The Global Brand Benchmark Directory
Social Media Benchmarks by Industry and Country
Discover comprehensive social media benchmark reports for brands across 12 industries and 6 countries. Explore granular social media benchmarks to see where your brand stands — by market, industry, or platform — and discover what top-performing brands do differently.
6
Global Markets
Countries with comprehensive brand data
12
Total Industries
Industries analyzed across all markets
608
Total Brands
Active brands monitored biannually
Explore Social Media Benchmarks by Country or Industry
Sociainsider’s social media analytics and competitors analysis tools allow you to measure social media performance, run audits, and compare performance.
Top Countries
Compare industry performance across countries
Top Industries
See how different industries perform globally
Social Media Industry Benchmarks
Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.
Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.
Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.
Global Brands
Easily analyze and track your Instagram metrics, conduct audits, and perform Instagram competitor analysis with Socialinsider.
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Social Media Benchmarks by Platform
Discover insights on social media trends, brand strategies, and consumer behavior patterns
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