FREE Facebook Analytics

The reach of Facebook link posts is typically lower than that of photos or Reels because the platform’s algorithm deprioritizes content that directs users off-site, favoring posts that keep people engaging within Facebook, such as images and video formats. The Socialinsider Facebook Benchmark Study shows that photo albums currently generate the highest engagement on Facebook, while Reels are rapidly increasing in engagement and reach. Link posts, on the other hand, are less likely to be widely distributed due to their tendency to move users away from the platform.

To improve your link post reach, consider pairing links with engaging visuals, varying your content formats within your posting calendar, and analyzing which types generate the most interaction for your audience.

It’s common to see Facebook video retention graphs drop sharply in the opening seconds, as many viewers decide quickly whether to keep watching or move on. The majority of drop-off typically occurs within the first 3–10 seconds, especially if the video doesn’t immediately capture attention or clearly communicate its value. To improve retention, it’s recommended to use a strong hook right at the start, keep content concise, and structure your video so key information appears early.

Healthy retention curves will vary depending on your industry and the type of content you produce. As a rule of thumb, aiming to retain around 50% of viewers within the first 10 seconds and about 25% by the halfway mark is a reasonable starting point, but these numbers are only approximations and will depend on your specific context. Social media analytics tools like Socialinsider simplify this process by tracking key metrics and offering competitive insights. Additionally, the Socialinsider Global Brand Benchmark Directory can help you see how your account stacks up against others in your industry or country.

To understand which content is driving audience growth versus audience churn on Facebook, it’s recommended to regularly analyze follower changes in connection with your post performance. Start by tracking your follower count over time and aligning spikes or drops with specific posts or campaigns. Identify which content themes, formats, or topics tend to coincide with audience gains, and watch for patterns where certain posts precede periods of follower loss or stagnation.

Social media analytics tools like Socialinsider make this process easier by providing detailed analytics on follower growth and decline correlated with individual posts or content series. With Socialinsider, you can visualize follower trends alongside post metrics, filter by content type, and generate reports to pinpoint which pieces are driving positive growth and which might be contributing to churn. This allows you to refine your strategy by focusing on the content that resonates most and quickly adjusting away from approaches that lead to audience drop-off.