Check any Instagram account's analytics for free

Check how any Instagram business account is really performing, yours or a competitor's, before your next report or strategy review

HBO logo

HBO

6.4M Followers

0.37%Engagement icon
Engagement Rate
24KLikes icon
Average Likes
260KComments icon
Average Comments
Info icon

Top Performing Posts

Profile picture HBO
Reellike
Video iconPost image
Tag your siblings. #JerrodCarmichael
May 25, 2025
6.4M followers
Eng. Rate
2.281%
Profile picture HBO
Reellike
Video iconPost image
What can’t he do? #TheLastOfUs pascalispunk
May 19, 2025
6.4M followers
Eng. Rate
1.826%
Profile picture HBO
Photolike
Post image
All eyes on her. #TheLastOfUs
May 26, 2025
6.4M followers
Eng. Rate
1.555%

Analysis

Content logo

Content

35
Total Posts
1.17
Average Posts/Day
Info icon
Engagement logo

Engagement

832K
Total Organic Engagement
24K
Avg. Engagement
Info icon
Views logo

Views

40M
Total Organic Views
1.1M
Avg. Views
Info icon

*This analysis only takes into consideration data for the last 30 days.

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How to analyze your Instagram performance with Socialinsider

Socialinsider’s social media analytics allow you to measure and compare social media performance against competitors and industry peers.

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Start by creating a trial account

Connect the profiles you manage

Select the time frame you want to analyze

See your best-performing content types and themes

Social media

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Easily analyze and track your Instagram metrics, conduct audits, and perform Instagram competitor analysis with Socialinsider.

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FAQs about the free Instagram analytics checker

Got a question? We've got answers.

What does this free Instagram analytics tool show?

Enter any public Instagram handle to see a snapshot of that account's performance over the last 30 days. You'll get the engagement rate per post, average likes, average comments, total and average views, posting frequency, and the account's top-performing posts. It's a quick way to see how an account is performing before digging into a full analysis.

Can I check analytics for any Instagram account, including competitors?

Yes, as long as the account is public and set up as a business account. That makes the tool useful for quick competitor checks, or sanity-checking a benchmark before a stakeholder meeting. Private accounts and personal profiles can't be analyzed.

How is the engagement rate calculated?

The tool uses engagement rate per post by followers. It adds up likes and comments from the posts published in the last 30 days, divides that by the number of posts, then divides by the follower count and multiplies by 100. This is the most common way to compare accounts of different sizes on equal terms.

Why do the numbers differ from what I see in Instagram Insights?

Instagram Insights uses private data that only the account owner can see, such as reach, saves, and shares. This tool relies on public data, likes, comments, and views, so it measures engagement differently. It also looks at a fixed 30-day window, while Insights lets you pick your own date range. Use Insights to analyze your own account in detail, and this tool to compare accounts on the same public metrics.

How recent is the data?

The analysis covers posts published in the last 30 days and is pulled when you run the check [confirm whether data is live or cached, and how often it refreshes]. Posts older than 30 days aren't included, so a single viral post from two months ago won't inflate the results.

Is the tool really free? Do I need an account?

Yes. It's free to use, with no login or credit card required [confirm any daily usage limit]. Just enter a handle and run the check.

What's the difference between this free tool and the full Socialinsider platform?

The free tool gives a one-off, 30-day snapshot of a single account. The full platform tracks accounts continuously, with historical data and side-by-side competitor benchmarking. It also adds engagement rate by reach, Reels and Stories analytics, content pillar analysis, and scheduled reports. If you need to monitor performance over time or report on it regularly, start a 14-day free trial.

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