagram, hashtags are the best way of getting your content out there and in front of the right people. Just be sure to use relevant hashtags that your target audience is searching for.
You might not use Instagram as a marketing channel yet, but your competitors do. So use the platform to follow their activity to see how they interact with their community.
- What content do they post? 📸/ 📹
- When? ⏰
- How often? 🗓
- How do they engage with their fans? 🤔
Keep an eye on your competitors and define your original strategy.
2. Understand your Instagram analytics
Let's talk about Instagram analytics and how precisely this can help you level up your engagement.
Analytics are available only for business profiles, and if you don’t know the steps to create one, I'm here to help. Have a look at a dedicated article on how to properly manage an Instagram business account.
Now that you're all set let's discover the benefits.
A significant benefit of having an Instagram business account is the capacity to add useful information about your business, like a physical location, an email address, a phone number, or a business category.
Of course, the principal asset is the power to see how your account performs daily. You have access to your Instagram insights such as Content, Activity, and Audience.
In the „Content” area, you’ll find an overview of the last activity - how many posts and stories you’ve posted in the past week, a summary of your current stories, and the possibility to create an Instagram Promotion.
This will give you a glimpse of your past actions, and you’ll be able to track all your previous activity.
In the „Activity” section, you can see Interactions, Impressions, and Reach. You can also see what action was taken on your account in the last week (7 days) and profile visits, as well.
- Interactions: This set of insights measures the actions people take when they engage with your account (profile visits, website clicks)
- Impressions: This is the total number of times all of your posts for the week have been seen.
- Reach: This is the number of unique accounts that have seen any of your posts within the week.
In the „Audience” tab, you can see essential insights about your followers, such as gender and age, including follower growth in time.
This is one of the most compelling angles to analyze your posts from - it allows you to see the central locations your content performed and grants you the ability to posts according to their needs.
Even you can use a translation service to post in their language.
When it comes to gender and age, if your primary audience is between 18-24, you need to adapt the following posts to their needs - maybe add more emojis, videos and gifs.
As for the Instagram Stories, the native app has a few insights that will guide you through creating better posts and through engaging even more with your audience.
Instagram Stories insights you'll see from the native app:
- Actions taken from this story - how many people replied or visited your account after seeing your story;
- Discovery - how many accounts reached with your story;
- Impressions - the total number of interactions and views of the story;
- Navigation - shows if people returned to the story, tapped on it, exited, or pressed next.
The native app might be very useful, but it doesn’t allow you to see the full picture, for more insights you need an Instagram analytics tool like Socialinsider.
3. For more understanding use Socialinsider
Using Instagram analytics tools like Socialinsider, you'll understand how your engagement rates evolve every day and what strategy you should adopt for your Instagram account.
If you want to discover:
🧐What are your most engaging Instagram posts & stories?
🤔Which hashtags performed better?
📸/ 📹What to post for more Instagram engagement?
Socialinsider is the right tool for you.
- Keep an eye on competitors 👀
By analyzing your competitors' profile content, you will have a look at their marketing strategies and what you need to do to exceed them.
Pay attention to their top posts, what type of content they chose, what campaigns are they running, when are they posting, and more.
- Are you using hashtags? 🤔
You should know that using Socialinsider, you'll be able to measure the performance of any Instagram hashtag and understand the impact of the hashtags used based on engagement. Also, you can see the most used hashtags by your competitors.
Check this video 📹⇣
- Get content ideas
Creating new and appealing content might be time-consuming and exhausting in the long term. You don't have to worry anymore, because you can get content ideas using Socialinsider.
Final thoughts
Want to become a social media superstar? Then you should keep an eye on analytics.
Invest in an analysis tool like Socialinsider, and you will remove a lot of the manual work involved in deriving insights from one of the most engaging social media platforms out there - Instagram.
Instagram has proved to be a useful and engaging platform for brands, and many businesses choose to post here daily. Make sure you are among those who see its potential and who use it regularly.
PS: Tell me, what are the main challenges when using Instagram for business, and if you’ve managed to overcome them, how?
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