United States Industry Benchmarks
Discover social media benchmark reports for brands in United States
United States
102 Brands
Top Brands in United States
Explore top-performing brands from United States Across industries
Key Recommendations
Industry Performance Insights
Focus on engaging FMCG — Beverages campaigns in the US market, given its higher engagement rate of 0.72, to maximize consumer interaction.
Enhance marketing strategies for Hospitality & Hotels and FMCG — Food sectors, which have moderate engagement, by adopting innovative creative formats tailored to American preferences.
Leverage insights from successful brands in Beauty & Cosmetics and Retail to boost engagement further in these sectors, considering their respective engagement levels.
Key Recommendations
Platform Performance Insights
Focus on expanding TikTok video campaigns, as it demonstrates the highest engagement rate (1.50x), indicating strong resonance with the US audience.
Prioritize video content on YouTube and Instagram to capitalize on their solid engagement rates, tailoring creative formats to match platform preferences.
Reevaluate and diversify content strategies for Facebook and Twitter, as their engagement rates are significantly lower, emphasizing the need for more engaging or targeted content types to improve performance.
Key Recommendations
Content Performance Insights
Focus on TikTok, as it exhibits the highest engagement rate for US audiences, especially with video content, indicating a strong preference for dynamic video formats.
Leverage YouTube and Instagram to reach broad audiences with video content, but prioritize creative strategies that resonate with the US market to enhance engagement.
Consider diversifying content types on Facebook and Twitter, but enhance visual and text content tailored specifically for US users to improve interaction rates.
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