Germany Education Benchmarks

Discover social media benchmark reports for brands in Germany Education

E

Education

7 Brands

0.47%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
1.16Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on TikTok for the Education industry in Germany, as it has the highest engagement rate at over 3.83%, indicating strong audience interaction with video content.

Utilize Instagram and YouTube to diversify content strategy, emphasizing videos to maximize engagement and reach among the target demographic.

Allocate minimal resources to Facebook and Twitter, given their low engagement rates, and consider re-evaluating their role within the overall marketing approach.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok's high engagement rate (3.83%) for educational content by creating short, engaging videos tailored to the German market.

Focus on Instagram to tap into its visual content strengths, using videos that resonate with younger audiences interested in education.

Prioritize video content across platforms, especially TikTok and Instagram, to maximize engagement in the education sector within Germany.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok for the Education industry in Germany, as it has the highest engagement rate at over 3.83%, indicating strong audience interaction with video content.

Utilize Instagram and YouTube to diversify content strategy, emphasizing videos to maximize engagement and reach among the target demographic.

Allocate minimal resources to Facebook and Twitter, given their low engagement rates, and consider re-evaluating their role within the overall marketing approach.

Top Content Type
Avg. Engagement Rate
TikTok
Video
3.8
Instagram
Video
0.88
YouTube
Video
0.51
Facebook
Photo
0.03
Twitter
Text
0.01

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