United States Hospitality & Hotels Benchmarks
Discover social media benchmark reports for brands in United States Hospitality & Hotels
Hospitality & Hotels
7 Brands
Top Brands in Hospitality & Hotels
Explore top-performing brands from Hospitality & Hotels Across industries
Key Recommendations
Industry Performance Insights
Focus on creating engaging content that highlights unique experiences and amenities to attract more attention from potential travelers.
Leverage user-generated content and reviews to build trust and showcase authentic hospitality experiences, especially on platforms favored by travelers.
Incorporate targeted promotions and exclusive offers to incentivize bookings and improve engagement rates within the Hospitality & Hotels industry.
Key Recommendations
Average Engagement Rate by Platform
Capitalize on YouTube's high engagement rate by creating engaging video content tailored to the hospitality industry, such as virtual tours or customer testimonials.
Enhance visual storytelling on Facebook and Instagram with high-quality photos and videos to boost engagement and attract potential guests.
Explore TikTok's platform for short, creative videos showcasing hotel amenities and local attractions to reach a broader and younger audience.
Key Recommendations
Top Content Types Across-Channels
Focus on YouTube advertising for the Hospitality & Hotels industry in the US, as it has the highest engagement rate, especially with video content.
Enhance visual storytelling on Instagram with video content to leverage its moderate engagement rate and appeal to travel and experience seekers.
Consider diversifying your content strategy to include platforms like TikTok for creative short videos, even though current engagement is lower, to reach a broader audience.
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