Germany Education Benchmarks

Discover social media benchmark reports for brands in Germany Education

E

Education

9 Brands

0.42%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
51.78Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on FMCG — Beverages, which has the highest engagement rate at 3.28%, to leverage its strong audience response.

Analyze successful campaigns within FMCG — Food and Hospitality & Hotels industries to identify effective content strategies and creative approaches.

For industries with lower engagement like Fashion & Apparel and Beauty & Cosmetics, consider testing new formats or messaging to increase interaction and brand resonance across these segments.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok as the top engagement platform for video content, leveraging its high engagement rate to reach a broader audience.

Enhance your content strategy on Instagram and YouTube, where engagement is significant, by exploring trending video formats and creative storytelling.

Reevaluate your presence on Facebook and Twitter, as engagement rates are quite low; consider reallocating resources or experimenting with different content types to improve performance.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok, which shows the highest engagement rate at over 4.15%, to maximize content impact.

Explore increasing video content on Instagram and YouTube, leveraging their strong engagement especially on video formats.

Consider revising or diversifying photo and text content on Facebook and Twitter, as their engagement rates are significantly lower, to improve overall performance.

Top Content Type
Avg. Engagement Rate
TikTok
Video
4.16
Instagram
Video
0.88
YouTube
Video
0.73
Facebook
Photo
0.03
Twitter
Text
0.01

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