United Kingdom Hospitality & Hotels Benchmarks

Discover social media benchmark reports for brands in United Kingdom Hospitality & Hotels

H

Hospitality & Hotels

8 Brands

0.85%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
0.71Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.

Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.

Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok and Facebook, which have the highest engagement rates, to maximize content impact.

Explore creating more Video content for Instagram, given its substantial engagement, and tailor creative strategies to suit its audience preferences.

Consider diversifying content types on platforms like YouTube and Twitter to boost engagement and reach a broader audience.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok and Facebook, where engagement rates are higher, to maximize content impact within the industry.

Enhance video content strategies on Instagram and YouTube, as these platforms are primary channels with moderate to high engagement.

Investigate what makes TikTok and Facebook succeed in engagement to adapt similar creative approaches across other platforms.

Top Content Type
Avg. Engagement Rate
Facebook
Photo
1.95
TikTok
Video
1.85
Instagram
Video
0.6
YouTube
Video
0.25
Twitter
Text
0

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