United States Industry Benchmarks
Discover social media benchmark reports for brands in United States
United States
101 Brands
Top Brands in United States
Explore top-performing brands from United States Across industries
Key Recommendations
Industry Performance Insights
Focus marketing efforts on FMCG - Beverages and FMCG - Food sectors in the U.S., as they demonstrate higher engagement rates, indicating effective audience resonance.
Enhance targeted campaigns for Education and Sports industries, leveraging their moderate engagement to build brand awareness and community engagement.
Tailor creative strategies for Retail, Beauty & Cosmetics, and Industrial & Manufacturing sectors to improve engagement by analyzing successful content trends within these categories.
Key Recommendations
Platform Performance Insights
Focus marketing efforts on TikTok, which exhibits the highest engagement rate (1.507%), indicating its strong resonance with the US audience for video content.
Leverage YouTube and Instagram for video campaigns to further capitalize on their significant engagement rates, tailoring content to popular formats within the US market.
Consider reducing investment in Twitter and Facebook, as their low engagement rates suggest limited effectiveness for marketing campaigns targeting US audiences.
Key Recommendations
Content Performance Insights
Leverage TikTok's high engagement rate with video content by creating short, trending videos tailored to the US audience to maximize reach and interaction.
Capitalize on YouTube and Instagram's focus on video content by developing platform-specific creative strategies that resonate with US viewers, such as influencer collaborations or innovative video formats.
Given lower engagement rates on Twitter and Facebook with their text and photo content respectively, consider shifting focus away from these formats or enhancing creative elements to better engage the US demographic.
Help us improve our coverage
Help us expand our coverage by suggesting industries, countries, or brands you'd like to see highlighted in our comprehensive reports
Ready to improve your social media strategy with real-time insights
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.