Do you remember the day Instagram was released?
Back then, you could take a picture, and it would go directly to your feed — no filters, no image upload, no stickers. It was a simple and easy to use platform that most of us didn’t even know.
Look at Instagram now - It’s a growing social media platform with hundreds of features and opportunities for simple persons or brands.
In a few years, Instagram has become a place where businesses can streamline their brand, network with potential customers, build customer loyalty, and so much more.
In this article, you will discover the answers to the most asked Instagram questions!
Instagram most popular questions
Where should I place my hashtags on Instagram for more engagement?
How to get verified on Instagram?
How many Stories should I post per day to increase the engagement?
How can I get more followers on Instagram?
How do I add a link to my Instagram Story?
What is an impression on Instagram?
How can I use Instagram to promote by business?
What is the best strategy for Instagram marketing?
What IGTV means for brands?
Why use the questions sticker in Stories
How can I raise the engagement level of my Instagram business account?
Instagram Business Account or Personal?
How to delete an Instagram account?
How to I temporarily disable my Instagram account?
1. Where should I place my hashtags on Instagram for more engagement?
Well, there are a lot of articles around this topic: some people say you should post them in the caption while some of them recommend using them in the first comment.
At Socialinsider, we analyzed 649,895 brand posts, and we discovered that the engagement rate per post is higher when posts add shown hashtags in the caption.
Take a look at the graphic below and click here for the full study.
2. How to get verified on Instagram?
Instagram verification means placing your Instagram account as the “authentic presence, celebrity, or global brand.”
Here's how to apply to get verified on Instagram:
- Step 1. Tap the menu icon in the top right corner of your profile.
- Step 2. Click Settings at the bottom of the screen.
- Step 3. Tap Account.
- Step 4. Tap Request verification.
- Step 5. Confirm your identity
- Step 6. Tap Send.
3. How many Stories should I post per day to increase the engagement?
We all love stories, so take advantage of Instagrams' feature and promote your business and products uniquely - use Instagram Stories.
But the fundamental question is, how many Stories should you post per day?
At Socialinsider, we analyzed 135,976 Instagram Stories, and we discovered that the optimal number of Stories within a day is up to 6 Stories.
TIP: The highest drop in Stories happens between 2 and 3 stories within a day! Make sure your post more than 3 Stories per day, but limit yourself at 6 if you want higher engagement.
First, you should start by defining your niche. Ask yourself, “what I want to share and transmit to people with my account?"
You can promote your blog, website, brand, or anything else through Instagram.
After you answer yourself to this question, start with your bio. People should find there relevant information about you and your brand. If they are confident, you are who you say you are; they will be more likely to follow and like your content.
Switch to the business account and make sure that your bio is complete: name, website, location, and something about you, like the Instagram expert Sue B. Zimmerman.
Then choose an Instagram theme and stick to it. In this way, after a period people will recognize your photos.
Also, to gain more followers, you need to take a look at your insights. This step will tell you if your followers engage more with photos or videos, when it is the right time to post and how to think your campaign to gain followers.
You can use an Instagram Analytics tool like Socialinsider.
Respect all these steps and be constant.
To actually add a link to you're Instagram Story you have to follow 3 steps:
1. Tap the camera icon to begin your Story
You can take a photo, a video, or you can swipe up and access your library so you can choose any photo or video
2.Enter or Paste the URL
Click on the chain icon and a new page will open where you can either enter or paste the URL that you want your followers to click. Once you put your link make sure you press done.
3. Add a call to action for your Instagram Story Link
At the end of your story, people will see a "see more" sign, but it will help if you tell them nicely to click it.
TIP: Here's a secret! You can add a link to your Instagram Stories even if you don't have 10k followers. Yes, you can!
Want to discover how? Click here 😉
6. What is an impression on Instagram?
Impressions are the number of times your content, whether a post or a story, was shown to users.
If your impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times. Look for posts with a high impressions-to-reach ratio for an indicator of what’s performing well.
