Do you know everything about Instagram?
Do you remember the day Instagram was released?
Back then you could take a picture, and it would go directly to your feed — no filters, no image upload, no stickers. It was simple and easy to use platform that most of us didn’t even know.
This was Instagram eight years ago. Look at Instagram now - It’s a growing social media platform with hundreds of features and opportunities for simple persons or brands. Today, Instagram has 1 billion monthly active users.
In a few years, Instagram has become a place where businesses can streamline their brand, network with potential customers, build customer loyalty, and so much more.
In this article, you will find a Top 10 most popular questions about Instagram.
Why? How? When? You'll find all your answers here.
👉 How can I get more followers on Instagram?
👉 Why I should use Analytics on Instagram?
👉 How do I add a link to my Instagram Story?
👉 What is an impression on Instagram?
👉 How can I use Instagram to promote by business?
👉 What is the best strategy for Instagram marketing?
👉 What IGTV means for brands?
👉 Why use the questions sticker in Stories
👉 How can I raise the engagement level of my Instagram business account?
👉 Instagram Business Account or Personal?
First, you should start by defining your niche. Ask yourself “what I want to share and transmit to people with my account?
You can promote your blog, website, brand or anything else through Instagram.
After you answer yourself to this question start with your bio. People should find there relevant information about you and your brand. If they are confident, you are who you say you are; they will be more likely to follow and like your content.
Switch to the business account and make sure that your bio is complete: name, website, location and something about you.
Then choose a theme and stick to it. In this way, after a period people will recognize your photos.
⚡ Also, to gain more followers, you need to know some insights.
Using an Instagram Analytics tool like Socialinsider - your job will be much easier. You’ll see if your followers engage more with photos or videos, when it is the right time to post and how to think your campaign to gain followers.
Respect all these steps and be constant.
You should track and measure your efforts always.
The only way to know if you are doing an excellent job with your strategy and continue optimizing your Instagram is to take the time and analyze your success, research your audience and see what content worked better for you.
To save time, you should use Instagram analytics tools.
You can use Socialinsider - This app will help you have all the data in front of you in only a few seconds: likes, comments, hashtags – all will be there.
To actually add a link to you're Instagram Story you have to follow 3 steps:
1. Tap the camera icon to begin your Story
You can take a photo, a video, or you can swipe up and access your library so you can choose any photo or video
2.Enter or Paste the URL
Click on the chain icon and a new page will open where you can either enter or paste the URL that you want your followers to click. Once you put your link make sure you press done.
3. Add a call to action for your Instagram Story Link
At the end of your story, people will see a "see more" sign, but it will help if you tell them nicely to click it.
Remember, you can add a link only if you have a verified account or if you have a business profile that has more than 10,000 followers.
Impressions are the number of times your content, whether a post or a story, was shown to users.
If your impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times. Look for posts with a high impressions-to-reach ratio for an indicator of what’s performing well.
Would you like to get your products and brand seen by more people, grow a strong following of customers who relate to your brand?
Follow these steps, and you will see the difference:
- Set Up Your Optimized Business Instagram Account
👉 Include a Link to Boost Traffic to Your Site
👉 Stay Recognizable with a Consistent Name and Photo
👉 Include an Informative and Interesting Bio
- Create Popular Instagram Posts That Users Want to Follow
👉 Promote Your Products with Creative, Professional Photos
👉 Create Unique Lifestyle Photos That Capture Your Brand Culture
👉 Size Your Photos for Professional Quality
- Reach a Larger Instagram Following
👉 Include Hashtags to Widen Your Discoverability
Several brands are incorporating Instagram strategy for business growth.
Videos, gifts and photos are driving high engagement rates, and the reason why Instagram has become so huge is because it builds a global social network by connecting people via visual elements, making it a powerful medium of capturing and sustaining people's attention.
How to create an effective Instagram strategy for your business:
- Start with a compelling Instagram profile
- Build an aesthetic Instagram feed
- Be creative with your Instagram captions
- Use strategic hashtags
- Create awesome Instagram Stories
- Grow an engaged community
IGTV is a revolutionary platform that brands can use to reach their customers as well as provide in-depth information about their products and services.
It can be described as a game-changer for brands: a vertical video content posted on IGTV remains in the account for as long as they are not deleted.
Whether you want to collect feedback on your products or gather ideas, the questions sticker offers an entirely new way to engage with your Instagram audience.
All brands are using this feature. You can ask questions according to the niche you are promoting.
If you promote a clothing store, you can ask your followers what their favorite outfits are, or what they are wearing today.
If you have a travel account, you can ask them where they think you are, or what is their favorite place on earth.
Play with the questions, and you may find out interesting things about your audience.
If you want to take your Instagram to the next level of engagement, you have to spend time and put all your creativity in there.
On Instagram, you are 100% free to express yourself in any way you want to. To get more hearts and shares, you have to follow some easy steps.
Take a look at Instagram experts like Sue B. Zimmerman She has a complete profile, and she is maintaining a schedule with her posts.
Don't forget about the captions. Taking a good picture is important, but if you want your users to take action, you need a strong caption.
Add a location, use branded hashtags and you are ready to go.
Many people are asking what are the differences between an Instagram business account and a personal one?
An Instagram business account acts pretty much like a personal account, you can upload pictures, videos, and Stories about your brand or business where you can connect with your customers.
The difference is that with a business account, you can access Instagram analytics and run ads to help you grow.
What questions do you have about Instagram?
Leave us a comment with your question, and you'll find the answer in our next article.
Start a free Socialinsider trial today and track your Instagram analytics! Report and analyze multiple profiles from one dashboard, quickly evaluate your Instagram performance based on the metrics that matter, understand your hashtags performance and get Stories analytics!