Germany Education Benchmarks

Discover social media benchmark reports for brands in Germany Education

E

Education

7 Brands

0.47%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
1.16Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on educational content that resonates with the German market to improve engagement rates, given the industry’s current position just above 0.53%.

Leverage diverse media formats to enhance visibility and interaction, especially considering the multiple brands within the education sector could experiment with innovative campaigns.

Monitor competitors like Babbel for best practices in engaging the German educational audience and adapt successful tactics to your campaigns.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for the Education industry in Germany, as it shows the highest engagement rate at 3.80%, indicating strong audience resonance with video content.

Leverage Instagram's video content to complement TikTok efforts, given its solid engagement rate of 0.98%, to reach a broader audience.

Consider refining content strategies on Facebook and Twitter, as their lower engagement rates suggest a need for more targeted or engaging content formats to improve interaction.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok for the strongest engagement in the Education industry within Germany, leveraging short-form videos to attract a younger audience.

Enhance video content strategies on Instagram and YouTube to capitalize on their existing engagement potential for educational materials.

Allocate minimal resources to Facebook and Twitter, as their engagement rates are significantly lower for this industry, and consider alternative platforms with higher engagement levels.

Top Content Type
Avg. Engagement Rate
TikTok
Video
3.8
Instagram
Video
0.88
YouTube
Video
0.51
Facebook
Photo
0.03
Twitter
Text
0.01

Ready to improve your social media strategy with real-time insights

Get strategic insights, analyze the social performance across all channels, compare metrics from different periods, and download reports in seconds.