United States Industry Benchmarks
Discover social media benchmark reports for brands in United States
United States
104 Brands
Top Brands in United States
Explore top-performing brands from United States Across industries
Key Recommendations
Industry Performance Insights
Focus on the FMCG — Beverages industry, which has the highest engagement rate of 0.709, indicating strong content resonance among its audience.
Compare industries with lower engagement rates, like Travel (0.145) and Finance & Banking (0.220), to identify content strategies that could boost their performance.
Leverage insights from top brands, such as Oatly in Beverages and Harvard University in Education, to develop creative approaches that amplify engagement across industries.
Key Recommendations
Platform Performance Insights
Leverage TikTok's high engagement rate (around 1.49%) for video content by creating platform-specific, trending short videos to maximize reach.
Focus on YouTube and Instagram for video campaigns, as they show moderate engagement and potential for audience growth.
Reconsider investment in Facebook and Twitter photo/text content, as their engagement rates are comparatively low, indicating room for improvement or strategic reevaluation.
Key Recommendations
Content Performance Insights
Leverage TikTok's high engagement rate (around 1.49%) by creating more short-form video content tailored to its audience.
Focus on video content across YouTube and Instagram to maximize engagement, as these platforms show strong performance with video formats.
Consider diversifying content strategies on Facebook and Twitter, where engagement rates are significantly lower, by testing different content types or interactive formats.
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