Would you like to get your products and brand seen by more people, grow a strong following of customers who relate to your brand? Then take advantage of all Instagram features.
Follow these steps, and you will see the difference:
- Use the Instagram Story feature
✔️ Include emojis
✔️ Use the location tag
✔️ Use hashtags
TIP: Instagram allows you to search stories by hashtag and location so be sure to tag your stories to amplify your reach even more!
- Create popular Instagram posts that users want to follow
✔️ Promote your products with creative, professional photos
✔️ Create unique lifestyle photos that capture your brand culture
✔️ Size your photos for professional quality
Videos, gifts and photos are driving high engagement rates, and the reason why Instagram has become so huge is because it builds a global social network by connecting people via visual elements, making it a powerful medium of capturing and sustaining people's attention.
Instagram is by far the most engaging platform, according to our social media content study. With an average engagement rate/post of 2.26%, as opposed to 0.21% on Facebook and only 0.06% on Twitter.
If you want to create an effective Instagram marketing strategy for your business, you should follow these steps:
- Start with a compelling Instagram profile
- Build an aesthetic Instagram feed
- Be creative with your Instagram captions
- Use strategic hashtags
- Create awesome Instagram Stories
- Grow an engaged community
- Focus on the target audience
IGTV is a revolutionary platform that brands can use to reach their customers as well as provide in-depth information about their products and services.
It can be described as a game-changer for brands: a video content posted on IGTV remains in the account for as long as they are not deleted.
Benefits of using IGTV for your business
Boosts visibility of your products and services
Educate and entertain audiences in a unique way
Generates more opportunities for engagement and conversions
More opportunities for community building
Whether you want to collect feedback on your products or gather ideas, the question sticker offers an entirely new way to engage with your Instagram audience.
All brands are using this feature. You can ask questions according to the niche you are promoting.
If you promote a clothing store, for example, you can ask your followers what their favorite outfits are, or what they are wearing today.
If you have a travel account, you can ask them where they think you are, or what is their favorite place on earth.
If you have a blog, you can ask your followers what topics would they like to read, and you can use those answers when planning your content calendar.
What better way to make your followers read your articles than to write about their interests.
If you want to take your Instagram to the next level of engagement, you have to spend time and put all your creativity in there.
On Instagram, you are 100% free to express yourself in any way you want to. To get more hearts and shares, you have to follow some easy steps.
Please take a look at Instagram experts like Sue B. Zimmerman. She has a complete profile, and she is maintaining a schedule with her posts.
Don't forget about the captions. Taking a good picture is essential, but if you want your users to take action, you need a strong caption.
According to our study, the best Instagram post looks like this: over 20 emojis, writing short captions of under 10 words and posting albums/ carousels on Instagram results in higher engagement rates per post.
Many people are asking what are the differences between an Instagram business account and a personal one?
An Instagram business account acts pretty much like a personal account, you can upload pictures, videos, and Stories about your brand or business where you can connect with your customers.
The difference is that with a business account, you can access Instagram analytics and run ads to help you grow.
Sometimes being on social media can be hard. It requires a lot of time, creativity, and energy. Do you need a break?
Here's how you can delete your Instagram account. (you can't delete your account from your mobile.)
- Step 1. Log in to your Instagram account
- Step 2. Go to the Delete Your Account page.
- Step 3. Choose from the drop-down menu next to Why are you deleting your account?
- Step 4. Re-enter your password.
- Step 5. Click on Permanently delete my account.
In case you delete your account, you'll lose all the information, but if you temporarily disable your account, things are different. Your profile, photos, comments, and likes will be hidden until you reactivate it by logging back in.
Here's how you can disable your Instagram account.
- Step 1. Go to your profile
- Step 2. Click on "Edit profile"
- Step 3. Scroll down, then tap or click "Temporarily disable my account"
- Step 4. Select Why are you disabling your account?
- Step 5. Re-enter your password.
- Step 6. Click Temporarily Disable Account.
What questions do you have about Instagram? 🤔